Hisense S7NQ CanvasTV vs Haier M90E

When it comes to the brightness of the television and how it handles bright elements while watching films, it is simply average – similar to the case with contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows one to feel the beginnings of true HDR, but it is definitely too little to speak of remarkable effects. However, the television should be praised for its colour gamut coverage – films look very colourful and vibrant. Thanks to the use of PFS LED (QLED) coating, the device is capable of covering over 90% of the DCI-P3 colour palette and over 72% of the wider BT.2020 palette. For a television of this class – these are really very good results.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Let's now check how the Hisense S7NQ CanvasTV performs in colour reproduction in the best factory mode, which is Filmmaker. Right from the start, it is clear that it is decidedly better than in dynamic or standard modes, but there are still a few things to nitpick. Regarding image quality from an HD signal, the colours are slightly inaccurate – there is a dominance of cooler shades of blue and a lack of red. This makes the image appear somewhat too cool.

A similar effect can also be observed with 4K content, but there it is much more noticeable. The excessive exposure of blue tones and the lack of red result in the image appearing distinctly cold. However, the biggest problem with this television is not the colours themselves but the way brightness is managed. The tested unit slightly boosted brightness compared to the reference value. While this results in better visibility of details, it comes at the cost of significantly brightened blacks – causing the entire image to seem more "flat".

A similar phenomenon was noticed in the 4K signal – the slightly elevated curve at the beginning of the EOTF chart shows that the television has a tendency to overexpose certain scenes. Fortunately, this effect can be improved with professional calibration, which we will discuss in the next point.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we managed to eliminate the excessive exposure of blue tones and deficiencies in red with HD signal. A similar, albeit slightly weaker effect was also achieved with 4K HDR content. Managing brightness in HD material has also been improved – the television no longer has issues with brightening the image "across the board."

However, there are things that cannot be bypassed. The characteristic of the EOTF curve has practically not changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. One simply has to come to terms with this when choosing a television with a similar type of backlighting. Despite this, the final effect is very good and should fully satisfy the vast majority of users.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

Equally important is how the television handles tonal transitions on a poor signal – for example, in older films, television, or on YouTube. Unfortunately, despite the presence of the "Smooth and Gradient Picture" feature, which was supposedly meant to improve this aspect, its performance is truly poor. It's barely noticeable that it has any real impact on the visibility of colour transitions.

The image scaling is also lacking. Yes, it can be observed that the television tries to "enhance" the quality, but the end result is far from ideal. The image often appears slightly jagged, which is particularly noticeable in the example of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, causing subtitles in news items or finer details in the image to be missed.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

When it comes to motion fluidity, the television performs remarkably well. Although the S7NQ was designed primarily for displaying static elements – such as images – the manufacturer has implemented a 144 Hz refresh rate matrix. As a result, sports and games look really good on it.

For materials that are not recorded at a high frame rate, the manufacturer has provided two features that allow you to adjust the picture to your own preferences. "Motion blur reduction" and "judder reduction" operate on a 10-point scale, allowing you to choose between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a "soap opera". How to set this up? That’s a personal matter – we leave the decision to you.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Although the S7NQ is a "picture" type television, it can indeed be used for gaming. Really. Here you can find almost everything (except for the HGiG mode) that a modern gaming television needs. The 144 Hz panel and two full-fledged HDMI 2.1 ports allow for the hassle-free connection of two consoles, such as the PlayStation 5 or Xbox Series X/S.

The television supports Automatic Low Latency Mode (ALLM) and Variable Refresh Rate (VRR), with no stuttering or issues. It also handles displaying high frame rates at lower resolutions without any trouble. Hisense deserves praise for a very attractive Game Bar – it displays all available picture options, and additionally, we have the ability to enlarge the minimap or turn on the crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of a proper implementation of the HGiG mode. It is specifically responsible for automatically adjusting the picture in games as the creators intended. It's a shame, because that’s the only thing preventing the Hisense S7NQ from being a full-fledged gaming "beast".

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.