Compare: Hisense U7NQ vs Samsung The Frame LS03D

Hisense, although it has only recently been operating in the Polish market, shows that it can create televisions that have a lot to offer. The model U7NQ stands out with excellent picture quality, thanks to Mini LED technology. The blacks look really good, and the brightness is impressive, which translates into enjoyable viewing both during the day and in the evening. Dolby Vision adds an extra effect here, especially in films with rich details and strong HDR. When it comes to motion smoothness, it’s hard to have any reservations. The fast 144 Hz panel combined with low input lag and gamer features like VRR or ALLM ensures smooth operation in games and a clear image in dynamic scenes. Even sports look impeccable – everything is clear and free of blur. In everyday use, the television performs well. With high brightness at 915 nits, it can be used even in bright rooms without much problem. The programme recording function proves useful, allowing for greater flexibility in planning viewing sessions. However, there are a few minor issues that might be distracting. The VIDAA operating system, while operating quickly, does not offer as many applications as more popular platforms. It lacks Tidal and Spotify, among others, which may be a limitation for some. In HDR gaming, the lack of HGiG support means that detail rendering can be less precise. When using the television as a monitor, there are sometimes issues with font rendering, especially on dark backgrounds. The Hisense U7NQ is a television that surprises with good picture quality and motion smoothness. Despite minor drawbacks, such as a less developed operating system or the absence of HGiG, it works excellently for both everyday viewing and gaming. It's a solid choice for those seeking a modern device with rich features at an affordable price.

Samsung The Frame LS03D (2024) is not an ordinary television that you can place in the corner and forget after two days. Here, it is immediately evident that the manufacturer has focused on something more than just playing films. First, the “Art” mode captures attention – with just a few clicks, we can turn The Frame into a digital gallery, displaying works that, in combination with the matte screen, truly resemble a real framed painting. And speaking of the frame, we have the option to customise its colour to perfectly match our interior. Additionally, the package includes a wall mount, allowing the television to hang almost “flush”, which further enhances the impression of engaging with an image rather than a typical screen. The matte screen provides excellent protection against reflections, which together with high brightness (650 cd/m²) works well in bright sunlight. Furthermore, we have a VA panel with quite decent contrast and a refresh rate of 120 Hz, so when watching sports or playing dynamic titles, everything appears smooth and pleasant to the eye. If we also add a gaming features package – VRR, ALLM and HGiG – it’s clear that Samsung has also considered console and PC enthusiasts. As a result, Samsung The Frame can be both a picturesque decoration for the living room and a reasonably effective gaming monitor. The mentioned One Connect is another useful gadget – it allows us to hide all the cables in one place, with a thin wire connecting the television to this magical box. If we like order, this solution is made for us. Another advantage is the Tizen system – easy to use, fast, and full of applications. We may not find absolutely everything in it (e.g. the Tidal app), but it still provides a wide range for exploring various streaming platforms. Of course, there’s no rose without thorns. The lack of local dimming is noticeable in dark scenes, where blacks become less pronounced. We also need to remember that there is only one HDMI 2.1 port here, so if we want to connect more devices at 4K and 120 Hz, we may feel limited. Additionally, the viewing angles are rather average, so it’s better for the most important viewer (that is us) to sit directly in front of the television. For fans of Dolby Vision, this will also not be an ideal choice, as The Frame LS03D only supports HDR10 and HDR10+. Furthermore, the sound – as with most slim televisions – is mediocre, so it’s worth considering a soundbar if we care about clearer bass and a bit deeper sound. Despite these weaker points, The Frame still makes a great impression. It is striking, stylish, and versatile – perfect for watching the latest hits as well as displaying reproductions of paintings on the wall. If we value an unusual appearance, high brightness, and at the same time want to play with low input lag, this model will be a perfect choice. And although it is not a leader in terms of value for money nor a technological “monster” in terms of picture quality, it has something that simply makes it likable. It is a device that stands out with its unique character and can blend into any interior, attracting attention both in television mode and as a digital art gallery.

Hisense U7NQ is a television that uses a VA panel, crucial for achieving good contrast and appropriate black depth. The use of this technology translates into very vivid picture quality when watching content in a dark room, where blacks gain the right saturation and resemble deep tar rather than faded ash. Moreover, the television features Mini LED backlighting, which in the tested 65-inch variant offers an impressive 713 local dimming zones. Naturally, smaller sizes will have fewer zones and larger ones more, positively impacting overall contrast.

Under very favourable conditions, the television achieves a contrast level of around 40,000:1. The local dimming technology handles managing bright and dark areas of the picture excellently, making the television brilliantly convey details in complex scenes. Despite the large number of zones, contrast issues may arise in particularly demanding scenes, where small bright elements appear against a dark background. Sometimes the television may dim these elements too much, causing a loss of their brightness, while other times it may overly brighten them, leading to a halo effect—glows of light surrounding objects. This effect can be visible, for example, in a scene from the film Sicario 2, where bright glows around the text can be bothersome.

Nevertheless, the use of Mini LED technology with local dimming ensures that the overall picture quality is significantly better than in televisions without this technology. The effect is particularly pronounced when watching films in a dark room—the black is deeper, and the contrast is more pronounced, allowing for a full appreciation of the details hidden in dark shots.

Samsung The Frame uses a VA panel, which in itself provides quite high contrast. In our tests, the results oscillated around 4000–5000:1, which will be more than enough for most users. However, the lack of local dimming is noticeable, especially on more demanding test slides. In dark scenes, it can be observed that black has a subtle hint of navy blue. During the day or in a well-lit room, this will not be an issue, but during an evening viewing, more discerning viewers may feel a slight deficiency.

The Hisense U7NQ 65 television showed considerable potential on the luminance chart, exceeding the 1000 nits barrier and easily achieving very high brightness results in the first, third, and fifth test scenes. However, as before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite a large number of dimming zones, the algorithm in the television responsible for controlling these zones fails to respond adequately — in this case, it significantly dims small elements such as the moon or the light from a helicopter. The bright light that should dazzle us is too dim to be considered HDR effect. Nevertheless, it is worth praising the television for its high coverage of the DCI-P3 colour gamut at 96%, which allows it to represent most film scenes well.

Samsung The Frame LS03D performs really well with brightness. Results of 700 nits make bright elements on the screen look striking and detailed, whether they illuminate the entire screen or appear as small points of light against a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the black levels are average, but we have already discussed this in the section on contrast. As for brightness – the television definitely excels here. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the colour palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undoubtedly Filmmaker Mode. Despite its name, this mode has its issues: white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the oversaturation of red, both in 4K and HD content. The Colour Checker test confirms these errors — deviations of samples towards inappropriate hues are visible. As for brightness characteristics, the gamma responsible for HD content shows values below 2.4, leading to some brightening of the screen. Meanwhile, the EOTF curve reveals the television's struggles with displaying small bright elements, as confirmed by the previously described paragraphs.

Samsung offers several picture modes on its televisions, but undoubtedly the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be considerable, and our tested model was not free from a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison images – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which detracted from its depth.

In 4K HDR content, the white balance was again dominated by red, this time in combination with green. Meanwhile, blue clearly lost intensity, which was easy to notice on the Color Checker palette, where colours began to "drift" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television has a tendency to excessively brighten the image, especially in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required adjustment. Fortunately, Samsung offers extensive calibration options, which provides the chance for a significant improvement in image quality. Therefore, we proceeded with professional calibration to extract the full potential from this television.

Hisense televisions offer many image correction tools that allow users to adjust settings to their own preferences, which is why we decided to take advantage of these capabilities to bring the image quality closer to a reference standard. In terms of white balance, we were able to eliminate the dominance of the red colour, resulting in more neutral hues, which allowed for a more realistic image in both 4K and HD materials. We observed similar improvements in brightness characteristics. The gamma, which previously led to excessive screen brightness, was corrected, contributing to better detail reproduction in the darker areas of the image while maintaining a natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which corresponds to brightness in 4K materials. At first glance, the EOTF value appeared nearly perfect, but detailed tests showed somewhat different results. When we examined it more closely — especially using the filter on the right side of the EOTF chart — we noticed how the television manipulated 4K film materials, often significantly boosting brightness. This effect was particularly noticeable in scenes from films such as Pan and Billy Lynn, where the television attempted to artificially increase the brightness of elements, affecting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the final effect should be satisfactory, particularly if they are keen on bringing the image quality closer to professional reference standards.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect colour reproduction accuracy. The image now looks natural, and the colours are precisely as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high level. The colours are vibrant, well-saturated, and the overall picture quality can be impressive.

So where does the problem arise, given our praise for colour reproduction? Unfortunately, the entire experience is marred by brightness characteristics. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of construction limitations. The lack of local dimming means that the television cannot accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall appearance is considerably better than before the settings were corrected.

Hisense U7NQ offers exceptional smoothness in tonal transitions. Overall, the image is very well balanced, and the transitions between different shades of colour are nearly flawless. For the more discerning viewers - one might notice slight banding in darker colours; however, these imperfections are minimal and do not significantly affect the overall image quality. The tonal smoothness is of a very high standard, making viewing content on this television exceptionally enjoyable, with no obvious issues with gradients and colour transitions.

This is one of the best televisions we have had the opportunity to test in terms of the smoothness of tonal transitions. Any potential imperfections are so minor that you really have to strain your eyes to notice them. They are subtle enough that we only deducted a symbolic fraction of points in this category. Without a doubt, this is one of the greatest advantages of this model. It is possible that such a good effect is partly due to the matte screen coating, which gently masks any irregularities in the colour gradation. The smoothness of tonal transitions in Samsung The Frame LS03D is at a level that will satisfy even exceptionally demanding users. Kudos to LS03D!

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" function in the test sequence, we did not notice that the function made any difference — we recommend turning it off. As for upscaling, the television handled our model reasonably well, and the branches in the background are not overly jagged — the image appears quite plastic. However, it was slightly cropped by the so-called overscan.

It’s time to check how Samsung The Frame LS03D performs with older, lower-quality materials. We already know that the fluidity of tonal transitions is at a very high level here, so we were curious to see how the television would handle smoothing them out.

The noise reduction feature in the "Standard" setting does its job well – tonal transitions are noticeably smoothed out, and at the same time, the image does not lose too much detail. However, it is worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the television also performed really well. The test chart turned out solid – the model was reproduced correctly, with clear details. The branches in the background, though slightly frayed in places, generally appear natural and do not stand out as imperfections.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely contributes to smooth movement. For film enthusiasts, two functions are available: judder reduction and motion blur reduction. The judder reduction function minimises the effect known as judder, or unpleasant jumps in the image, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

As for ghosting, the television has a good response time, meaning excessive ghosting is not visible, except in specific situations, such as the test with the little green man on a dark background. In such cases, slight artefacts may appear, but overall the television handles dynamic images well, providing satisfactory motion quality.

Firstly, it is worth noting that the model we tested in the size of 55 inches, like the 65, 75 and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth keeping in mind when making a purchase. As for improving motion fluidity, the television offers a feature called “Picture Clarity”. This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion blur reduction – this controls the sharpening of the image in dynamic scenes. The higher the value, the less blur during quick camera movements or moving objects. However, overly aggressive settings may cause the image to become unnatural, appearing like a “soap opera”.

Judder reduction – this slider influences the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth motion but may also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and a natural appearance of the image. We recommend setting them as shown in the picture.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The television supports a refresh rate of 144 Hz, providing an incredibly smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures that the image adapts to varying frames per second, eliminating stuttering and screen tearing. Additionally, there is an ALLM (automatic low latency mode) feature, which automatically switches the television to game mode, minimising input lag.

The television also supports Dolby Vision, which is particularly important for gamers who appreciate high contrast and rich colours in games that support this format. The Hisense U7NQ also has a Game Bar feature that allows quick access to the most important settings during gameplay, as well as support for G-Sync technology, further reducing screen tearing effects.

Unfortunately, despite a wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the other features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The Frame LS03D in the 2024 version has been equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. Here we find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth highlighting that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung has also not forgotten about features that enhance gaming comfort. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to dig through the television's menu. We can even change the aspect ratio from 16:9 to a panoramic 21:9, which may be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoothness enhancer dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is truly noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. While the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions makes gaming on this television a truly enjoyable experience.

The input lag on the Hisense U7NQ is at an outstanding level, at a maximum of 16 ms, which is an excellent result even in Dolby Vision mode. This achievement is worth highlighting, as Dolby Vision mode often increases latency in other television models, but here it has been managed to avoid that. Thanks to the low input lag, gameplay is smooth and responsive, which will be appreciated by both casual gamers and more advanced users.

In terms of latency, The Frame LS03D is truly impressive. 13 ms for 60 Hz content and 8 ms for 120 Hz are results that will satisfy even the most demanding gamers. Such low values mean that responses to controller movements are almost instantaneous. In dynamic games, such as shooters or racing games, every fraction of a second matters – this is where Samsung LS03D excels.

Hisense U7NQ offers full support for chroma 4:4:4, which ensures good readability of fonts, especially when working with text. Overall, the image quality and visibility of letters are at a satisfactory level. However, it is worth noting the issue related to displaying fonts on a dark background — in this situation, the letters become practically invisible, and only vertical subpixels are visible.

Using a computer on The Frame is truly a pleasant experience. The fonts are clear and well-rendered thanks to support for chroma 4:4:4. There is no blurring or fuzziness, which often occurs in cheaper televisions. Of course, if someone looks very closely at small text, they may notice minimal imperfections, but that's really a minor detail that doesn't interfere with everyday tasks. It is also suitable for PC gaming. The 120 Hz panel, support for G-Sync, and really low input lag ensure that games run smoothly and without delays.

The viewing angles on the Hisense U7NQ are typical for a VA panel. Unfortunately, they leave a lot to be desired. The television does not have a coating to widen the viewing angles, which results in a significant drop in picture quality when viewed from an angle. Colours become washed out, and contrast noticeably decreases, making this television best suited for viewing directly in front. This is a limitation that needs to be considered, especially if we plan to watch television in a larger group, where viewers may be seated at different angles.

The viewing angles of the Samsung The Frame LS03D are average, which is typical for a VA panel. Here lies a bit of a problem – this television is supposed to serve as a display for images and works of art, which are not always viewed head-on. When viewed at an angle, colours begin to lose their intensity, and blacks turn into shades of grey. This is not at a level that completely ruins the experience, but if the television is to be placed where it will often be viewed from the side, the effect may be noticeable. It's a shame, as better viewing angles would be a significant advantage for a television of this purpose.

Hisense U7NQ is equipped with a satin-coated panel that moderately suppresses reflections. Despite this, a brightness level of 915 cd/m² is impressive and ensures that the television performs very well even in bright rooms. With such high brightness, watching content during the day is not an issue, and the image remains clear and legible even with a large amount of external light.

Samsung The Frame is equipped with a matte panel that excels at suppressing direct light reflections. This means that even in a brightly lit room, the image remains clear, and reflections do not interfere with viewing. Of course, as is often the case with matte finishes, there is a trade-off – colours lose some intensity, and black may appear more washed out during the day. Fortunately, the television compensates for this with a brightness level of 650 cd/m². This ensures that the image is bright, clear, and well visible even in a heavily sunlit room.

Hisense U7NQ uses the VIDAA operating system, which generally operates quickly and smoothly, offering a user-friendly interface. There are plenty of applications available, but unfortunately, music apps such as Spotify or Tidal are missing. This is a limitation that may discourage users looking for a more developed application ecosystem.

The television offers many useful user features that enhance its versatility. The ability to record programmes, support for AirPlay, and Bluetooth for connecting various peripheral devices mean that the Hisense U7NQ can successfully serve as the central hub of home entertainment.

Hisense U7NQ has a modern appearance thanks to its narrow bezels and elegant single stand, which complements the rest of the device well. However, the device itself is not among the slimmest on the market, especially when compared to competing models from Korean manufacturers, who are known for exceptionally thin televisions. Despite this, the Hisense U7NQ still offers an aesthetic and stylish design that will easily blend into most interiors.

Samsung The Frame LS03D is a television that stands out from other models and is difficult to describe in a traditional way. Of course, it includes all the standard Smart TV features thanks to the Tizen system. The system operates responsively, is comprehensive, and offers a wide selection of applications. The remote control supports voice commands in Polish, and additional devices can be connected via Bluetooth – just like in many other televisions. But that's not the essence of this model.

The greatest strength of Samsung The Frame is its design. The "Art" mode allows you to display thousands of high-resolution images, which, combined with a matte display, look truly exceptional. The effect is surprisingly realistic and hard to compare with any other television.

The bezels may not be the thinnest on the market, but you can customise them in terms of colour and style to perfectly blend with your interior. (Sold separately) And while the bezels themselves are not ultra-thin, the entire construction is sleek and elegant. The wall mount, which is included (its value is approximately £80), also deserves special attention. With it, the television can be mounted practically flat against the wall, with no gap, which further emphasises the "picture" effect.

And what about the cables? Samsung thought of that too. The Frame has been equipped with a One Connect module – an external box where all devices are connected. Only one nearly invisible cable runs to the television, which transmits both the signal and power. The box can be easily hidden in a cabinet or behind furniture, which means nothing disrupts the aesthetics of the interior.

Samsung The Frame LS03D is more than just an ordinary television – it is a thoughtfully designed decorative element that combines the modern functionality of Smart TV with exceptional design and practical solutions. Although it lacks typical features such as USB recording or PiP, it is not a model created with a classic approach to television in mind. LS03D the frame is a television that is easy to love for its innovation, originality, and how wonderfully it fits into any interior.

In our Hisense U7NQ test, the built-in file player handles most popular video and audio formats, making it a very versatile solution for users. However, some shortcomings can be observed with less common image formats, such as Apple's HEIC. For standard formats like JPEG or MP3, the television performs flawlessly, easily meeting the multimedia needs of most users.

The built-in media player in Samsung The Frame handles most popular video and audio formats without major issues. Video files, even those with subtitles that we have added, play smoothly and without interruptions. The same goes for audio files – here too, there are no significant surprises. The situation is somewhat worse when it comes to handling photo formats. The built-in player has certain limitations and does not support all possible types of graphic files. However, nowadays, most people use wireless photo transfer, so for many users, this will not be a major problem.

Hisense U7NQ offers quite decent sound that will satisfy most users. The bass is noticeable and is a definite plus, adding depth to action scenes or music. Unfortunately, there is an issue with the high tones — at louder volumes, dialogues can become tiring, which affects the viewing comfort. Despite these imperfections, the support for all popular audio formats, such as DTS and Dolby Audio, is a significant advantage of this model and provides sound versatility, regardless of the source.

The sound on the Samsung The Frame is… well, quite average. The slim design of the television, while looking impressive, doesn’t allow much space for decent speakers. As a result, the sound is flat and lacks dynamism – exactly like most televisions in this category. Samsung is clearly aware of this, as it offers a special series S of soundbars, specifically created for its "lifestyle" televisions, which includes the The Frame.

Hisense U7NQ vs Samsung The Frame LS03D

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound