Hisense U7Q PRO vs LG NANO81A / NANO80A

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

If you are counting on HDR in the NANO81A to bring tears to your eyes, I must disappoint you. This television is simply too dark to truly show what this format is all about. With a brightness of only 250 nits, HDR exists here mainly on paper. In practice, during viewing, it is very difficult to distinguish whether we are watching high dynamic range content or regular SDR – it simply lacks that ‘punch’ of light in the bright parts of the image. However, to give credit where it’s due, we do have a glimmer of hope here – and quite a clear one at that. It concerns the colour gamut coverage. Here, the NanoCell filter shows that it is not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is a really solid result that places this model significantly higher than typical budget options based on standard white LEDs without any filters. Of course, it still falls short of the level of quantum dot (QLED) TVs or advanced panels with PFS filters, but for this price point, the colours are surprisingly saturated and vibrant. It's just a shame that this low brightness prevents them from fully ‘spreading their wings’ with the Nano filter.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

For every film fan, the natural choice in LG televisions is the Filmmaker Mode. Its aim is to display images as the director intended – without unnecessary "enhancements". Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be the white balance. Measurements showed a distinct deficiency of blue colour, which in practice meant that many scenes had a slightly yellowish, even "yellowed" tint. The white was not perfectly pure, which detracted from the freshness of the image. Additionally, brightness management was also not ideal – the factory-set gamma was too low. The picture often appeared oversaturated, as if overly lifted from the shadows, which caused it to lose naturalness and depth. Fortunately, LG, even in this relatively low price category, does not block access to advanced settings. The calibration possibilities of this model are enormous, which is a big plus for those who enjoy "digging" in the menu. We decided to approach the topic in our own way and see how much we could squeeze out of this panel with professional calibration.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

After calibration, the NANO81A is a completely different television. What LG offers in terms of image enhancement tools even in such an affordable model deserves a big plus. We managed to completely eliminate that annoying yellowing of whites and make the colours natural, vibrant, and simply "true". In SDR content (that is, regular television, YouTube, or older films), the picture now looks worlds better – it is clear, well-balanced, and no longer strains the eyes with strange hues. It is clear that this panel has significant potential, which is simply wasted by poor presets out of the box. However, we do have one serious reservation that calibration cannot fully overcome – it concerns brightness management in HDR mode. LG's algorithm in this model is constructed very conservatively. The television intentionally dims the HDR picture to avoid overexposing the already weak blacks of the IPS panel. The programmers faced a choice: either to provide more light and accept that the blacks would become light grey or to reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

It often happens that cheap 4K panels mercilessly bring to light all the "dirt" and imperfections of lower-resolution content. However, with the LG NANO81A, the situation is quite different. This is truly a solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A significant advantage is the gradation reduction feature that you will find in the settings. It is extraordinarily effective in combating colour banding, which is a lifesaver when watching materials with a low bitrate, for instance, from some streaming services or older files from the web. However, it is worth maintaining a certain level of caution. Since we are dealing with a less powerful chip than in LG's top models, setting this option too aggressively may sometimes result in minor artefacts or slight blurring of details. Despite this risk, I definitely encourage experimenting with this feature - in many cases, it can save the viewing experience and make low-quality material fully watchable.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

When it comes to motion fluidity, the NANO81A unfortunately has a hard time. The television is based on a panel with a refresh rate of 60 Hz. If you are looking for perfect sharpness in dynamic football matches or fast action games, you may feel a bit disappointed. With such a low native refresh rate, fast objects on the screen will always be a little blurred.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

NANO81A is unfortunately not hardware designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model simply have to come to terms with. Nevertheless, LG's engineers have made an effort to maximise the potential of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Firstly, the television supports VRR technology (within the range of 48-60 Hz) and ALLM. As a result, the image remains stable and does not "tear", and the device automatically switches to low-latency mode as soon as it detects a signal from a console. Managing these settings is extremely simple thanks to a dedicated system overlay, which allows for quick viewing of parameters without leaving the game. A very significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles because it enables the television to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown-out" bright spots, such as clouds or light sources, which is unfortunately a common issue in budget LCD televisions.