Hisense U7KQ vs LG OLED G4

Direct compare

G45 / G42

Info

Available screen sizes: 100”

Available screen sizes: 55”65”77”83”97”

Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2023

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Panel type: WRGB OLED

Resolution: 3840x2160

System: WebOS

Model year: 2024

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Overall rating

7.6

8.6

  • Movies and series in UHD quality

    7.5

    8.5

  • Classic TV, YouTube

    7.3

    9.1

  • Sports broadcasts (TV and apps)

    6.6

    9.0

  • Gaming on console

    8.2

    9.5

  • TV as a computer monitor

    8.0

    8.6

  • Watching in bright light

    7.8

    6.0

  • Utility functions

    8.2

    9.5

  • Apps

    8.6

    9.7

  • Sound quality

    6.9

    8.6

Advantages

  • Very good black

  • High brightness of the matrix

  • Stable and fast-operating system

  • Very good price-to-quality ratio in the 100" variant

  • Phenomenal alignment of the image with the director’s intent

  • Reference colour reproduction after calibration

  • Very high brightness in HDR materials

  • Outstanding cooperation with consoles and computers

  • The panel effectively suppresses light reflections

  • Perfect viewing angles

Disadvantages

No like
  • Missing music applications (Spotify, Tidal)

  • Poor HDR effect in dark scenes with small light sources

  • Average viewing angles

  • Visible tonal transitions

  • The sound of the built-in audio system - it could be better in this class of television

Our verdict

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller diagonal variants. The proprietary VIDAA system has a similar interface to other televisions (e.g., with Google TV on board). It works quickly and efficiently. It does not freeze or contain errors. Only the built-in file player sometimes struggled with performance. However, it is worth looking at the app tests, as not all of them were available at the time of writing the review. The television's features are quite extensive, and nearly everything we tested was successfully implemented. When used during the day, the high brightness of the panel is commendable, as it can cope even in very sunlit living rooms. When watching in cinema conditions, we can expect good blacks thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) relatively well; a certain downside is the lack of a function to reduce posterisation (i.e., the distinct tonal transitions). This looks much better in 4K HDR films because we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel with a smoothing system. When connected to a console, gaming on the television is very good due to low input lag. Motion blur is moderate, which means that it is very rare to notice slight "trails" during dynamic movements on a dark background. The lack of an HGiG mode reduces the visual quality of games in HDR format, while the absence of local dimming in VRR mode makes this latter function useless. Overall, the picture quality can be described as good and adequate for its price. There are no obvious flaws or unexpected advantages here, but there is a large size.

LG G4 is a strong contender for being the best television of 2024. With the combination of OLED black and MLA technology, we obtain an incredibly dynamic and vivid image, which will certainly captivate us completely. LG G4 is also proof that televisions equipped with an OLED panel supported by MLA technology are indeed suitable for viewing in a sunny room. The operating system, while not as open as the competition, offers many possibilities. Its greatest advantage is the well-known remote control with a pointer, which makes controlling the unit (in our opinion) one of the most convenient on the market. The factory colour reproduction, although not at a high level, after the calibration process, can be referred to as a reference screen, delivering a truly cinematic image. It is no coincidence that post-production studios choose televisions from this manufacturer. They alone offer such deep intervention possibilities in the image, thanks to 3D LUT calibration. It seems that the biggest (and perhaps only) disadvantage of this television is tonal transitions, which, although far from ideal, cannot be said to take away the pleasure of viewing. The remedy is provided by the manufacturer itself, and enabling the "Smooth Gradation" function will eliminate the vast majority of the stuttering. LG G4 also performs very well when watching various sports or other dynamic scenes. The motion smoother is extremely advanced and allows for tailoring the smoothing to one's needs. Thanks to HDMI 2.1 ports with their full functionality and the manufacturer's attention to detail, the tested television will find its place in the homes of many avid gamers. Every essential feature works flawlessly, and the low input lag in every mode is very pleasing. In summary, LG G4 is an extremely versatile television, allowing for entertainment in excellent quality both at night and during the day.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

Where to buy

No links

No links

Contrast and black detail

8/10

10/10

Local dimming function: Yes, number of zones: 1620 (30 x 54)

Contrast:

Review Hisense U7KQ Contrast and black detail

Result

124,650:1

Review Hisense U7KQ Contrast and black detail

Result

56,350:1

Review Hisense U7KQ Contrast and black detail

Result

24,550:1

Review Hisense U7KQ Contrast and black detail

Result

15,600:1

Review Hisense U7KQ Contrast and black detail

Result

12,600:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Halo effect and black detail visibility:

The television is equipped with a VA panel, which has a high contrast even without the support of local dimming technology. Through additional support from Mini-LED technology, the television is able to offer really good black levels, both in muted, dark scenes and in mixed ones where black is interwoven with bright elements. It is safe to say that even in the most challenging test sequences, it achieved a result above 10,000:1. With the room fully darkened, sometimes the effect of zone dimming can be seen, in the form of a slight halo effect around text or brightening areas when a bright element moves quickly across the screen. However, this is a normal occurrence that is not bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to dim the image, particularly small light sources in dark scenes.

LG G4, thanks to its OLED panels produced for over 10 years, delivers perfect results in contrast, black levels, and detail reproduction in the darkest scenes. It is worth noting that the panel itself is equipped with MLA (Micro Lens Array) technology, which LG showcased just a year ago during the launch of its predecessor. The use of organic matrix allows not only for achieving pitch-black levels but also for an extraordinary immersion and three-dimensional effect of the image, which is hard to find even in the best Mini LED televisions. Such image quality is closely correlated with OLED matrix technology, as each pixel is controlled by an electric impulse rather than by blocking filters on the panel. Therefore, if we want to achieve true black, the pixel is not turned on at all. This is clearly visible in test images, where the spotlight provides high brightness while being perfectly separated from each other. The situation does not change in the demanding scene from "Sicario 2," where no imperfections are visible in the form of dimming zone issues that we may encounter in LCD televisions.

HDR effect quality

6.1/10

7.8/10

Supported formats
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
HDR10, Dolby Vision, HLG
Color gamut coverage
DCI P3: 96.0%, Bt.2020: 76.0%
DCI P3: 98.3%, Bt.2020: 74.7%

Luminance measurements in HDR:

Review Hisense U7KQ Brightness measurement

Result

985 nit

Review Hisense U7KQ Brightness measurement

Result

343 nit

Review Hisense U7KQ Brightness measurement

Result

737 nit

Review Hisense U7KQ Brightness measurement

Result

298 nit

Review Hisense U7KQ Brightness measurement

Result

1170 nit

Review LG OLED G4 Brightness measurement

Result

1474 nit

Review LG OLED G4 Brightness measurement

Result

1467 nit

Review LG OLED G4 Brightness measurement

Result

1403 nit

Review LG OLED G4 Brightness measurement

Result

1441 nit

Review LG OLED G4 Brightness measurement

Result

850 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: Dolby Vision

Dynamic: Dolby Vision

HDR luminance chart:

LG OLED G4

Hisense U7KQ

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires broader context. As can be observed, the results are highly varied, depending on the type of scene and the intensity of the bright effects the television is meant to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, which translates to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation deteriorates in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at a level of 700 nits, allowing for enjoyment of high-quality content. However, problems arise in very dark scenes, where small light sources play a central role. The television does not fully utilise its capabilities here to avoid degrading the black level in adjacent areas. As a result, there is no spectacular "WOW" effect, and such frames often do not seem as if they are being produced in HDR technology.

LG G4 guarantees an incredibly vivid HDR effect, placing the television among the very best. The equipment of the highest model in the producer's 2024 portfolio with the second generation of micro-lens technology (MLA) has achieved a maximum brightness level of 1474 nits in real scenes. The only area where the product from the Korean manufacturer may lag behind LCD televisions with Mini LED backlighting is during the full-screen scenes featuring a lot of white. If we disregard the latter type of scene, the average result would be even higher. It is also worth mentioning scenes with very fine details, where each one shines at full intensity, which is not as evident in non-OLED televisions. The combination of such brightness and wide coverage of the DCI-P3 palette makes HDR materials more engaging than ever before.

Factory color reproduction

5.5/10

8.4/10

Factory Mode

After calibration

Factory Mode

After calibration

The best factory mode we measured was 'Filmmaker'. Despite this, its characteristics left a wide scope for comment. Let us take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we will pay attention to the orange line running through the middle of the chart, starting at point 2.4. This is the reference value of the REC.709 standard. Now, let us look at the measured value, which is marked by a white, connected multi-point. Such a significant drop in gamma to a value of 2.0 indicates a considerable decrease in contrast, resulting in an image lacking proper depth, and one could observe the so-called 'milk' effect. The next thing we tested was the white balance. Though unassuming, if poorly configured, it can alter the entire character of the image. At the beginning, the chart was progressing quite well, but as we went further, it began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustment, we were able to significantly improve the display's performance in SDR materials, as evidenced by low deltaE errors and very well-rendered gamma and white balance.

The best factory mode in terms of colour reproduction was "Filmmaker". This was the one we used during our tests. Let's check how its characteristics looked before the calibration process. Looking closely at the white balance first, we can notice a significant dominance of red and green. As a result, the image had a warm yellowish hue. Such characteristics are typically observed in "Cinema", "Filmmaker" or similarly named modes. The effect of this colour balance was clearly visible in both SDR and HDR content, which after switching from "Standard" mode appeared distinctly yellow. Now, let's move on to two graphs that are responsible for the brightness characteristics and consequently the contrast of the image. The first one (Gamma), representing materials with a standard colour palette, performed decently. For most of the time, midtones and bright whites were reproduced very accurately; however, it noticeably lost the darkest details, which merged into a black blob. Conversely, HDR materials, represented by the EOTF curve graph, exhibited a significant drop in contrast due to a strong boost in brightness. The colours themselves also posed a problem, as can be seen on the "ColorChecker" graph, since they were noticeably under-saturated.

Color reproduction after calibration

7.8/10

9.5/10

In SDR mode, after calibration, the television Hisense 100U7KQ looks excellent. There is nothing to fault in terms of colour reproduction - both pastel and strongly saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully rendered.

In HDR mode, however, there is a noticeable boost in bright tones. The television attempts to beautify the picture, which can lead to an artificial brightening. This phenomenon becomes even more evident in real scenes, where bright parts of the image may be excessively enhanced. Although the colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which can affect their naturalness.

This approach by the manufacturer to displaying images in HDR mode may not appeal to everyone, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, such an emphasis on bright tones can be an attractive solution, adding extra sparkle and impact to the scenes.

The manufacturer has implemented extensive support for the calibration process in its LG televisions for many years. We therefore used 2- and 20-point greyscale adjustments, as well as an advanced CMS (Colour Management System), and got to work. As you can see, thanks to the procedure carried out, each parameter has significantly improved. The use of tools allowed for the achievement of extremely beneficial effects, which include: studio colour reproduction, recovery of details in dark areas of the image, appropriate brightness characteristics, and suitable colour saturation. This brings us as close as possible to the reference image, which is what the film director saw on the preview monitor. It is worth noting that the LG G4 televisions alone allow for even deeper intervention in image quality thanks to the ability to calibrate with 3D LUTs. However, this is a solution recommended only for post-production or graphic studios.

Smoothness of tonal transitions

10/10

6.2/10

The tonal transitions on the tested television can be described in one word: perfect. Throughout the test sequence, where we played very dark gradients from the most difficult scenes known to us, there was no sign of any choppiness or separating layers. These impressive results testify to the high quality of the panel and the advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, the dark shades can significantly stand out, which is discussed in detail in a dedicated paragraph. It is also worth noting that such a problem can be observed with lower quality materials, but this is not the fault of the television, rather the inferior quality of the source itself.

The tonal transitions presented on LG G4 are not among the best. Each scene played from a BluRay disc with 10-bit HDR exhibited clear inconsistencies in colour transitions. This is particularly noticeable in the case of the film "The Green Knight", where issues related to posterisation were especially evident. This effect could also be observed in films of moderate and high brightness, such as "The Martian" and "Kingsman", which is rarely seen in televisions (especially of this class), which surprised us. Such results suggest that in scenes of low luminance with a large amount of black, this issue will be bothersome, even for a layperson.

Image scaling and smoothness of tonal transitions

6/10

8.2/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

Image without overscan on the SD signal

Although the television is equipped with a feature for reducing posterisation called "Smooth Gradation," we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still exhibited choppy, distinct tonal transitions, which did not look particularly favourable. While this is due to the material itself rather than the television, it would be good if there were a feature to mask these problems, similar to those found in displays from competing brands.

The image scaling, which is crucial when playing lower resolution content, is rated as average. Details are not overly blurred, and the image is not "smudged"; however, there is visible jaggedness on the edges of objects, such as branches, and a halo effect around figures and text. Although the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

The tested television did not perform particularly well with materials rich in tonal transitions, as a result of which we could observe a strong posterisation effect. However, there is a partial remedy for this issue. The manufacturer has equipped the LG G4 with a smoothing system called "Gentle Gradation," which we can apply at three levels: Low, Medium, and High. Each of these options guarantees quite a high effectiveness of smoothing on light colours, although it is low on darker ones. We recommend primarily using the first one, as the other two interfere with the director's intentions by removing film grain.

When watching lower-quality materials, the efficiency of the television during upscaling is extremely important. The image from the tested television is sharp and clear. However, one should pay attention to the jagged edges of fine details and minor issues around characters, such as the creation of halo effects, which occurs due to the sharpening imposed by LG G4 even when the lowest value on the slider, that is 0, is set. It is worth noting that this represents a certain change compared to the LG G3, which did not impose such strong image sharpening, even when the appropriate slider was set to position 0.

Blur and motion smoothness

7/10

8.5/10

Maximum refresh rate of the panel
240Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Nie
Yes, 60Hz (image flickers)
BFI function 120Hz
Nie
Nie
Brightness drop with BFI
-%
50%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Image flickers in this mode

The television correctly accepts a 4K signal up to 144 Hz, allowing for very smooth images to be displayed in high resolution. When the resolution is limited to Full HD, the television is capable of handling even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

First of all, the Full HD resolution on a large television screen may seem insufficient, which affects image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, significant overdrive occurs, causing noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing function in the television, which operates up to 120 Hz. This is especially useful when watching sports and films, where smooth motion is crucial. The television provides stable operation of this function, minimising the amount of generated artifacts. Motion smoothness can be adjusted using two sliders – one for film smoothness and the other for reducing smearing in sports content.

In summary, although the television Hisense U7KQ offers impressive capabilities in terms of image refresh rates, limitations related to the response time of the panel and appropriate resolution may impact the actual benefits of these features. Nevertheless, the motion smoothing function works very well, improving the experience of watching dynamic content.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible when the LG G4 is connected to a very powerful PC. Otherwise, we will operate at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with high motion dynamics. For those requiring high image fluidity, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". This has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range from 0 to 10, with each level affecting the degree of smoothness, allowing everyone to find their golden mean.

The LG OLED G4 panel features an average response time of 0.78 ms (as directly derived from our measurements), enabling an incredibly clear image, unattainable by LCD televisions, which can have response times of several milliseconds. This is perfectly illustrated by the images from the "UFO Test", which show no trailing blur behind the object. Moreover, the LG OLED G4 test revealed that the television offers the ability to precisely adjust the motion smoothing function, allowing users to select the ideal level of image interpolation. We particularly appreciated this during fast-paced actions in video games, where the LG G4 performed exceptionally well, minimising any blurring. Thanks to OLED technology, this model eliminates so-called ghosting, ensuring that the image remains sharp even in the most dynamic sporting or cinematic scenes.

Console compatibility and gaming features

8.5/10

10/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    40 - 144Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    No
    Yes
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Hisense U7KQ television supports all the key features for gamers that users of Xbox or PlayStation consoles may expect. These features include, among others, support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work correctly, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the television disables the local dimming feature, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the television does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping – once in the television and once in the console. As a result, the quality of HDR games is lower, which may affect the overall gaming experience.

In summary, although the Hisense U7KQ offers many features for gamers, certain key aspects, such as the optimal functioning of VRR and support for HGIG, may not meet the expectations of more demanding users. Nonetheless, the television still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

The LG G4 television supports all the features that make up the HDMI 2.1 standard. During testing, each of them activated without the slightest problem, which allows us to consider the television as designed for gaming. Their functionality will surely be appreciated by both console users and those connecting the LG G4 to a computer. It is also worth mentioning the correct implementation of the HGIG (HDR Gaming Interest Group) mode, which ensures that games mastered to brightness levels exceeding the maximum luminance of the LG G4 will correctly map tones, and the game's visuals will remain true to the original.

A nice touch is the existence of a special GameBar, which we can call up at any moment to check game parameters, but most importantly, to change them quickly. More importantly, enabling VRR technology does not degrade contrast, which is very common in televisions that feature local dimming or Mini LED backlighting. Of course, this is thanks to the OLED panel itself, characterised by pixel self-emission. As a matter of editorial obligation, we will only mention a slight grey flicker, which is somewhat normal after enabling VRR.

In summary, the LG G4, like practically all OLED televisions, is an ideal product for all kinds of games and online competitions. With fully-fledged HDMI 2.1 connections with a full bandwidth of 48 Gbit, features such as VRR, ALLM, G-Sync, FreeSync, or gaming in HDR Dolby Vision will bring much joy.

Input lag

9.8/10

10/10

SDR

1080p60
16 ms
14 ms
1080p120
8 ms
5 ms
2160p60
16 ms
14 ms
2160p120
7 ms
5 ms

HDR

2160p60
16 ms
13 ms
2160p120
8 ms
5 ms
4320p60

Dolby Vision

2160p60 DV
16 ms
13 ms
2160p120 DV
8 ms
5 ms

The television Hisense U7KQ is characterised by very low input lag in all picture modes, which is important for gamers requiring quick screen response. Regardless of the type of signal – whether it's 4K, Full HD, 60 Hz or 120 Hz – the delays remain below 20 ms. Such a result is excellent and ensures that even the most demanding gamers will not experience any lags during gameplay. As a result, this television deserves the highest rating in terms of gaming performance.

The input lag of the LG G4 is at an incredibly low level in every scenario. Even the most passionate gamers will undoubtedly appreciate the very low input lag at demanding 4K 120 Hz settings with HDR, measuring just 5 ms. It is also worth noting that the lag at the same settings but with Dolby Vision HDR enabled remains unchanged, which is not as obvious in the competition. Therefore, it deserves the highest score and recommendation.

Compatibility with PC

8/10

8.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Good
Very Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
16ms
5ms
Matrix subpixel arrangement
BGR
RWBG
Max refresh rate
240Hz
144Hz
G-Sync
Yes
Yes

The Hisense U7KQ television works excellently with a PC, thanks to several key features. Firstly, it supports chroma 4:4:4, which is essential for displaying text and images in the highest quality without losing detail. As a result, images and text are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ boasts very low input lag in PC mode, meaning minimal delays between actions performed on the computer and the image displayed. This is crucial for gamers who need quick screen response to gain an advantage in fast-paced games. Low input lag ensures that every action is instantly reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel layout instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

LG G4 combined with a PC performs excellently, thanks to its very low latency of just 5 ms, which is practically an instantaneous response between the mouse, the eye, and the screen. A crucial aspect when working on a screen is the readability of text, which in the case of the tested television is very good.

The RWBG pixel layout does not significantly impact the display of fonts or letters, which is a significant advantage over Samsung's QD-OLED panels. Users of both Windows and macOS equipped computers will certainly be pleased with the performance on the tested television LG G4.

Viewing angles

4/10

9.7/10

Brightness drop at an angle of 45 degrees
71%
9%

The screen features a VA matrix, which unfortunately has its limitations regarding viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings that improve this aspect, meaning that the image quality significantly decreases when viewed from an angle.

With a minimal deviation from the central axis, it becomes apparent that the image contrast starts to deteriorate. Details in the dark parts of the image become excessively pronounced, and colour saturation decreases. These effects are typical for VA matrices and in practice, this means that the best viewing experience can only be achieved when sitting directly in front of the screen.

For users who plan to watch television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may impact overall satisfaction with use, especially when watching films or programmes with a larger group.

The undeniable advantage of OLED screens equipped with MLA technology is their efficiency when viewed from different angles. There are no noticeable changes to the eye, regardless of where we are viewing from. This type of screen maintains consistent brightness, saturation, and white tone, in contrast to LCD matrices or OLEDs without micro-lens array (MLA) technology. The only matrices that can rival them are those produced by Samsung Displays, using quantum dot technology, namely QD-OLED.

TV efficiency during daytime

7.8/10

6/10

Matrix coating
Matte
Glare
Reflection suppression
Average
Good
Black levels during daytime
Good
Average

Matrix brightness

Average luminance SDR

LG OLED G4: 482 cd/m2

Hisense U7KQ: 966 cd/m2

Hisense U7KQ does not have the best anti-reflective properties, as its panel is equipped with a satin finish that is not as effective in reducing glare as the matte coatings used in some other televisions, nor does it maintain as deep a black as glossy panels. It is somewhere between these two effects. Light reflections may be visible, particularly in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains well visible even in sunny rooms. This makes the television perform quite well in challenging lighting conditions, where other models might struggle to provide adequate image quality.

The glossy coating of the panel in LG G4, although it sounds like a negative, is in fact the opposite. Thanks to it, the LG G4 television maintains very high efficiency and effectively suppresses all reflections, "holding" them only at their source. It is also worth mentioning the quality of black during the day, which in the case of WRGB panels produced by LG Displays is outstanding. OLED MLA panels, despite a large number of advantages, are somewhat worse in this case, but still better in the context of competition from Samsung, whose QD-OLED panels grey out when triggered by light. The combination of brightness at around 500 nits and a glossy coating allows for daytime use of the television, unless the user has a living room with large glazing.

Details about the matrix

Backlight Type
PFS LED
Software version during testing
V0000.07.50T.N1222
03.10.85
Image processor

Subpixel Structure:

Panel uniformity:

Hisense U7KQ

LG OLED G4

TV features

8.2/10

9.5/10

  • System
    VIDAA
    WebOS
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
  • Recording to USB (terrestrial TV)
    Yes
    Yes
  • Recording programming
    Yes
    Yes
  • Picture in Picture (PiP)
    No
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • AirPlay
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    Yes
    Yes
  • Audio only mode
    No
    Yes
  • RF remote control (no need to aim at the screen)
    RF
    RF
  • Backlit remote control
    No
    No
  • Teletext
    No
    Yes

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it does not offer as much expansion and the number of applications as the popular Android TV, it has its advantages. The VIDAA system operates quickly and stably, meaning that users do not have to worry about glitches or long loading times for applications.

Nevertheless, VIDAA does have certain limitations. There are quite a few applications available, but unfortunately, there is a lack of music apps such as Spotify or Tidal. Nevertheless, VIDAA supports most standard features that may be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programmes to USB and schedule recordings. However, it lacks more specific features like teletext or "Audio Only" mode, which allows users to listen to audio with the screen turned off.

In summary, the VIDAA system, although less well-known and having certain limitations compared to Android TV, offers stable and fast performance and supports most features that users may need. It is a solid solution for those looking for a simple and effective operating system in their television.

LG uses the well-known proprietary WebOS system, which has been around for many years. The system itself offers practically all the most important applications, and those that are missing can be counted on one hand, such as CDA and KODI.

WebOS also boasts a highly regarded feature that allows users to perform operations using a cursor that appears when the remote is moved. The convenience provided by this function is invaluable when typing queries or passwords for portals. WebOS, like most systems, also supports functions such as screen mirroring, AirPlay, voice search in Polish, and the ability to connect headphones via Bluetooth. On a more practical note, WebOS allows us to use both headphones and the LG G4 television speaker simultaneously, which will certainly be a great convenience for those with hearing impairments. Among the more interesting features, particularly appreciated by sports fans, is the ability to set an alert for upcoming matches, ensuring that we never miss a broadcast. The home panel also deserves praise, allowing control of all smart devices connected to the home network. For example, the end of a washing cycle will be signalled by a notification in the top right corner.

In summary, the WebOS system, although less known and having certain limitations compared to Android TV, offers stable and fast performance and supports most functions that may be needed by users. It is a solid solution for those looking for a simple and effective operating system in their television.

Playing files from USB

8.1/10

8.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
No
WebP
No
No
TIFF
No
No
BMP
Yes
No
SVG
No
No

Maximum photo resolution:

4 Mpix
No
Yes
6 Mpix
No
Yes
8 Mpix
Yes
Yes
10 Mpix
No
Yes
12 Mpix
No
Yes
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
No
Yes

The built-in media player in the Hisense U7KQ television performs well with most popular video formats; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting some limitations regarding support for less popular codecs, such as AV1 and H266. Although these codecs are not yet widely used, their lack of support could pose a problem in the future as they become more common. However, for the time being, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in certain resolutions may not load properly. This can be problematic for individuals who wish to browse their photographs directly from a USB drive. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player of the Hisense U7KQ handles most standard video formats well, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with support for less popular codecs are currently minimal but may become more significant in the future.

The default media player on the LG G4 performs well with most image types, although the absence of a few equally popular ones is surprising. It successfully plays videos recorded in practically all the most popular formats, including Dolby Vision. The only codec that the G4 cannot play is H.266 VVC, although this is currently rather unused. However, attention should be paid to the supported image formats, of which there are only two: JPEG and PNG. Users of Apple devices may feel disappointed by the lack of support for the HEIC format, which is the default format for photos taken. A remedy for this is to use the built-in AirPlay feature. We will also mention the lack of support for TXT subtitles.

Apps

8.6/10

9.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi

Sound

6.9/10

8.6/10

  • Subjective sound quality:
    6.9/10
    8.6/10
  • Dolby Digital Plus 7.1:
    Yes
    Yes
  • Dolby True HD 7.1:
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC):
    Yes
    Yes
  • Dolby Atmos in Dolby True HD:
    Yes
    Yes
  • DTS:X in DTS-HD MA:
    Yes
    Yes
  • DTS-HD Master Audio:
    Yes
    Yes

The Hisense U7KQ television offers satisfactory sound quality that is adequate for most everyday applications. The sound system of this model is characterised by good volume and clarity, making dialogues and sound effects clear. However, the television may not provide the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB, as well as support for Dolby Atmos and DTS.

The assessment of sound quality remains always subjective. However, we must give LG G4 credit for maintaining a fairly good level of sound clarity. The biggest drawback of the built-in audio system in the television is the low bass range. However, this must be viewed from a different perspective — anyone choosing this television will likely have a home cinema system. In this case, broad support for audio codecs, including DTS-HD Master Audio and Dolby Atmos, will prove crucial.