Hisense U7NQ vs Samsung Q8F

The Hisense U7NQ 65 television showed considerable potential on the luminance chart, exceeding the 1000 nits barrier and easily achieving very high brightness results in the first, third, and fifth test scenes. However, as before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite a large number of dimming zones, the algorithm in the television responsible for controlling these zones fails to respond adequately — in this case, it significantly dims small elements such as the moon or the light from a helicopter. The bright light that should dazzle us is too dim to be considered HDR effect. Nevertheless, it is worth praising the television for its high coverage of the DCI-P3 colour gamut at 96%, which allows it to represent most film scenes well.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. In measurements, it reaches up to 500 nits, which in practice means that most movie and series scenes look pleasing, and it cannot be accused of lacking the 'HDR effect'. In films such as Life of Pi or The Meg, the screen was able to burst with brightness and deliver a light effect at a satisfying level. It struggles more in difficult moments — during dark scenes with individual bright points. The global dimming used causes the television to dim the image to maintain deep blacks, but at the expense of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks, but somewhat takes away the brightness from individual elements, and one must simply keep this in mind. In terms of colour reproduction, the Q8F uses quantum dot technology, which widens the colour gamut. A coverage of the DCI-P3 palette at 91% can be considered a decent result, although it is not a record-breaking figure compared to other QLEDs.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undoubtedly Filmmaker Mode. Despite its name, this mode has its issues: white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the oversaturation of red, both in 4K and HD content. The Colour Checker test confirms these errors — deviations of samples towards inappropriate hues are visible. As for brightness characteristics, the gamma responsible for HD content shows values below 2.4, leading to some brightening of the screen. Meanwhile, the EOTF curve reveals the television's struggles with displaying small bright elements, as confirmed by the previously described paragraphs.

We decided to check out the Filmmaker mode, as it provided us with the best image straight out of the box. However, this does not mean it was perfect. The white balance had too much blue and red, resulting in the white taking on a slight mauve-pink hue. Such an imbalance affected the visibility of practically all colours, as can be seen in the comparison photo below. The brightness characteristics in SDR content were quite well adjusted, though in HDR material we noticed that the television did not always manage its global dimming effectively — at times the screen was too dim, while at other moments it could suddenly brighten. Fortunately, issues related to colours can be effectively corrected with calibration tools, so we decided to get to work.

Hisense televisions offer many image correction tools that allow users to adjust settings to their own preferences, which is why we decided to take advantage of these capabilities to bring the image quality closer to a reference standard. In terms of white balance, we were able to eliminate the dominance of the red colour, resulting in more neutral hues, which allowed for a more realistic image in both 4K and HD materials. We observed similar improvements in brightness characteristics. The gamma, which previously led to excessive screen brightness, was corrected, contributing to better detail reproduction in the darker areas of the image while maintaining a natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which corresponds to brightness in 4K materials. At first glance, the EOTF value appeared nearly perfect, but detailed tests showed somewhat different results. When we examined it more closely — especially using the filter on the right side of the EOTF chart — we noticed how the television manipulated 4K film materials, often significantly boosting brightness. This effect was particularly noticeable in scenes from films such as Pan and Billy Lynn, where the television attempted to artificially increase the brightness of elements, affecting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the final effect should be satisfactory, particularly if they are keen on bringing the image quality closer to professional reference standards.

After calibration, we managed to correct the white balance to near perfection. Older SDR content looks fantastic — most errors fall within a value range of 2, which is well below the threshold of perceivability for the human eye. In HDR, we also brought the white balance to an acceptable level, but another issue arises here. So why are there still relatively large errors in colour reproduction? This mainly stems from the limited colour palette and the way the television manages brightness. The global dimming technique used does not give the user control in the settings, so when analysing the EOTF curve in HDR films, it is apparent that the Q8F can modify luminance independently. This can be regarded as a certain limitation, but despite this, the picture after calibration is still much more pleasant to view than in the factory version.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" function in the test sequence, we did not notice that the function made any difference — we recommend turning it off. As for upscaling, the television handled our model reasonably well, and the branches in the background are not overly jagged — the image appears quite plastic. However, it was slightly cropped by the so-called overscan.

Let’s check how the Q8F performs with older content, which often has poor quality. Let's start with the positives: the upscaling, or raising the image to a higher resolution, works really well. The television handles both traditional television and YouTube material quite competently, without giving the impression that we are dealing with something completely unattractive. It performs less well with very low resolutions, such as 576p — the image can be cropped, and unfortunately, the overscan issue cannot be turned off. Moreover, the digital processing itself appears less effective. The noise reduction feature, instead of eliminating unwanted disturbances, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors start to resemble characters from cheap Turkish soap operas. Therefore, it’s hard to consider this option useful — it’s best to leave it completely turned off. Perhaps Samsung will refine the operation of this function in future updates, but for now, it’s difficult to view it as anything other than an unnecessary addition.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely contributes to smooth movement. For film enthusiasts, two functions are available: judder reduction and motion blur reduction. The judder reduction function minimises the effect known as judder, or unpleasant jumps in the image, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

As for ghosting, the television has a good response time, meaning excessive ghosting is not visible, except in specific situations, such as the test with the little green man on a dark background. In such cases, slight artefacts may appear, but overall the television handles dynamic images well, providing satisfactory motion quality.

Due to the applied 60 Hz matrix, it is difficult to call the Q8F a television designed for gaming or watching sports. The panel is not particularly fast, which makes motion blur noticeably visible. If you were hoping for spectacular, even 'stadium-like' experiences during broadcasts, you may feel slightly disappointed. Fortunately, in the case of films and series, Samsung has not abandoned the motion blur reduction feature. This is nothing but a motion smoother that allows you to improve the fluidity of productions recorded at 24 or 30 frames per second. This way, you can decide for yourself whether you prefer a smoother, 'television' image or to maintain a cinematic character. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The television supports a refresh rate of 144 Hz, providing an incredibly smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures that the image adapts to varying frames per second, eliminating stuttering and screen tearing. Additionally, there is an ALLM (automatic low latency mode) feature, which automatically switches the television to game mode, minimising input lag.

The television also supports Dolby Vision, which is particularly important for gamers who appreciate high contrast and rich colours in games that support this format. The Hisense U7NQ also has a Game Bar feature that allows quick access to the most important settings during gameplay, as well as support for G-Sync technology, further reducing screen tearing effects.

Unfortunately, despite a wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the other features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It is not entirely clear what Samsung has meddled with this year regarding its televisions, but the Q8F is not free from all the confusion surrounding updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it is difficult to find a reason to do so here. Apart from the automatic game mode and the attractively designed Game Bar, we receive practically nothing that could attract gaming enthusiasts. The lack of proper HGiG implementation is a significant issue, especially since after the 1126 update, the feature simply disappeared. The situation regarding VRR is even worse. Although it is listed in the manufacturer's brochures and appears in the Game Bar, we were unable to activate it. The Xbox Series X console did not allow activation at all, and the option remained greyed out and inactive. It is hard to praise such a television even to casual gamers, which is a pity, as Samsung had a strong bargaining chip in the gaming segment for years.