Hisense U7KQ vs Hisense U7S Pro

Direct comparison

U7S PRO / U77S PRO

Info

Available screen sizes: 100”

Available screen sizes: 55”65”75”85”100”

Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2023

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2026

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Overall rating

7.5

7.7

  • Movies and series in UHD quality

    7.5

    7.3

  • Classic TV, YouTube

    7.3

    7.1

  • Sports broadcasts (TV and apps)

    6.6

    6.8

  • Gaming on console

    8.2

    8.3

  • TV as a computer monitor

    8.0

    8.4

  • Watching in bright light

    7.8

    8.1

  • Utility functions

    8.2

    9.4

  • Apps

    7.7

    7.7

  • Sound quality

    6.9

    7.8

Advantages

  • Very good black

  • High brightness of the matrix

  • Stable and fast-operating system

  • Very good price-to-quality ratio in the 100" variant

  • Very high brightness: Over 2200 nits in HDR

  • Good black levels and contrast: VA panel (65") + 960 Mini-LED zones

  • QLED: Wide colour gamut coverage

  • Excellent upscaling: Very good handling of low-quality signals

  • Ideal for a bright living room: High brightness + matte panel

  • Extensive format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X

  • Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar

  • Above-average sound: Built-in subwoofer + Devialet tuning

  • Remote: Solar panel, USB-C, backlight, numeric keypad

  • Recording programmes to USB

Disadvantages

No like
  • Missing music applications (Spotify, Tidal)

  • Poor HDR effect in dark scenes with small light sources

  • Average viewing angles

  • No support for the HGiG format (consoles)

  • App availability issues: Limited availability of certain apps on HomeOS / VIDAA

  • Poor image at an angle: Additionally, the matte panel loses its ability to suppress reflections

Our verdict

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller diagonal variants. The proprietary VIDAA system has a similar interface to other televisions (e.g., with Google TV on board). It works quickly and efficiently. It does not freeze or contain errors. Only the built-in file player sometimes struggled with performance. However, it is worth looking at the app tests, as not all of them were available at the time of writing the review. The television's features are quite extensive, and nearly everything we tested was successfully implemented. When used during the day, the high brightness of the panel is commendable, as it can cope even in very sunlit living rooms. When watching in cinema conditions, we can expect good blacks thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) relatively well; a certain downside is the lack of a function to reduce posterisation (i.e., the distinct tonal transitions). This looks much better in 4K HDR films because we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel with a smoothing system. When connected to a console, gaming on the television is very good due to low input lag. Motion blur is moderate, which means that it is very rare to notice slight "trails" during dynamic movements on a dark background. The lack of an HGiG mode reduces the visual quality of games in HDR format, while the absence of local dimming in VRR mode makes this latter function useless. Overall, the picture quality can be described as good and adequate for its price. There are no obvious flaws or unexpected advantages here, but there is a large size.

The Hisense U7S Pro is undoubtedly a successful model, but it is designed for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its powerful brightness (over 2200 nits in HDR) and matte panel, you can count on a comfortable picture during the day – without squinting and battling reflections. This excellent performance during the day is matched by its rich features. We get great upscaling of lower quality content (e.g., traditional television), a brilliant remote control, and sound refined by the company Devialet. Importantly, this bright screen has also squeezed the maximum functionality for gamers. Here we have as many as four HDMI 2.1 ports, VRR, ALLM, and refresh rates of up to 330 Hz! All these features make it a true monster for consoles or PCs, as long as we forgive it for lacking support for the HGiG format. However, while the TV shines (or "mattifies"? 😉) during the day, certain compromises emerge at night. Although the screen received a significant upgrade in terms of the number of Mini-LED dimming zones compared to last year's model, there is no noticeable improvement in black quality in the new generation. Generally, it is good, but sometimes it feels like the algorithms do not quite manage such a large number of dimming points. It is clear that – like every Mini-LED – the U7S Pro will lose to OLEDs during nighttime viewing. Overall, however, it is still a very versatile, well-equipped television for everyday use. So if you are looking for a television that will provide you with satisfactory picture quality at any time of day, and at the same time you don't want to pay as much as for top-end models, this model will be an excellent choice.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Good
Stand type
Legs
Central
Bezel color
Graphite
Graphite
Stand
Fixed
Height adjustment
Accessories
Stand
Stand

Contrast and black detail

8/10

7.5/10

Local dimming function: Yes, number of zones: 1620 (30 x 54)

Local dimming function: Yes, number of zones: 960 (24 x 40)

Contrast:

Review Hisense U7KQ Contrast and black detail

Result

124,650:1

Review Hisense U7KQ Contrast and black detail

Result

56,350:1

Review Hisense U7KQ Contrast and black detail

Result

24,550:1

Review Hisense U7KQ Contrast and black detail

Result

15,600:1

Review Hisense U7KQ Contrast and black detail

Result

12,600:1

Review Hisense U7S Pro Contrast and black detail

Result

346,350:1

Review Hisense U7S Pro Contrast and black detail

Result

13,500:1

Review Hisense U7S Pro Contrast and black detail

Result

19,050:1

Review Hisense U7S Pro Contrast and black detail

Result

9,950:1

Review Hisense U7S Pro Contrast and black detail

Result

6,450:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

The television is equipped with a VA panel, which has a high contrast even without the support of local dimming technology. Through additional support from Mini-LED technology, the television is able to offer really good black levels, both in muted, dark scenes and in mixed ones where black is interwoven with bright elements. It is safe to say that even in the most challenging test sequences, it achieved a result above 10,000:1. With the room fully darkened, sometimes the effect of zone dimming can be seen, in the form of a slight halo effect around text or brightening areas when a bright element moves quickly across the screen. However, this is a normal occurrence that is not bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to dim the image, particularly small light sources in dark scenes.

The U7S Pro in the 65" version we tested uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of this panel (that is, with high native contrast) and the large number of zones, blacks here are really very good. In dark scenes viewed with the room slightly lit, the effect can even resemble OLED TVs with organic panels, as our first test scene from the film Oblivion showed. Unfortunately, when the screen contains more small bright elements on a dark background, the local dimming algorithm begins to show its weaknesses. Contrast can then drop noticeably, and a halo effect, a characteristic glow (so-called blooming), becomes visible around bright objects. This is, however, a natural feature of Mini-LED TVs caused by the physical limitations of this technology — there will always be fewer dimming zones, even if there are many, than independent pixels in an OLED, so it is physically impossible to eliminate it completely. Interestingly, although the new U7S Pro model has almost twice as many local dimming zones as last year’s U7Q Pro, in practice it has not brought any significant improvement in this respect.

HDR effect quality

6.3/10

6.7/10

Supported formats
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 96.0%, Bt.2020: 76.0%
DCI P3: 96.4%, Bt.2020: 81.5%

Luminance measurements in HDR:

Review Hisense U7KQ Brightness measurement

Result

985 nit

Review Hisense U7KQ Brightness measurement

Result

343 nit

Review Hisense U7KQ Brightness measurement

Result

737 nit

Review Hisense U7KQ Brightness measurement

Result

298 nit

Review Hisense U7KQ Brightness measurement

Result

1170 nit

Review Hisense U7S Pro Brightness measurement

Result

1041 nit

Review Hisense U7S Pro Brightness measurement

Result

458 nit

Review Hisense U7S Pro Brightness measurement

Result

1104 nit

Review Hisense U7S Pro Brightness measurement

Result

528 nit

Review Hisense U7S Pro Brightness measurement

Result

897 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: Dolby Vision

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Hisense U7S Pro

Hisense U7KQ

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires broader context. As can be observed, the results are highly varied, depending on the type of scene and the intensity of the bright effects the television is meant to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, which translates to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation deteriorates in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at a level of 700 nits, allowing for enjoyment of high-quality content. However, problems arise in very dark scenes, where small light sources play a central role. The television does not fully utilise its capabilities here to avoid degrading the black level in adjacent areas. As a result, there is no spectacular "WOW" effect, and such frames often do not seem as if they are being produced in HDR technology.

Let's start with the fact that the U7S Pro is an impressively bright television. In calibrated mode our measurement equipment indicated a staggering 2,200 nits of peak brightness. This is an outstanding result, especially given that this model is positioned more as a mid-range set. However, as we know, peak brightness on test patterns is one thing and real film scenes another. Unfortunately, in actual video material the backlight output drops noticeably. Admittedly, in the most demanding moments the TV can still exceed 1,000 nits, which is still a great result and fits the mastering standards of most HDR films, but aggressively tuned local dimming algorithms turn out to be the real challenge. Because of them, small bright details, such as stars or the moon in a night sky, are noticeably dimmed. The TV tries to maintain deep blacks at all costs, which is understandable, but unfortunately this comes at the expense of the dynamic impact and the brightness of the HDR effect. The colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a 'true' QLED rather than a solution based on a PFS filter. As a result, colour saturation has increased noticeably and coverage of the most demanding BT.2020 colour space has exceeded 81%.

Factory color reproduction

5.5/10

4.7/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The best factory mode we measured was 'Filmmaker'. Despite this, its characteristics left a wide scope for comment. Let us take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we will pay attention to the orange line running through the middle of the chart, starting at point 2.4. This is the reference value of the REC.709 standard. Now, let us look at the measured value, which is marked by a white, connected multi-point. Such a significant drop in gamma to a value of 2.0 indicates a considerable decrease in contrast, resulting in an image lacking proper depth, and one could observe the so-called 'milk' effect. The next thing we tested was the white balance. Though unassuming, if poorly configured, it can alter the entire character of the image. At the beginning, the chart was progressing quite well, but as we went further, it began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustment, we were able to significantly improve the display's performance in SDR materials, as evidenced by low deltaE errors and very well-rendered gamma and white balance.

We tested the U7S Pro, as we always do, in the best factory-calibrated picture mode, namely Filmmaker Mode. The colours on display can be judged in two ways. The most disappointing was the preset intended for viewing SDR content, that is conventional television, YouTube and other less demanding material. The image there was noticeably yellowish, which turned out to be a direct consequence of an incorrectly set white balance. As our graphs show, this was due to a large deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour gamut plots themselves, where most samples shifted towards yellow. Fortunately the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is already a very solid result.

Color reproduction after calibration

7.8/10

7.5/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

In SDR mode, after calibration, the television Hisense 100U7KQ looks excellent. There is nothing to fault in terms of colour reproduction - both pastel and strongly saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully rendered.

In HDR mode, however, there is a noticeable boost in bright tones. The television attempts to beautify the picture, which can lead to an artificial brightening. This phenomenon becomes even more evident in real scenes, where bright parts of the image may be excessively enhanced. Although the colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which can affect their naturalness.

This approach by the manufacturer to displaying images in HDR mode may not appeal to everyone, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, such an emphasis on bright tones can be an attractive solution, adding extra sparkle and impact to the scenes.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

Smoothness of tonal transitions

10/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

The tonal transitions on the tested television can be described in one word: perfect. Throughout the test sequence, where we played very dark gradients from the most difficult scenes known to us, there was no sign of any choppiness or separating layers. These impressive results testify to the high quality of the panel and the advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, the dark shades can significantly stand out, which is discussed in detail in a dedicated paragraph. It is also worth noting that such a problem can be observed with lower quality materials, but this is not the fault of the television, rather the inferior quality of the source itself.

Digital image processing has for some time now been a true calling card for Hisense. In the U7S Pro we did not notice any significant problems with the so-called color banding, that is posterisation. Individual shades transition almost perfectly and smoothly into one another, without the irritating effect of jagged edges or visible steps on gradients.

Image scaling and smoothness of tonal transitions

6/10

7.8/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

Although the television is equipped with a feature for reducing posterisation called "Smooth Gradation," we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still exhibited choppy, distinct tonal transitions, which did not look particularly favourable. While this is due to the material itself rather than the television, it would be good if there were a feature to mask these problems, similar to those found in displays from competing brands.

The image scaling, which is crucial when playing lower resolution content, is rated as average. Details are not overly blurred, and the image is not "smudged"; however, there is visible jaggedness on the edges of objects, such as branches, and a halo effect around figures and text. Although the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

The digital processing of lower-quality signals is of a very high standard here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling itself also performs very well, meaning the TV's ability to lift lower-resolution sources to 4K is strong. We didn't notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked attractive.

Blur and motion smoothness

7/10

7.4/10

Maximum refresh rate of the panel
240Hz
165Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
No
Yes, 120Hz (double contours)
BFI function 120Hz
No
Yes, 240Hz (double contours)
Brightness drop with BFI
-%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Blur ():

Blur (1080P@330Hz):

The television correctly accepts a 4K signal up to 144 Hz, allowing for very smooth images to be displayed in high resolution. When the resolution is limited to Full HD, the television is capable of handling even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

First of all, the Full HD resolution on a large television screen may seem insufficient, which affects image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, significant overdrive occurs, causing noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing function in the television, which operates up to 120 Hz. This is especially useful when watching sports and films, where smooth motion is crucial. The television provides stable operation of this function, minimising the amount of generated artifacts. Motion smoothness can be adjusted using two sliders – one for film smoothness and the other for reducing smearing in sports content.

In summary, although the television Hisense U7KQ offers impressive capabilities in terms of image refresh rates, limitations related to the response time of the panel and appropriate resolution may impact the actual benefits of these features. Nevertheless, the motion smoothing function works very well, improving the experience of watching dynamic content.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that these top figures matter little in everyday use, because most content is limited to a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs very respectably for an LCD design.

It's hard to fault the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow manual configuration of the smoother, which works well for both films and sport, effectively improving the raw TV signal.

Console compatibility and gaming features

8.5/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 330Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Hisense U7KQ television supports all the key features for gamers that users of Xbox or PlayStation consoles may expect. These features include, among others, support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work correctly, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the television disables the local dimming feature, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the television does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping – once in the television and once in the console. As a result, the quality of HDR games is lower, which may affect the overall gaming experience.

In summary, although the Hisense U7KQ offers many features for gamers, certain key aspects, such as the optimal functioning of VRR and support for HGIG, may not meet the expectations of more demanding users. Nonetheless, the television still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

If you plan to connect a console or PC to the U7S Pro, you'll be more than satisfied. This TV is excellent for gamers. Hisense didn't spare any expense and fitted it with four HDMI 2.1 ports with full 48 Gbps bandwidth, so you don't need to juggle cables, as each port supports the full feature set. It offers automatic low-latency mode (ALLM) and VRR, which operates across a wide range from 48 Hz up to a whopping 330 Hz. Of course, that 330 Hz is for now a bit of a gimmick for owners of powerful PCs, since consoles will still be limited to 120 Hz, but it's good to have that headroom for the future. The Game Bar is also very useful while gaming. It's a handy on-screen menu for players where, without leaving the main TV settings, you can quickly change picture mode, enable a crosshair in the centre of the screen, or even switch to an ultra-wide display aspect, which PC simulator fans will appreciate. The only drawback to be aware of is an incorrect implementation of the HGiG standard in games. The TV ignores the console's HDR10 instructions and keeps forcefully altering the image in an attempt to "improve" it, which makes proper HDR setup in the console menu (where you set brightness using the symbols/checkerboard pattern) somewhat more awkward.

Input lag

9.8/10

9.7/10

SDR

1080p60
16 ms
18 ms
1080p120
8 ms
9 ms
2160p60
16 ms
18 ms
2160p120
7 ms
9 ms

HDR

2160p60
16 ms
17 ms
2160p120
8 ms
8 ms
4320p60

Dolby Vision

2160p60 DV
16 ms
27 ms
2160p120 DV
8 ms
18 ms

The television Hisense U7KQ is characterised by very low input lag in all picture modes, which is important for gamers requiring quick screen response. Regardless of the type of signal – whether it's 4K, Full HD, 60 Hz or 120 Hz – the delays remain below 20 ms. Such a result is excellent and ensures that even the most demanding gamers will not experience any lags during gameplay. As a result, this television deserves the highest rating in terms of gaming performance.

When it comes to latency, it's really good. Results below 10 ms for 120 Hz content are great news, because the response to thumbstick movement or pressing a button on the controller is instantaneous. At standard 60 Hz, latency rises to around 18 ms, which is still low enough that even a keen gamer won't be able to notice it. The only thing you could nitpick is playing with Dolby Vision enabled. Then input lag can jump to around 30 ms. However, to be fair, these are still not figures we'd consider poor or ones that would prevent comfortable gameplay.

Compatibility with PC

8/10

8.4/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Good
Good
Readability of dark text and shapes
Good
Average
Input lag in PC mode (4K, max. refresh rate)
16ms
8ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
240Hz
165Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

The Hisense U7KQ television works excellently with a PC, thanks to several key features. Firstly, it supports chroma 4:4:4, which is essential for displaying text and images in the highest quality without losing detail. As a result, images and text are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ boasts very low input lag in PC mode, meaning minimal delays between actions performed on the computer and the image displayed. This is crucial for gamers who need quick screen response to gain an advantage in fast-paced games. Low input lag ensures that every action is instantly reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel layout instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

U7S Pro, as we already mentioned, is great kit for gamers, including PC gamers. The TV can reach very high refresh rates, up to 165 Hz at 4K, and when dropping to Full HD it can even hit 330 Hz. These are values typically seen in monitors rather than in televisions. In addition, the TV works without problems with NVIDIA and AMD graphics cards thanks to G-Sync and FreeSync.

As for text readability on the desktop, it’s quite good, because the TV supports full colour sampling (Chroma 4:4:4), so fonts should be sharp and clear. However, there’s a small catch: text clarity significantly worsens when the TV runs at 165 Hz or 144 Hz. To fix this and get much better, sharper fonts, it’s best to simply change the refresh rate in Windows settings to 120 Hz.

Viewing angles

4/10

3.2/10

Brightness drop at an angle of 45 degrees
71%
72%

The screen features a VA matrix, which unfortunately has its limitations regarding viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings that improve this aspect, meaning that the image quality significantly decreases when viewed from an angle.

With a minimal deviation from the central axis, it becomes apparent that the image contrast starts to deteriorate. Details in the dark parts of the image become excessively pronounced, and colour saturation decreases. These effects are typical for VA matrices and in practice, this means that the best viewing experience can only be achieved when sitting directly in front of the screen.

For users who plan to watch television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may impact overall satisfaction with use, especially when watching films or programmes with a larger group.

Unfortunately, the U7S Pro does not offer the best viewing angles on the market. This is due to the VA panel used here, which, unlike IPS or ADS panels, suffers much greater image degradation when viewed from the side. Colours then lose their saturation and contrast drops noticeably. Interestingly, this trait applies not only to the panel itself but also to the screen's outer layer. The matte coating used here loses its "matte" qualities at steep angles and starts to behave more like a glossy screen. Instead of diffusing light, it begins to reflect it more strongly, which can increase discomfort when using it in a sunlit room. Therefore, to enjoy the best image quality and avoid reflections, it's best to sit directly in front of the U7S Pro screen whenever possible.

Daytime performance

7.8/10

8.1/10

Panel finish
Matte
Matte
Reflection suppression
Average
Good
Black levels during daytime
Good
Good

Panel brightness

Hisense U7S Pro: 903 cd/m2

Hisense U7KQ: 966 cd/m2

Hisense U7KQ does not have the best anti-reflective properties, as its panel is equipped with a satin finish that is not as effective in reducing glare as the matte coatings used in some other televisions, nor does it maintain as deep a black as glossy panels. It is somewhere between these two effects. Light reflections may be visible, particularly in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains well visible even in sunny rooms. This makes the television perform quite well in challenging lighting conditions, where other models might struggle to provide adequate image quality.

The U7S Pro performs very well in brightly sunlit living rooms, thanks to its new matte screen coating. In this year’s model it does an excellent job of suppressing reflections from light shining directly onto the TV. It is not the deepest matte finish available on the market, but it performs well in most scenarios. However, it is worth remembering the aforementioned quirk: when viewed from an angle the coating loses its effectiveness dramatically and the screen starts to look satin-glossy. So if your windows are positioned at an unlucky angle, people sitting at the side of the sofa may have to contend with noticeable reflections. Despite this minor drawback, the U7S Pro remains an excellent choice for a bright living room. Beyond the coating itself, its key strength is extreme brightness. In typical television content (SDR) the screen can average as much as 900 nits. That’s an impressive result that places this model among the market leaders.

Panel details

Backlight Type
PFS LED
Mini-LED QLED
Software version during testing
V0000.07.50T.N1222
V01.09.50D.Q0115
Image processor

Subpixel Structure:

Panel uniformity and thermal imaging:

Hisense U7KQ

Hisense U7S Pro

TV features

8.2/10

9.4/10

  • System
    VIDAA
    VIDAA
  • System performance
    Good
    Good
  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
  • Network Interfaces
    Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    Yes
  • Recording programming
    Yes
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    Yes
  • Teletext
    No
    Yes
  • Audio only mode
    No
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Hisense U7KQ TV features
Review Hisense U7KQ TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features

Sound connection options

  • HDMI audio
    eARC (HDMI), ARC (HDMI)
    eARC (HDMI), ARC (HDMI)
  • Other audio outputs
    Toslink (Optical audio), Mini-Jack (Headphones)
    Toslink (Optical audio)
  • Wireless audio
    Bluetooth
    Bluetooth

Supported audio formats (external HDMI eARC audio):

  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    Yes
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

Senior accessibility

  • Numeric keyboard on TV
    No
    Yes
  • Font size adjustment
    Yes
    Yes
  • Audio description
    Yes
    Yes

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it does not offer as much expansion and the number of applications as the popular Android TV, it has its advantages. The VIDAA system operates quickly and stably, meaning that users do not have to worry about glitches or long loading times for applications.

Nevertheless, VIDAA does have certain limitations. There are quite a few applications available, but unfortunately, there is a lack of music apps such as Spotify or Tidal. Nevertheless, VIDAA supports most standard features that may be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programmes to USB and schedule recordings. However, it lacks more specific features like teletext or "Audio Only" mode, which allows users to listen to audio with the screen turned off.

In summary, the VIDAA system, although less well-known and having certain limitations compared to Android TV, offers stable and fast performance and supports most features that users may need. It is a solid solution for those looking for a simple and effective operating system in their television.

SmartTV: Vidaa / HomeOS

Hisense U7S Pro on our European market traditionally uses its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS". When it comes to the appearance of the system itself, there are no major revolutions here – instead of purple accents, we simply have yellow ones. The system operates really smoothly and is very responsive. The television supports all typical Smart TV features, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are mainly driven by AI. The only criticism that can be directed at the Vidaa system is that it does not offer the broadest library of applications. At least, this is the case as of the time of writing this review in May 2026. (The list of applications is at the bottom).

Television Features

U7S Pro also performs well as a classic television for watching traditional TV, mainly thanks to the remote control with a physical numeric keypad, which we receive in the package. With it, you can easily and quickly enter the number of the station you are interested in. In the evenings, there is no need to click around blindly, as the operational part of the remote is backlit. Additionally, you don't have to worry about batteries – the remote is equipped with a solar panel, and if necessary, it can simply be charged via USB-C port. It is also worth adding that the HomeOS system (i.e., Vidaa) offers the ability to record programmes from the built-in tuner straight onto a connected USB flash drive or hard drive, as well as the option to schedule recordings. This is a significant advantage, as such a feature is already quite rarely encountered today, and it will certainly please those who use antenna TV.

Apps

7.7/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce NOW
No
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce NOW
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Playing files from USB

8.1/10

8.3/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
Yes
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
No
Yes
6 Mpix
No
Yes
8 Mpix
Yes
Yes
10 Mpix
No
No
12 Mpix
No
No
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
No
Yes

The built-in media player in the Hisense U7KQ television performs well with most popular video formats; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting some limitations regarding support for less popular codecs, such as AV1 and H266. Although these codecs are not yet widely used, their lack of support could pose a problem in the future as they become more common. However, for the time being, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in certain resolutions may not load properly. This can be problematic for individuals who wish to browse their photographs directly from a USB drive. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player of the Hisense U7KQ handles most standard video formats well, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with support for less popular codecs are currently minimal but may become more significant in the future.

Playing files from a USB flash drive on the U7S Pro is straightforward. The TV handles the vast majority of photo, audio and video file formats without fuss. However, we have reservations about the supported image resolutions, which are quite limited. It's worth bearing in mind, because during tests photos at resolutions such as 12, 20 or 24 MP simply would not play in the built-in player.

Sound

6.9/10

7.8/10

  • Maximum volume
    83dB
    85dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

The Hisense U7KQ television offers satisfactory sound quality that is adequate for most everyday applications. The sound system of this model is characterised by good volume and clarity, making dialogues and sound effects clear. However, the television may not provide the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB, as well as support for Dolby Atmos and DTS.

Sound in the U7S Pro is really good, and certainly above average. Hisense has changed the cabinet design compared with the U7Q Pro and now there is a built-in subwoofer at the rear, i.e. a low-frequency driver. Thanks to it the bass is clearly audible. The Chinese manufacturer is heavily promoting its collaboration this year with engineers from Devialet, who were responsible for the audio tuning on this model. Evidence of this is the aforementioned logo on the cabinet. The only thing to criticise is the television's behaviour at full power. At maximum volume (set to 100%) the cabinet vibrates unpleasantly and an irritating creak of the plastic is clearly audible. Fortunately turning the volume down to around 80% completely eliminates the problem.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

85dBC (Max)

75dBC

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