Hisense U7Q PRO vs LG QNED86A / QNED85A / QNED87A

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

Against a backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect perform much better. This is a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television manages well with their backlighting, and the details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming causes the black to practically disappear, and instead, we get a grey haze spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic character. In bright animations or colourful family films, this will not be a problem, as vibrant colours and bright light dominate. But in horrors or productions set in darkness, these limitations are very strongly felt. As a comfort, it is worth adding that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of a wide colour gamut. Both the DCI-P3 palette and the broader BT.2020 perform really well here. This makes the colours in HDR films saturated, juicy, and with the appropriate depth – even if the black itself disappoints, the colours can save the viewing experience and make the image look attractive.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable was the poorly tuned white balance – there was a lack of blue, causing the overall image to take on a slightly yellowish, and at times even orange hue. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – specifically, local dimming that only works along the edges of the screen – the QNED86A tends to oversaturate entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to “boosted brightness,” which can strain the eyes over time.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

What has been saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the hues finally looked natural, without the strange yellow or orange tones that previously spoiled the perception. Unfortunately, even the best calibration cannot circumvent the structural limitations. The already very modest number of local dimming zones and their unfortunate placement mean that the analysis of the EOTF curve in films still showed clear over-brightening of scenes. The picture tended to flatten, lacking cinematic depth. Fortunately, this effect is not so noticeable in older productions or in SDR content. There, the calibration truly makes a difference and allows one to harness the QNED so that the image can be appealing. However, the specifics of this construction – especially the issues with contrast – cannot be completely bypassed.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

If someone is worried about potential "steps" when blending colours, there is a simple way in the QNED86A to address this. Just activate the feature called Smooth Gradation and set it to a medium level. Then the television really smooths out all those unwanted transitions quite well – especially in older productions – and it does so in a way that film grain doesn't disappear, nor do strange artefacts appear. In other words, it can be used without concern.

The upscaling itself also performs quite well. Of course, there are no miracles here – with lower quality sources, you can notice characteristic ringing. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to personal taste.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

The QNED86A is equipped with a panel boasting a refresh rate of 120 Hz, so it can be said from the outset that it is suitable for both sports and gaming. And indeed, it is – the image appears smooth, and motion blur is not particularly intrusive. IPS panels have always had some issues with this, and here too, slight blurring can sometimes be noticed, especially in very dynamic scenes, but it is not something that ruins the viewing of a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothness enhancer. In the menu, we have two sliders – one for movies (De-Judder) and the other for sports (De-Blur). The first adds missing frames and can be adjusted to modify the character of motion – from raw, cinematic to a smoother, more ‘theatrical’ look. The second improves sharpness during dynamic actions, so it's worth turning it up a bit if you watch a lot of sports.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC, everything will run in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only offer two such ports, which can be troublesome with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, as well as ALLM, which automatically activates game mode when the console is turned on. Dolby Vision Gaming is also included, along with proper implementation of the HGiG format, so titles that support these formats look more vivid and detailed. On top of all this, there is the Game Optimizer – a sort of control centre for gamers. From this interface, you can view picture parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your personal preferences. The LG QNED86A6A essentially has everything one could expect from a modern gaming television.