Hisense E7Q PRO / E79Q PRO vs TCL P7L / P79L

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV does not have much luminance headroom, so strong highlights, the sun or small light sources can't clearly 'pop' out of the picture. As a result, even well-produced HDR material looks fairly restrained and, in terms of dynamics, is closer to good SDR than to what brighter models show. That does not mean the P7L completely fails at HDR. The issue is primarily a lack of backlight power.

Looking at colours, the situation is a little better. The TV covers around 91% of the DCI-P3 gamut and about 68% of the wide BT.2020 colour space, so for this price class the colour range is quite respectable. TCL markets this model as QLED, although the nature of the solution used is closer to backlighting that uses a PFS phosphor than to a classic quantum-dot layer. What matters most to the viewer, however, is the effect: more saturated colours are on offer.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

In Film mode the TCL P7L performs quite respectably without major changes to the settings, particularly with ordinary SDR material. White balance is relatively even, though as brightness increases there is a slight rise in red and blue and a touch too little green. This does not, however, produce a strongly visible tint and most colours remain close to their reference points. The Colour Checker confirms this, with a large portion of errors falling below the level that should be particularly noticeable during normal viewing. We have more reservations about the gamma response. In the darkest parts of the image the TV runs it noticeably above the reference value, so some shadow detail can be a little too subdued. The characteristic then calms down and across much of the range it is close to the intended behaviour. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety.

In HDR the factory calibration is less precise. As brightness increases the excess of blue becomes more pronounced, which can make the image look cooler than it should. The number of larger colour deviations also grows, particularly in brighter hues. As for the EOTF curve itself, it is handled fairly conservatively, with the TV showing the image darker than the reference across much of the range. For such an inexpensive model, the factory Film mode settings are not bad.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After calibration the TCL P7L can deliver a genuinely pleasant picture, especially with conventional SDR material. We managed to even out the white balance very well, and the gamma curve now tracks close to the target value of 2.4. This is also reflected in the colour measurements: most errors have fallen noticeably, and in everyday viewing it is hard to point to any obvious inaccuracies. Films, series, YouTube and ordinary broadcast TV therefore look more natural, without unnecessary warmth or a cool tint. For a model in this price bracket the SDR performance is really very good.

With HDR the situation becomes more complicated. Calibration helped improve the white balance and tidy up some deviations, but here the panel's limitations become increasingly apparent. The P7L has relatively low brightness and cannot maintain adequate luminance for more saturated colours, so some errors remain even after careful tuning. In other words, settings can improve the way the TV interprets the signal, but they cannot overcome its physical limits. That is why calibration makes most sense for this model primarily in SDR.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

In this respect the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The banding-reduction feature, which in many budget models does little or nothing, actually manages to improve the picture here. It does not remove all banding entirely, but it can noticeably reduce posterisation and make more challenging gradients look more natural. At this price point that’s a genuinely pleasant surprise. Upscaling itself also performs well. Lower-resolution material is scaled correctly, without over-sharpening or adding artificial outlines around objects. Of course the P7L won’t turn a very poor source into a 4K-quality image, but for regular TV the result is simply solid. For a model in this class there is little to criticise.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The TCL P7L uses a panel with a native 60 Hz refresh rate at 4K resolution, and that's how it should be regarded in everyday use. When watching films the TV mainly offers frame interpolation, so it can smooth motion and reduce the characteristic judder, but it does not deliver the fluidity typical of true 120 Hz panels.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR, Dolby Vision for gaming, and TCL also includes its Game Bar, which lets you quickly check the key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn’t work here as it should, but at this price point it’s hard to complain about the feature set. The most interesting part starts when you give up 4K. At that resolution the TV runs at up to 60 Hz, but at 1440p and 1080p it can display at 120 Hz. And that’s not just a line in the specs. In fast-paced games that support that frame rate you can really notice the improvement in smoothness, so if you value smoother motion more than maximum image detail, that mode can make a lot of sense. Of course, that doesn’t turn the P7L into a proper 120 Hz TV. Even so, those extra modes are exactly what make the P7L perform very well for gaming.