Hisense U7Q PRO vs Hisense E8Q

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

Since the E8Q is a twin of the U7Q, it’s no surprise that the quality of the HDR effect is nearly identical. On paper, it looks promising – a peak brightness of 800 nits can impress in many scenes. Moments such as flashes of light in “The Meg” or shots of the sun in “Life of Pi” can indeed evoke a 'wow' effect. But the longer we watch, the more we notice the limitations. The problem arises when small, bright details need to be shown against a dark background. In such situations, the dimming algorithms try to preserve contrast but end up dimming what should shine the most. Instead of dazzling details, we get almost invisible points of light. This is typical for Mini-LEDs in this price segment and is not surprising – but it’s worth knowing that the HDR effect will not always be fully preserved. Fortunately, the colour performance offers reasons to be pleased. Coverage of the DCI-P3 colour gamut at around 94% is a very good result, and the applied layer of quantum dots (more precisely, PFS) does its job – the colours are saturated and vibrant, especially with 4K content.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Testing the Hisense E8Q in Filmmaker mode, we were hoping for a possibly neutral image close to the director's vision. Unfortunately – although it doesn't look bad on paper (the colour reproduction errors are not significant), in practice the image appears not entirely natural. The reason? An overly strong boost in blue colour and a lack of red in the white balance. The effect? Scenes look cool, and the white seems slightly bluish. Alongside the U7Q model, we also noticed a specific approach to brightness management here. The brightness mapping curve for HDR content (EOTF) shows that the television can significantly dim small, bright elements on the screen to maintain contrast – but sometimes it goes too far in this. On the other hand, larger, very bright areas can be excessively brightened, which disrupts tonal balance. This is a compromise that may not suit everyone – especially if you want an as faithful image as possible right out of the box.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

The calibration of the Movie mode yielded really good results, especially when it comes to SDR content. We managed to balance the white levels, which made the image look more natural – it appeared almost reference-quality. The colours were well-saturated, and the overall perception of the content improved significantly. Unfortunately, when we switched to HDR materials, familiar issues from the U7Q model returned. The television still likes to "do its own thing," as evident from the analysis of the brightness characteristic EOTF – despite calibration, the E8Q still dimmed fine details in the shadows, while the bright areas of the screen could be excessively boosted. In practice, this means that in darker scenes, some of the smallest details could simply disappear. Although it must be acknowledged that the entire calibration process brought a lot of good, not everything can be circumvented – even with the use of professional tools. The E8Q can impress with its picture, but in HDR content, its design limitations become apparent, and it is worth keeping this in mind.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

In the case of older materials with lower quality, a gentle smoothing of tonal transitions often comes in handy. The Hisense E8Q, like the U7Q, features an "Smoothing and Gradient Image" function, but unfortunately – its effectiveness leaves much to be desired. The "Low" mode is almost imperceptible in operation, and the higher settings do not improve transitions but simply blur the details. The good news is that the function does not compromise film grain, meaning it does not worsen the structure of the image. On the plus side, scaling is commendable. The television is able to sensibly upscale older content to a higher resolution – without artificially accentuating contours or excessive sharpening. Although it does not match the best models in this category, it performs quite well for its class.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Similar to the U7Q, the E8Q model is a fast television designed for dynamic content. It supports a refresh rate of 144 Hz at 4K resolution, and if, for some reason, someone is still gaming in Full HD – it can even reach 240 Hz. This is a significant advantage, especially for PC users looking for maximum smoothness. In everyday use, the television performs very well. The "Ultra Motion Smoothness" mode offers two sliders that allow you to customise the picture to your preference – whether more cinematic with the film frame preserved or highly smoothed, almost "series-like". It's good that the manufacturer provides a choice here instead of imposing one style. On sports material, live broadcasts, or in games – movement looks clean and stable. Of course, it is not at the OLED level, but for this price range, the E8Q performs really well.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Hisense E8Q does not hide its gaming heritage. Even the specifications reveal that we are dealing with a television that will perform excellently as a gaming screen. Variable Refresh Rate (VRR)? It's there. Automatic switching to game mode (ALLM)? That's there too. Additionally, there is impressive refresh rate – 120 Hz in 4K or even 240 Hz in Full HD. Such a set is rare in this price segment. Everything works smoothly and without major surprises. The only missing element – similar to the U7Q – is support for HGiG. It’s a shame, as this feature facilitates adjusting the brightness curve to the capabilities of a specific television, improving visual compatibility with the intentions of HDR game creators. Without it, one has to manually fiddle with the settings, which does not always yield a satisfactory result.