Compare: Hisense U7KQ vs Sony BRAVIA 7 II

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller diagonal variants. The proprietary VIDAA system has a similar interface to other televisions (e.g., with Google TV on board). It works quickly and efficiently. It does not freeze or contain errors. Only the built-in file player sometimes struggled with performance. However, it is worth looking at the app tests, as not all of them were available at the time of writing the review. The television's features are quite extensive, and nearly everything we tested was successfully implemented. When used during the day, the high brightness of the panel is commendable, as it can cope even in very sunlit living rooms. When watching in cinema conditions, we can expect good blacks thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) relatively well; a certain downside is the lack of a function to reduce posterisation (i.e., the distinct tonal transitions). This looks much better in 4K HDR films because we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel with a smoothing system. When connected to a console, gaming on the television is very good due to low input lag. Motion blur is moderate, which means that it is very rare to notice slight "trails" during dynamic movements on a dark background. The lack of an HGiG mode reduces the visual quality of games in HDR format, while the absence of local dimming in VRR mode makes this latter function useless. Overall, the picture quality can be described as good and adequate for its price. There are no obvious flaws or unexpected advantages here, but there is a large size.

The Sony Bravia 7 II is a TV that shows RGB Mini-LED doesn't have to be reserved just for the wealthiest customers. Although in some areas it's clearly positioned below the Bravia 9 II, in everyday use it doesn't feel like a severely stripped-down model. What really makes the difference is the combination of very good black levels, high brightness and Sony's excellent algorithms. As a result the picture is striking, yet it stays very true to how a film should look. HDR performs particularly well, with the Bravia able to show a lot of light without losing detail. The True RGB backlight itself also has its advantages. It gives the TV a wide colour gamut and improves viewing angles, which for a VA panel are really good. That doesn't mean, however, that RGB Mini-LED suddenly solves all the limitations of LCD TVs. We can still see haloing around small bright elements, and the backlight's colour capabilities are not used to their full extent in every scene. Nonetheless, Sony controls all this very well, and the way the picture is managed is one of the Bravia 7 II's greatest strengths.

Image processing also remains a considerable advantage over many competitors. Upscaling, smoothing weaker tonal transitions and HDR mapping are among this model's strengths. Add Google TV, a good feature set, very low input lag and a practically complete set of features for gamers. However, there are things in a TV of this class that are hard to understand. The most notable gripe is the presence of only two HDMI 2.1 ports, one of which is also eARC. Sony also sticks with 120 Hz, while the competition increasingly offers 144, 165 or 180 Hz. Ultimately the Bravia 7 II defends itself primarily as a very complete TV. It doesn't try to win on a spec sheet and in a few areas the competition will offer more. Sony makes up for that where the specifications don't tell the whole story, with image processing, very good HDR tuning, backlight control and the overall picture quality in films. That's exactly what makes the Bravia 7 II one of the more interesting Mini-LEDs of 2026, especially for people looking for a bright, all-purpose TV for films, television, sport and gaming, but who don't necessarily want to go for OLED.

The television is equipped with a VA panel, which has a high contrast even without the support of local dimming technology. Through additional support from Mini-LED technology, the television is able to offer really good black levels, both in muted, dark scenes and in mixed ones where black is interwoven with bright elements. It is safe to say that even in the most challenging test sequences, it achieved a result above 10,000:1. With the room fully darkened, sometimes the effect of zone dimming can be seen, in the form of a slight halo effect around text or brightening areas when a bright element moves quickly across the screen. However, this is a normal occurrence that is not bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to dim the image, particularly small light sources in dark scenes.

The Sony Bravia 7 II, in the 65-inch variant we tested, uses a VA panel and an RGB Mini-LED backlight divided into 432 local dimming zones. That already provides a solid foundation for achieving very good black levels, although one thing is worth noting. There are fewer zones here than in last year’s Bravia 7, which had 512 in the same size. Has this affected contrast? Interestingly, no. The Bravia 7 II handles blacks even better than its predecessor and clearly shows how much depends on the algorithms themselves. Sony controls the backlight very well and in many scenes can achieve truly deep blacks, while at the same time not losing detail in the dark areas of the image. There are no instances where the TV tries to force perfect black at all costs, cutting out some details in the process.

The smaller number of zones only becomes noticeable in the most demanding scenes. A starry sky, text on a black background or many small bright elements displayed at once can already cause a halo effect. What’s interesting, however, is how that halo looks. Thanks to the RGB backlight, the glow can take on the colour of the displayed object. So if there is a small red object on a black background, the glow around it will also have a red tint. It does not disappear completely, but as a result it contrasts less with the object itself and the image looks more consistent than on conventional Mini-LEDs that use white backlights.

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires broader context. As can be observed, the results are highly varied, depending on the type of scene and the intensity of the bright effects the television is meant to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, which translates to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation deteriorates in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at a level of 700 nits, allowing for enjoyment of high-quality content. However, problems arise in very dark scenes, where small light sources play a central role. The television does not fully utilise its capabilities here to avoid degrading the black level in adjacent areas. As a result, there is no spectacular "WOW" effect, and such frames often do not seem as if they are being produced in HDR technology.

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode, Professional, we measured around 2,000 nits of peak brightness, so the panel’s capabilities are truly significant. Of course, with Mini-LEDs a test pattern result is only part of the story, because a lot still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform very well. Depending on the scene, the brightness we measured in films ranged from roughly 1,100 to as much as 1,700 nits. That’s already a level at which HDR has proper punch and bright highlights can be genuinely impressive. It isn’t perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly favours maintaining good blacks, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV does not always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is precisely where True RGB technology was meant to bring one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured about 98% DCI-P3 coverage and 88% BT.2020, so the potential to show strongly saturated colours is really large. In RGB TVs, however, the situation is a bit more complex. When we repeated the same measurements with a film background applied, palette coverage fell to around 92% DCI-P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain high saturation. The biggest differences are visible in shades of blue, where samples begin to deviate more noticeably from reference values and coverage is weaker than for the other primary colours. True RGB therefore offers genuinely greater potential here, but, as with brightness, much depends on what is happening on screen.

The best factory mode we measured was 'Filmmaker'. Despite this, its characteristics left a wide scope for comment. Let us take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we will pay attention to the orange line running through the middle of the chart, starting at point 2.4. This is the reference value of the REC.709 standard. Now, let us look at the measured value, which is marked by a white, connected multi-point. Such a significant drop in gamma to a value of 2.0 indicates a considerable decrease in contrast, resulting in an image lacking proper depth, and one could observe the so-called 'milk' effect. The next thing we tested was the white balance. Though unassuming, if poorly configured, it can alter the entire character of the image. At the beginning, the chart was progressing quite well, but as we went further, it began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustment, we were able to significantly improve the display's performance in SDR materials, as evidenced by low deltaE errors and very well-rendered gamma and white balance.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available settings. However, it is not perfect. In SDR the white balance drifts slightly towards magenta, making some scenes look a little warmer and less neutral than they should. A bigger problem is the gamma, which sits closer to 2.5 than to 2.4. This makes the image a bit too dark in places, particularly in the midtones. In HDR the situation is better. As brightness increases a little too much red appears, but this is not an issue that is highly noticeable during viewing. Overall the Professional mode is a good starting point, although you can get a bit more out of it after calibration.

In SDR mode, after calibration, the television Hisense 100U7KQ looks excellent. There is nothing to fault in terms of colour reproduction - both pastel and strongly saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully rendered.

In HDR mode, however, there is a noticeable boost in bright tones. The television attempts to beautify the picture, which can lead to an artificial brightening. This phenomenon becomes even more evident in real scenes, where bright parts of the image may be excessively enhanced. Although the colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which can affect their naturalness.

This approach by the manufacturer to displaying images in HDR mode may not appeal to everyone, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, such an emphasis on bright tones can be an attractive solution, adding extra sparkle and impact to the scenes.

After calibration the Bravia 7 II can look decidedly better. Above all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, which after correction runs very close to the reference value. And in fact, for most users these changes will have the greatest impact on the picture. There is, however, a limitation when it comes to the colours themselves. In the Bravia 7 II Sony does not provide access to a classic CMS that would allow us to correct individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV misrepresents a particular colour, we are not always able to do anything about it. In our measurements this is most visible in certain reds and blues, where errors can still be quite large. This does not, however, undermine the point of calibration itself. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference compared with the factory settings is noticeable.

The tonal transitions on the tested television can be described in one word: perfect. Throughout the test sequence, where we played very dark gradients from the most difficult scenes known to us, there was no sign of any choppiness or separating layers. These impressive results testify to the high quality of the panel and the advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, the dark shades can significantly stand out, which is discussed in detail in a dedicated paragraph. It is also worth noting that such a problem can be observed with lower quality materials, but this is not the fault of the television, rather the inferior quality of the source itself.

Colour gradation on the Bravia 7 II is very good and there is little to criticise. Transitions between individual shades are smooth, both in bright and darker scenes. You can notice minor imperfections, but they are subtle enough that during normal viewing they hardly attract attention. It looks a little worse with the same material when played back using Dolby Vision. In that mode the TV has more difficulty maintaining equally smooth transitions, particularly in darker tones. Banding and unevenness then become somewhat easier to spot, so Dolby Vision fares worse in this respect than standard HDR10.

Although the television is equipped with a feature for reducing posterisation called "Smooth Gradation," we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still exhibited choppy, distinct tonal transitions, which did not look particularly favourable. While this is due to the material itself rather than the television, it would be good if there were a feature to mask these problems, similar to those found in displays from competing brands.

The image scaling, which is crucial when playing lower resolution content, is rated as average. Details are not overly blurred, and the image is not "smudged"; however, there is visible jaggedness on the edges of objects, such as branches, and a halo effect around figures and text. Although the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of the bigger reasons to choose Sony over the competition. The manufacturer has been handling digital image processing well for years, and it shows here too. First and foremost, the 'Smooth Gradation' function works very well and can smooth out weak tonal transitions in lower-quality material. The safest setting is Low, but we would comfortably recommend Medium as well. The effect is stronger then, yet the TV still treats details very gently. Some fine details may be slightly smoothed, but Sony does this much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution material is well upscaled to 4K, the image looks clean and retains a lot of detail. Of course the TV will not magically turn native HD material into true 4K, but what can be extracted from such a source is handled really well by the Bravia 7 II.

The television correctly accepts a 4K signal up to 144 Hz, allowing for very smooth images to be displayed in high resolution. When the resolution is limited to Full HD, the television is capable of handling even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

First of all, the Full HD resolution on a large television screen may seem insufficient, which affects image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, significant overdrive occurs, causing noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing function in the television, which operates up to 120 Hz. This is especially useful when watching sports and films, where smooth motion is crucial. The television provides stable operation of this function, minimising the amount of generated artifacts. Motion smoothness can be adjusted using two sliders – one for film smoothness and the other for reducing smearing in sports content.

In summary, although the television Hisense U7KQ offers impressive capabilities in terms of image refresh rates, limitations related to the response time of the panel and appropriate resolution may impact the actual benefits of these features. Nevertheless, the motion smoothing function works very well, improving the experience of watching dynamic content.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you would expect from a TV of this class. With sport or games at 120 fps, the picture is suitably smooth, and for films Sony provides an extensive motion interpolation system. You can therefore adjust the interpolation level separately and decide whether you want to preserve a more cinematic character to the motion or obtain noticeably smoother movement. The issue of motion blur itself is a little worse. The VA panel used is not among the fastest, and you can notice a slight trail behind moving objects, particularly on darker backgrounds. It is not at a level that greatly bothers during normal viewing, but last year’s Bravia 7 fared better in this respect and had a noticeably faster panel.

The Hisense U7KQ television supports all the key features for gamers that users of Xbox or PlayStation consoles may expect. These features include, among others, support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work correctly, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the television disables the local dimming feature, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the television does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping – once in the television and once in the console. As a result, the quality of HDR games is lower, which may affect the overall gaming experience.

In summary, although the Hisense U7KQ offers many features for gamers, certain key aspects, such as the optimal functioning of VRR and support for HGIG, may not meet the expectations of more demanding users. Nonetheless, the television still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

Bravia 7 II has basically everything you’d expect today from a good console TV. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to a low-latency mode. It also has properly working HGiG, which means that after configuring HDR on the console the TV won’t try to brighten the image further on its own. You just need to remember to turn off tone mapping in the TV’s menu. Dolby Vision in game mode is also a plus, especially useful for Xbox owners. Sony adds its own Game Menu. From it you can quickly check key signal information, verify VRR operation or change gaming-related settings without digging through the whole TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest reservation is not really about the functions themselves, but about the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver to the TV via HDMI, in practice you’re left with only one full HDMI 2.1 for a console or PC. With a single console that’s no problem, but with a PS5, an Xbox and an audio setup it starts to get tight. And this is hard to excuse for Sony. In cheaper TVs two HDMI 2.1 ports can still be acceptable, but in a model of this class, especially in 2026, we would expect a full set of four such ports.

The television Hisense U7KQ is characterised by very low input lag in all picture modes, which is important for gamers requiring quick screen response. Regardless of the type of signal – whether it's 4K, Full HD, 60 Hz or 120 Hz – the delays remain below 20 ms. Such a result is excellent and ensures that even the most demanding gamers will not experience any lags during gameplay. As a result, this television deserves the highest rating in terms of gaming performance.

Input lag on the Bravia 7 II is excellent. With a 60 Hz signal we measured about 13–14 ms, while at 120 Hz the delay drops to just 8–9 ms. Those values are low enough that the response to controls is practically instantaneous and even more demanding gamers should have no reason to complain. Dolby Vision also deserves praise. A few years ago Sony TVs had some issues with that format in games, and enabling it could mean higher input lag. On the Bravia 7 II this issue has effectively disappeared. In Dolby Vision we measured 14 ms at 60 Hz and 8 ms at 120 Hz, practically exactly the same as in standard HDR.

The Hisense U7KQ television works excellently with a PC, thanks to several key features. Firstly, it supports chroma 4:4:4, which is essential for displaying text and images in the highest quality without losing detail. As a result, images and text are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ boasts very low input lag in PC mode, meaning minimal delays between actions performed on the computer and the image displayed. This is crucial for gamers who need quick screen response to gain an advantage in fast-paced games. Low input lag ensures that every action is instantly reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel layout instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

The Bravia 7 II also works very well as a large computer monitor. The TV correctly handles chroma 4:4:4, and thanks to the classic RGB subpixel layout fonts are very legible and do not have the characteristic coloured fringing. So for everyday work with the desktop, browser or documents it performs very well.

PC gamers also get most of the features familiar from consoles, including VRR and low input lag. The only thing to complain about is the maximum refresh rate of 120 Hz. A few years ago that would have been an excellent result, but today some rivals already offer 4K at 144, 165 or even 180 Hz, and in Full HD they can exceed 300 Hz. For most people 120 Hz is still more than enough, but owners of powerful PCs might expect a bit more here.

The screen features a VA matrix, which unfortunately has its limitations regarding viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings that improve this aspect, meaning that the image quality significantly decreases when viewed from an angle.

With a minimal deviation from the central axis, it becomes apparent that the image contrast starts to deteriorate. Details in the dark parts of the image become excessively pronounced, and colour saturation decreases. These effects are typical for VA matrices and in practice, this means that the best viewing experience can only be achieved when sitting directly in front of the screen.

For users who plan to watch television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may impact overall satisfaction with use, especially when watching films or programmes with a larger group.

The viewing angles on the Bravia 7 II are really good, thanks in large part to the RGB Mini-LED backlight. Unlike conventional TVs with VA panels and white or blue backlighting, when viewed off-axis the image here does not lose brightness and colour saturation so quickly. It's a noticeable improvement, because viewing angles are usually one of the bigger compromises of VA panels. Of course it still doesn't reach the level of the best IPS panels, let alone OLEDs, but the difference compared with a typical Mini-LED with a VA panel is clear. Even sitting slightly to the side, the picture still looks good and the colours don't immediately become washed out.

Hisense U7KQ does not have the best anti-reflective properties, as its panel is equipped with a satin finish that is not as effective in reducing glare as the matte coatings used in some other televisions, nor does it maintain as deep a black as glossy panels. It is somewhere between these two effects. Light reflections may be visible, particularly in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains well visible even in sunny rooms. This makes the television perform quite well in challenging lighting conditions, where other models might struggle to provide adequate image quality.

The Bravia 7 II is also very well suited to a bright living room. This is largely down to its high brightness, which reaches around 1,250 nits in SDR. The TV therefore has enough power to keep the picture clear and vivid even when a lot of light enters the room. However, compared with the higher-end Bravia 9 II there is one notable difference. The Bravia 7 II does not have a fully matte screen, but a coating with a more satin finish. It still copes with reflections quite well, but glare from windows or lamps is more noticeable. On the other hand, blacks hold up well during the day and do not become noticeably grey under ambient light. Overall it is still a very good TV for bright rooms, although in terms of reducing direct reflections the Bravia 9 II has the edge.

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it does not offer as much expansion and the number of applications as the popular Android TV, it has its advantages. The VIDAA system operates quickly and stably, meaning that users do not have to worry about glitches or long loading times for applications.

Nevertheless, VIDAA does have certain limitations. There are quite a few applications available, but unfortunately, there is a lack of music apps such as Spotify or Tidal. Nevertheless, VIDAA supports most standard features that may be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programmes to USB and schedule recordings. However, it lacks more specific features like teletext or "Audio Only" mode, which allows users to listen to audio with the screen turned off.

In summary, the VIDAA system, although less well-known and having certain limitations compared to Android TV, offers stable and fast performance and supports most features that users may need. It is a solid solution for those looking for a simple and effective operating system in their television.

Classic features

Sony in the Bravia 7 II still approaches the TV a little more "old school" than some of the competition, and here that’s a plus. It’s not just a screen for streaming apps, because the manufacturer has kept many traditional functions that a lot of people still use every day. You can record programmes to USB, schedule recordings and use the TV with Bluetooth headphones without having to switch off its built-in speakers. The whole gives the impression of a well-finished set for everyday TV viewing rather than merely a "monitor with apps". The control layout is also worth praising. Two remotes are included. One is more modern and simplified, the other is a classic design with more buttons. This way everyone can choose the control method they find more comfortable. The main remote works via radio, so you don’t need to point it directly at the TV, and the backlit buttons are particularly handy in the evening.

Google TV

Google TV handles the Smart features, and here the Bravia 7 II performs as you would expect from a TV of this class. The system runs quickly, menus respond smoothly and you don’t get the impression that the set needs a moment for every simple task. The biggest advantage remains the vast selection of apps, meaning practically everything we use on a TV today is immediately at hand. Google TV also works well when the TV is part of a larger ecosystem. You can cast video from your phone or computer, use AirPlay and Miracast, and perform voice searches in your native language. In practice the Bravia 7 II therefore offers a lot of freedom, and it’s unlikely you’ll come across a situation where a basic Smart TV feature is missing.

The built-in media player in the Hisense U7KQ television performs well with most popular video formats; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting some limitations regarding support for less popular codecs, such as AV1 and H266. Although these codecs are not yet widely used, their lack of support could pose a problem in the future as they become more common. However, for the time being, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in certain resolutions may not load properly. This can be problematic for individuals who wish to browse their photographs directly from a USB drive. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player of the Hisense U7KQ handles most standard video formats well, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with support for less popular codecs are currently minimal but may become more significant in the future.

The built-in media player in the Bravia 7 II performs well and has no major problems with most common content. The TV handles the most frequently encountered video files and codecs, so when using a hard drive or USB stick in a typical way you are unlikely to face significant limitations. What is mainly lacking is broader support for subtitle formats and image files. For photos the TV opens JPEG and HEIC, but it cannot cope with, for example, PNG, WebP or TIFF. We would not consider this a serious drawback, however, because many of the missing formats are fairly niche. And if the built-in player proves insufficient, Google TV simply allows you to install an external app and largely work around those limitations.

The Hisense U7KQ television offers satisfactory sound quality that is adequate for most everyday applications. The sound system of this model is characterised by good volume and clarity, making dialogues and sound effects clear. However, the television may not provide the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB, as well as support for Dolby Atmos and DTS.

Sony has made significant changes to the sound system of the new Bravia 7 II, and you certainly can't say the TV lacks bass. There's plenty of it, and the whole setup can also play very loudly. In our measurements it reached around 94 dBC. That said, we find the low end is at times almost excessive. The bass can mask other parts of the frequency range, causing dialogue and some sounds to lose a little clarity. Overall it sounds powerful and impressive, but it could do with slightly more balanced tuning. One plus is its support for audio formats. Sony supports both Dolby Atmos and DTS, so in that respect the Bravia 7 II doesn't impose major limitations.

Hisense U7KQ vs Sony BRAVIA 7 II

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Colours

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

Sound connection options

Supported audio formats (external HDMI eARC audio):

Senior accessibility

Classic features

Google TV

Apps

Playing files from USB

Sound

Sound Quality Test

Acoustic Measurements