Hisense E7Q PRO / E79Q PRO vs TCL C7L

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness of around 2800 nits. This is an exceptionally phenomenal result, considering the price range it occupies. Unfortunately, tests of real film scenes are not quite as spectacular as measurements of white squares. Brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as this is the value to which the vast majority of contemporary films are mastered. However, when small, point-like elements appear on the screen, the brightness of these details drastically decreases – even down to around 400 nits – which diminishes the HDR effect somewhat. The television does this deliberately to maintain a better level of black and to avoid a giant light bloom. This is somewhat explainable, but it also shows that Mini LED technology is not entirely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colours are of course key here. And those, thanks to the use of new "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve about 90% coverage of the ultra-wide BT.2020 colour gamut and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such a high saturation of colours regardless of the scene being displayed, which often poses a challenge for competing RGB Mini-LED televisions.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

When it comes to colours straight out of the box, a new feature in TCL televisions – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not available from this manufacturer before. By design, as indicated by the name itself, the image in this setting is meant to be presented with the full intention of the film's creator. After our tests, we can confirm that it is undoubtedly the best built-in mode on this television if you care about faithful colour reproduction straight out of the box. However, we certainly wouldn't say it is perfect. Like most devices on the market, this C7L also had its factory flaws. The white balance in Filmmaker Mode tended to shift towards a slightly greenish-yellow hue, primarily caused by an excess of green and a clear deficiency of blue. Of course, for the average viewer, this won't be a drastic flaw, but if you care about perfect whites, natural skin tones, and unlocking the full potential of those new "super" quantum dots, then the television is crying out for professional calibration.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After conducting a professional calibration, we were able to significantly improve the situation in the factory mode Filmmaker Mode. Following our adjustments, errors in the ColorChecker test and across the entire wide colour gamut fell below the threshold of human perception – that is, below a value of 3, which is truly an excellent result. The TCL C7L definitely benefits from such an operation in terms of colour fidelity, and this is difficult to dispute. However, the management of brightness in HDR content post-calibration does not look as good. As I described earlier – even though we set up this model appropriately, when we turn on real film scenes on the television, it manages its brightness in quite a peculiar way. It often highlights certain elements on the screen contrary to the creator's intention, which can be clearly seen in the EOTF graphs measured in specific films. Despite this defect – or rather the specific trait of this television – one cannot deny that after calibration, the C7L was able to reproduce colours completely accurately.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

This point could be called, in a sense, the Achilles' heel of the C7L model. Unfortunately, this television uses an older chipset from MediaTek – the Pentonic 700 – which has never been known for outstanding digital picture processing. This is clearly visible in the performance of the smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – when set to a low level, its effectiveness is practically nonexistent. A small credit should perhaps be given here for the fact that the algorithm does not additionally ruin the picture or blur details forcibly. The upscaling, which is the scaling of the image from lower resolutions to 4K, fares a bit better. It is simply adequate and does not stand out in any particular way against the competition. However, it cannot be denied that the C7L would greatly benefit in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now found in an increasing number of competing models.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which at lower resolutions – when using a PC – can even ramp up to 288 Hz. These are, of course, very high values and commendable on paper, but in everyday life, it is worth remembering that almost all dynamic content you display on this television will still rotate around a maximum of 120 Hz. To tame this dynamism, the television's menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode, which we definitely recommend setting manually using our tried-and-tested guides on our YouTube channel. There, we have two key sliders at our disposal. The first one, "Motion Blur Reduction," is responsible for reducing blurring and improving sharpness in dynamic 60-frame materials, such as sports broadcasts. Meanwhile, the second slider, "Flicker Reduction," allows for the addition of artificial frames in films and series recorded at cinematic 24 or 30 frames per second. This certainly eliminates the irritating stutter in images during camera movement shots.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, it provides access to all the key features that console and high-end PC owners require. It has a well-functioning ALLM mode with very low input lag and VRR frame synchronization that operates in an impressive range from 48 up to 288 Hz. Importantly, unlike some competitors, TCL has ensured a proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a very well-designed player panel, known as the Game Bar, which even allows you to customise its appearance and change the theme to perfectly match the style of your console.

The only thing that can – and indeed should – be critiqued here is the fact that the television offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home cinema system to the television, you will only have one free HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you'll have to give something up or frequently juggle cables at the back of the unit while maintaining convenient control over your audio system.