Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller diagonal variants. The proprietary VIDAA system has a similar interface to other televisions (e.g., with Google TV on board). It works quickly and efficiently. It does not freeze or contain errors. Only the built-in file player sometimes struggled with performance. However, it is worth looking at the app tests, as not all of them were available at the time of writing the review. The television's features are quite extensive, and nearly everything we tested was successfully implemented. When used during the day, the high brightness of the panel is commendable, as it can cope even in very sunlit living rooms. When watching in cinema conditions, we can expect good blacks thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) relatively well; a certain downside is the lack of a function to reduce posterisation (i.e., the distinct tonal transitions). This looks much better in 4K HDR films because we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel with a smoothing system. When connected to a console, gaming on the television is very good due to low input lag. Motion blur is moderate, which means that it is very rare to notice slight "trails" during dynamic movements on a dark background. The lack of an HGiG mode reduces the visual quality of games in HDR format, while the absence of local dimming in VRR mode makes this latter function useless. Overall, the picture quality can be described as good and adequate for its price. There are no obvious flaws or unexpected advantages here, but there is a large size.