Hisense U7Q PRO vs Philips OLED811

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

Philips OLED811 uses a new generation of WOLED EX panels, also found in models such as the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see this clearly in films and series. All kinds of bright flashes have the right intensity, especially when they appear against a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that does not mean you will see that level of brightness in every shot. When the screen is filled with a large amount of white or a wide explosion, brightness falls to around 600 nits. That is still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs and the OLED811 is no exception.

Colours

Aside from HDR brightness, colours also matter and here Philips performs very well. It covers almost the entire DCI-P3 gamut, which contains most of the colours used in HDR films and series. You get saturated reds and lush greens, and when watching it’s hard to find major faults in that respect. It looks a little worse with the much wider BT.2020 gamut, whose most saturated shades are already out of reach for this panel. There is also the issue of the white subpixel that the WOLED panel uses to boost brightness. With very bright colours you can see a certain washout: the colour is bright but loses some of its intensity. It is precisely in such situations that QD-OLED panels from Samsung Display have the advantage. However, in most films and series this is not something that will immediately stand out.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Film mode on the Philips OLED811 is sensibly set up straight out of the box. Most colour errors remain small, both in SDR and HDR, so you can sit down to watch without adjusting the settings first. There are no major inaccuracies that would immediately distract from the film. It falls a little short of perfection, though. The white balance shows a slight lack of red compared with green, so whites and greys can have a faint greenish tint. It is not a strong colour cast, but measurements clearly show it. There are also minor brightness deviations in SDR: some parts of the image are slightly brightened, and the darkest shades are not always reproduced evenly. In HDR the TV sticks much closer to the reference, although in places it gently lifts detail from the shadows. These are generally areas that could be improved. The factory film mode provides a good starting point, and calibration will reveal how much more can be gained from it.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to correct the white balance and eliminate the slight tint visible in the factory settings. Errors in the Color Checker measurements for SDR and HDR fell to around 1 to 2, and many samples are even below 1. That's a level at which differences from the reference image are hard to spot with the naked eye. We also improved the gamma, and only in the brightest whites is there a slight brightening remaining. In HDR the EOTF curve also tracks the reference closely, although the TV still tends to gently boost the brightness of small elements, such as stars or on-screen text. This gives the picture a little extra sparkle that shouldn't be there, but otherwise there's little to fault. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

OLED811 handles lower-quality material reasonably well, though it falls well short of perfection. The "Banding reduction" function helps to smooth tonal transitions and on the low setting gives a fairly good result. It does not remove bands between shades as effectively as similar solutions from some competitors, but at least it does not introduce new artefacts in the process. This is a sensible setting for everyday viewing. There is still some dissatisfaction, however, because the MediaTek Pentonic 800 chipset used here can, in other manufacturers' implementations, cope with the effects of heavy compression more effectively even at similarly low settings. Much therefore depends on how a given manufacturer makes use of its capabilities. We have a few more comments about the upscaling to 4K. There is a lot of detail, but the overall image looks rather soft. Edges are heavily smoothed, which robs the picture of a bit of sharpness and clarity. This can be partly corrected with the sharpness slider in the menu, though that will merely accentuate outlines rather than recover detail. On the plus side, there is no overscan; even with an SD signal the TV does not crop the edges of the picture.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

In terms of motion handling the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sport, the picture stays clear and moving objects do not leave noticeable smears. The fast response of OLED pixels helps here; this is clear in the UFO test, even on dark backgrounds. There are also motion smoothing controls. For films you can adjust the level of smoothing to suit your taste, ranging from preserving a cinematic character to much smoother motion. A separate blur reduction setting is useful for fast-paced material such as sports broadcasts.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

OLED811 has almost everything you could expect from a TV for gaming. It supports 120 Hz at Full HD, 1440p and 4K, and when connected to a PC it can reach 165 Hz. It also has VRR, which helps prevent screen tearing when frame rates fluctuate, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

Another plus is that HGiG works correctly, so once HDR is set on the console the TV doesn't apply its own changes to image brightness. There's also a Game Bar to check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for gaming, but there is a significant catch, which you can read about below.