Compare: Hisense U7KQ vs Sony X90L

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller diagonal variants. The proprietary VIDAA system has a similar interface to other televisions (e.g., with Google TV on board). It works quickly and efficiently. It does not freeze or contain errors. Only the built-in file player sometimes struggled with performance. However, it is worth looking at the app tests, as not all of them were available at the time of writing the review. The television's features are quite extensive, and nearly everything we tested was successfully implemented. When used during the day, the high brightness of the panel is commendable, as it can cope even in very sunlit living rooms. When watching in cinema conditions, we can expect good blacks thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) relatively well; a certain downside is the lack of a function to reduce posterisation (i.e., the distinct tonal transitions). This looks much better in 4K HDR films because we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel with a smoothing system. When connected to a console, gaming on the television is very good due to low input lag. Motion blur is moderate, which means that it is very rare to notice slight "trails" during dynamic movements on a dark background. The lack of an HGiG mode reduces the visual quality of games in HDR format, while the absence of local dimming in VRR mode makes this latter function useless. Overall, the picture quality can be described as good and adequate for its price. There are no obvious flaws or unexpected advantages here, but there is a large size.

Sony X90L is a higher-end model from the Japanese manufacturer that premiered in 2023, but it will successfully continue into 2024 as well. The Sony brand and the name Bravia are associated with excellent picture quality, and this model confirms that reputation – it offers great brightness and very good black levels. Despite having fewer local dimming zones than its competitors, it makes up for this with an advanced algorithm. Additionally, after calibration, the television presents very well-rendered colours, resulting in a natural and cohesive image reminiscent of IMAX cinema. In everyday use, X90L performs excellently, mainly due to the image processor, which effectively scales lower resolution content, and the recording function from the built-in tuner, which is becoming increasingly rare in today’s televisions. Sony is also closely linked with the world of PlayStation, and in this regard, X90L Sony does not disappoint. It is equipped with HDMI 2.1, VRR, ALLM, and a convenient Game Bar, making it a good choice for gamers who expect smooth gameplay and quick response times. However, even in such a successful model, there are some drawbacks. Gamers may be disappointed by the lack of support for HGiG, which could enhance image quality in HDR games. Furthermore, Sony has yet to introduce an update that would reduce input lag in Dolby Vision mode – something achieved in the higher model, the A95L. Those who prefer slimmer devices should know that although Sony X90L looks elegant thanks to its aluminium frame, it is not one of the thinnest televisions on the market. Even though X90L is already a year old, it remains a solid piece of equipment that combines good picture parameters with functionality and support for gamers. It is a successful choice for those seeking a versatile high-end television.

The television is equipped with a VA panel, which has a high contrast even without the support of local dimming technology. Through additional support from Mini-LED technology, the television is able to offer really good black levels, both in muted, dark scenes and in mixed ones where black is interwoven with bright elements. It is safe to say that even in the most challenging test sequences, it achieved a result above 10,000:1. With the room fully darkened, sometimes the effect of zone dimming can be seen, in the form of a slight halo effect around text or brightening areas when a bright element moves quickly across the screen. However, this is a normal occurrence that is not bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to dim the image, particularly small light sources in dark scenes.

The Sony X90L television is equipped with a VA panel and in the tested size of 65', it has 88 local dimming zones. It may seem that such a number of zones does not make a great impression, but thanks to the local dimming algorithm, the television handles blacks excellently. This is clearly visible in the first and third test patterns, where the contrast reaches nearly 100,000:1. In more demanding scenes, the X90L does not achieve such spectacular results – a contrast level of 6000:1 is just fine. Light separation performs really well, as confirmed by a scene from the film "Oblivion." However, the small number of dimming zones means that the halo effect is noticeable, especially in the test film from "Sicario 2," where the lights of the helicopter cause quite a significant flare over a large portion of the screen. Despite the limited number of dimming zones, the Sony X90L manages to reproduce blacks quite well. Although it does not match the highest series of miniLED or OLED televisions in terms of black depth and contrast level, it offers solid results that are sufficient for most demanding users.

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires broader context. As can be observed, the results are highly varied, depending on the type of scene and the intensity of the bright effects the television is meant to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, which translates to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation deteriorates in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at a level of 700 nits, allowing for enjoyment of high-quality content. However, problems arise in very dark scenes, where small light sources play a central role. The television does not fully utilise its capabilities here to avoid degrading the black level in adjacent areas. As a result, there is no spectacular "WOW" effect, and such frames often do not seem as if they are being produced in HDR technology.

HDR on the Sony X90L TV looks promising. The luminance chart showed that the television has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. However, how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is able to deliver this power on HDR content, reaching about 800 nits. Unfortunately, displaying small light elements on a black background, as seen in the scene from Sicario 2, poses greater challenges for the X90L – here the results drop to around 600 nits. Despite this, when compared to competing models with mini-LED technology, the effect looks very good and can shine just enough to impress us. Notably, the colour gamut coverage is commendable, with a score of 96% for DCI-P3 and 76% for BT.2020, indicating good colour reproduction in HDR content.

The best factory mode we measured was 'Filmmaker'. Despite this, its characteristics left a wide scope for comment. Let us take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we will pay attention to the orange line running through the middle of the chart, starting at point 2.4. This is the reference value of the REC.709 standard. Now, let us look at the measured value, which is marked by a white, connected multi-point. Such a significant drop in gamma to a value of 2.0 indicates a considerable decrease in contrast, resulting in an image lacking proper depth, and one could observe the so-called 'milk' effect. The next thing we tested was the white balance. Though unassuming, if poorly configured, it can alter the entire character of the image. At the beginning, the chart was progressing quite well, but as we went further, it began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustment, we were able to significantly improve the display's performance in SDR materials, as evidenced by low deltaE errors and very well-rendered gamma and white balance.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the colour reproduction out of the box is average. In the case of lower quality content, such as HD – regular television or YouTube – it is worth paying attention to the white balance. It is characterised by a deficiency in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost could make the image appear washed out and look as if it is behind a light fog.

In 4K HDR content, the situation looks somewhat different. The white balance shows a significant boost in blue, which causes the image to become unnaturally sharp and seem artificial. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L appears quite correct at first glance. However, at the end of the graph, some fluctuations can be seen, suggesting that the television is trying to maintain appropriate brightness to avoid overexposing larger elements.

In SDR mode, after calibration, the television Hisense 100U7KQ looks excellent. There is nothing to fault in terms of colour reproduction - both pastel and strongly saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully rendered.

In HDR mode, however, there is a noticeable boost in bright tones. The television attempts to beautify the picture, which can lead to an artificial brightening. This phenomenon becomes even more evident in real scenes, where bright parts of the image may be excessively enhanced. Although the colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which can affect their naturalness.

This approach by the manufacturer to displaying images in HDR mode may not appeal to everyone, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, such an emphasis on bright tones can be an attractive solution, adding extra sparkle and impact to the scenes.

Sony offers a range of tools for improving image quality, including two additional picture modes that we decided to utilise during testing and to apply calibration to. This solution significantly facilitates the calibration process and is very effective, provided the appropriate tools are available. In the case of HD content, the white balance was almost perfectly aligned – only one shade of grey exceeds the error value of "1", which is an excellent result. The same can be said for the brightness characteristic (gamma), which presents itself nearly perfectly, with microscopic deviations on the order of 0.01.

In the case of 4K HDR content, the situation is not quite so ideal. Although the white balance has been greatly improved, it has not been possible to completely eliminate the dominance of blue colour. Nevertheless, the errors on the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically imperceptible. As for the EOTF curve, it is worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the television encounters difficulties when illuminating very small elements, which is due to the limited number of dimming zones. Despite these minor errors, it is thanks to the calibration that the IMAX Enhanced mode on the Sony X90L makes watching films feel like a true cinema experience.

The tonal transitions on the tested television can be described in one word: perfect. Throughout the test sequence, where we played very dark gradients from the most difficult scenes known to us, there was no sign of any choppiness or separating layers. These impressive results testify to the high quality of the panel and the advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, the dark shades can significantly stand out, which is discussed in detail in a dedicated paragraph. It is also worth noting that such a problem can be observed with lower quality materials, but this is not the fault of the television, rather the inferior quality of the source itself.

The fluidity of tonal transitions in Sony X90L is excellent. The gradation is beautiful on high-quality sources such as 4K streaming. One can only notice slight cuts on more demanding gradients, but the overall effect is very good and should satisfy even the more discerning viewers.

Although the television is equipped with a feature for reducing posterisation called "Smooth Gradation," we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still exhibited choppy, distinct tonal transitions, which did not look particularly favourable. While this is due to the material itself rather than the television, it would be good if there were a feature to mask these problems, similar to those found in displays from competing brands.

The image scaling, which is crucial when playing lower resolution content, is rated as average. Details are not overly blurred, and the image is not "smudged"; however, there is visible jaggedness on the edges of objects, such as branches, and a halo effect around figures and text. Although the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

The Sony X90L television features a tone transition smoothing function known as Soft Gradation, which is extremely effective. Even at the "low" option, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which provides a natural effect and ensures that everything looks cohesive. It's clear that the engineers really focused on this aspect, creating a solution that is impressive and performs well in daily use. Because of this, even when watching content such as regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

The television correctly accepts a 4K signal up to 144 Hz, allowing for very smooth images to be displayed in high resolution. When the resolution is limited to Full HD, the television is capable of handling even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

First of all, the Full HD resolution on a large television screen may seem insufficient, which affects image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, significant overdrive occurs, causing noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing function in the television, which operates up to 120 Hz. This is especially useful when watching sports and films, where smooth motion is crucial. The television provides stable operation of this function, minimising the amount of generated artifacts. Motion smoothness can be adjusted using two sliders – one for film smoothness and the other for reducing smearing in sports content.

In summary, although the television Hisense U7KQ offers impressive capabilities in terms of image refresh rates, limitations related to the response time of the panel and appropriate resolution may impact the actual benefits of these features. Nevertheless, the motion smoothing function works very well, improving the experience of watching dynamic content.

Sony X90L with a 120 Hz panel is an excellent choice for both gamers and cinema enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion fluidity using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of fluidity in motion, which helps reduce image stuttering, while "clarity" is used to minimize blur and enhance motion sharpness, which is particularly useful in dynamic scenes.

The Hisense U7KQ television supports all the key features for gamers that users of Xbox or PlayStation consoles may expect. These features include, among others, support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work correctly, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the television disables the local dimming feature, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the television does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping – once in the television and once in the console. As a result, the quality of HDR games is lower, which may affect the overall gaming experience.

In summary, although the Hisense U7KQ offers many features for gamers, certain key aspects, such as the optimal functioning of VRR and support for HGIG, may not meet the expectations of more demanding users. Nonetheless, the television still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the television to low latency mode, and VRR, which ensures smooth gameplay without image stuttering. The Game Bar is an additional advantage – an intuitive tool that provides quick access to the most important gaming settings and features, facilitating control over gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. There is a lack of support for HGiG, a standard that many gamers consider crucial for precise HDR reproduction in games. While the television supports Dolby Vision, which could theoretically improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision alongside VRR. This means that despite its numerous advantages, gamers seeking the ideal HDR in games may feel a sense of disappointment.

The television Hisense U7KQ is characterised by very low input lag in all picture modes, which is important for gamers requiring quick screen response. Regardless of the type of signal – whether it's 4K, Full HD, 60 Hz or 120 Hz – the delays remain below 20 ms. Such a result is excellent and ensures that even the most demanding gamers will not experience any lags during gameplay. As a result, this television deserves the highest rating in terms of gaming performance.

Input lag in Sony X90L can be assessed as decent, although it is not outstanding. In Dolby Vision mode, the television operates only at 60 Hz, and the additional high input lag complicates matters as it makes gameplay practically unplayable. For games at the popular frequency of 60 Hz, the input lag is about 25 ms – this is an acceptable result, but for more demanding gamers, it may prove disappointing.

However, those more advanced gamers who have equipment supporting higher refresh rates can expect better results. With a 120 Hz signal, the input lag drops to around 12 ms, providing significantly better responsiveness and smoother gameplay, meeting the expectations of more demanding users.

The Hisense U7KQ television works excellently with a PC, thanks to several key features. Firstly, it supports chroma 4:4:4, which is essential for displaying text and images in the highest quality without losing detail. As a result, images and text are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ boasts very low input lag in PC mode, meaning minimal delays between actions performed on the computer and the image displayed. This is crucial for gamers who need quick screen response to gain an advantage in fast-paced games. Low input lag ensures that every action is instantly reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel layout instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

Cooperation with the PC in Sony X90L is at a good level. The X90L television supports chroma 4:4:4, which ensures quite good font visibility, important while working or browsing content on a large screen. Although there are minimal issues with font legibility on a dark background, it is not bothersome enough to pose a major problem in everyday use.

An additional advantage for PC users is the 120 Hz refresh rate and support for G-Sync functionality. As a result, gamers can expect smoother gameplay without the effect of stuttering or tearing, which significantly enhances comfort and the gaming experience.

The screen features a VA matrix, which unfortunately has its limitations regarding viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings that improve this aspect, meaning that the image quality significantly decreases when viewed from an angle.

With a minimal deviation from the central axis, it becomes apparent that the image contrast starts to deteriorate. Details in the dark parts of the image become excessively pronounced, and colour saturation decreases. These effects are typical for VA matrices and in practice, this means that the best viewing experience can only be achieved when sitting directly in front of the screen.

For users who plan to watch television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may impact overall satisfaction with use, especially when watching films or programmes with a larger group.

The viewing angles on the Sony X90L are unfortunately very poor, which is typical for VA panels. The picture quality degrades when viewed at an angle, which can be problematic when watching from a greater distance or with a larger group of people. It's a shame that the manufacturer did not use a coating to widen the viewing angles, which could significantly improve this aspect and make the television more versatile for different room layouts.

Hisense U7KQ does not have the best anti-reflective properties, as its panel is equipped with a satin finish that is not as effective in reducing glare as the matte coatings used in some other televisions, nor does it maintain as deep a black as glossy panels. It is somewhere between these two effects. Light reflections may be visible, particularly in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains well visible even in sunny rooms. This makes the television perform quite well in challenging lighting conditions, where other models might struggle to provide adequate image quality.

The performance of the television Sony X90L during the day is very good. The satin matrix effectively dampens reflections, which minimises glare and keeps the image clear even in bright rooms. An SDR brightness level of 785 cd/m² allows for comfortable viewing of standard television and lower quality materials regardless of the time of day. As a result, the X90L will perform excellently in both well-lit living rooms and more sunlit spaces.

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it does not offer as much expansion and the number of applications as the popular Android TV, it has its advantages. The VIDAA system operates quickly and stably, meaning that users do not have to worry about glitches or long loading times for applications.

Nevertheless, VIDAA does have certain limitations. There are quite a few applications available, but unfortunately, there is a lack of music apps such as Spotify or Tidal. Nevertheless, VIDAA supports most standard features that may be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programmes to USB and schedule recordings. However, it lacks more specific features like teletext or "Audio Only" mode, which allows users to listen to audio with the screen turned off.

In summary, the VIDAA system, although less well-known and having certain limitations compared to Android TV, offers stable and fast performance and supports most features that users may need. It is a solid solution for those looking for a simple and effective operating system in their television.

Sony X90L offers a rich set of features, starting with the Google TV system, which is the heart of entertainment. This solution provides access to a vast array of applications and streaming services, and the interface is intuitive and straightforward. With the support of a voice assistant, using the television becomes even more convenient – just one command is enough to find your favourite films, series, or music. Google TV operates smoothly and allows for full personalisation, making everyday use enjoyable and hassle-free.

The television also offers a number of user-friendly features. It supports AirPlay and Miracast, enabling easy content sharing from mobile devices. Additionally, other devices can be connected via Bluetooth, which enhances versatility and user convenience. For those who prefer traditional television viewing, there is even a recording feature available without the need for an external decoder, which is a significant advantage for fans of live shows.

In terms of design, Sony X90L may not be the sleekest, but its appearance is impressive thanks to a metal frame that adds elegance. The television is equipped with a base that can be positioned in three different ways, allowing for adjustments according to different spaces and user preferences.

The built-in media player in the Hisense U7KQ television performs well with most popular video formats; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting some limitations regarding support for less popular codecs, such as AV1 and H266. Although these codecs are not yet widely used, their lack of support could pose a problem in the future as they become more common. However, for the time being, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in certain resolutions may not load properly. This can be problematic for individuals who wish to browse their photographs directly from a USB drive. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player of the Hisense U7KQ handles most standard video formats well, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with support for less popular codecs are currently minimal but may become more significant in the future.

Sony X90L handles the playback of most popular file formats from USB without any issues, which is a big plus for those who often access external content. However, it is worth mentioning a slight downside – the built-in player does not allow for changing the font colour in subtitles, which may be problematic for some. Fortunately, thanks to the extensive Google TV system, users have a wide range of options. Alternative media players, which offer more personalisation options, can be easily installed.

The Hisense U7KQ television offers satisfactory sound quality that is adequate for most everyday applications. The sound system of this model is characterised by good volume and clarity, making dialogues and sound effects clear. However, the television may not provide the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB, as well as support for Dolby Atmos and DTS.

The sound on the Sony X90L is pleasant and clear, and the presence of bass makes the audio richer. The television performs well when playing music, offering satisfactory audio experiences. An additional advantage is the support for Dolby Atmos and DTS technologies, which provide a more spatial and immersive sound. As a result, films, games, and music gain depth and realism, creating a better experience for the user.

Hisense U7KQ vs Sony X90L

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound