Hisense E7Q PRO / E79Q PRO vs TCL A400 PRO

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches around 600 nits. That level already allows for a real HDR effect, and in many films it does produce a noticeably more attractive picture than in SDR. However, it is not a level that overwhelms with sheer brightness. The A400 Pro therefore isn’t one of those TVs that ‘attack’ the viewer with a powerful flash in every eye-catching scene. The biggest limitation is seen with small bright elements on a dark background. Because of fairly aggressive local dimming control, the TV can significantly reduce their brightness, in extreme cases even to around 100 nits. This means that small lights, sparks, stars or individual highlights can be much less visible than they should be. It’s worth adding, however, that this isn’t without reason. The A400 Pro does this to maintain as deep a black level as possible and to limit the halo effect around bright objects. So it’s an intentional compromise: the TV more often opts for deeper blacks rather than maximally bright, point-like highlights. On one hand this can be understood, especially given the limited number of dimming zones, but on the other you should be aware that the HDR effect won’t always be as strong as the peak brightness alone might suggest.

On the plus side, the colours are a strength. The PFS LED filter used here, marketed by the manufacturer as QLED, allows for suitably saturated colours. Coverage of the DCI-P3 gamut measured around 94%, and BT.2020 around 74%, which is a solid result for this class.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

As standard, we performed colour measurements in the best‑tuned Filmmaker Mode, the mode that is designed to be closest to the creators' intentions. The A400 Pro of course also offers other picture modes, but in practice these come with considerably larger colour errors and interfere more with the character of the image. Therefore we will not deal with them in detail in this part of the test. So how does the out‑of‑the‑box colour reproduction fare? In short: really very good. Actually, looking at our measurement results, downright excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during measurements we genuinely rubbed our eyes in amazement. Such good factory settings do not happen often, even in TVs operating in Filmmaker Mode. All the more credit is due to TCL, because the A400 Pro right out of the box can deliver an image very close to how the source material should look. The results were so good that one could easily think someone had already given this unit extra attention and tried to calibrate it.

Our nitpicking really comes down to just one thing. In SDR content the image was slightly brighter than the dark‑room reference intends, because the factory gamma was set closer to 2.3 than to 2.4. This is not a large error and most viewers will probably not even notice it.

It should, however, be noted that we are talking about our specific test sample. With factory colours there can always be some variation between units, production batches or screen sizes. We do not assume, therefore, that every A400 Pro will look identical straight out of the box.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Despite its superb factory calibration, we couldn't resist checking how the TCL A400 Pro would respond to professional calibration. Since the starting point was so good, we were all the more curious whether there was anything more to be had from the TV. And here we must boast: we managed to reduce our unit's colour errors to absurdly low levels. Measurements below a value of 1 are not something you see every day, even in very good TVs. Such results are more commonly associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and colour reproduction the A400 Pro therefore simply performed exceptionally well after calibration. The only gripe we have after closer analysis relates to the luminance behaviour. The TV adjusts luminance depending on the content being displayed and quite often the picture is slightly darker than the reference calls for. This is most likely due to the way the Mini-LED backlight and local dimming algorithms operate in this model. However, this does not spoil the overall impression, because in terms of colour accuracy alone the calibrated A400 Pro showed a level that was really hard to expect.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Digital image processing is, unfortunately, one of the weaker points of the TCL A400 Pro. That does not mean the TV performs badly, but it is hard to call it anything clearly above average. The upscaling itself is adequate: edges are smoothed fairly well, the picture does not look overly sharp or "pixelated", and lower-quality content can be watched without much discomfort. At the same time, the overall image is slightly soft and lacks the precision offered by the best image processors in more expensive TVs.

Much worse, however, is how it handles tonal transitions caused by strong signal compression. TCL has equipped the A400 Pro with a "Gradual Smoothing" feature that, in theory, should limit visible colour banding and artifacts in lower-quality material. In practice, though, its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can also smooth out image details, giving the picture an artificial, slightly blurred character. For that reason, we think it is best to leave this feature off. The A400 Pro copes decently with basic image scaling, but if you often watch heavily compressed content with noticeable posterisation, this model will not be among the best choices.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we are most interested in its behaviour at 120 Hz. That is the frequency most consoles are limited to today, as well as many sports broadcasts and high-frame-rate content. At that rate the TV performs quite well. The sharpness of moving objects is really good, especially after properly configuring the motion smoothing. The "Motion Clarity" function is responsible for improving smoothness. Its settings include two sliders that let you tailor how the motion smoothing operates to your preferences, separately for lower and higher frame-rate material. This makes it possible to achieve both a more cinematic look and a noticeably smoother picture. Those who do not want to fiddle with manual configuration can use presets such as low, medium, high, cinema or nature.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

In terms of features for gamers the TCL A400 Pro performs brilliantly. The TV has practically everything you can expect from a gaming TV today: support for 4K at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games including Dolby Vision, and HGiG. That means it works well with both next-generation consoles and a PC. Another plus is the presence of the Game Bar, a special panel with the most important settings for gamers. From it you can quickly check basic information about the signal, refresh rate or active features, and also adjust the appearance and behaviour of some settings to suit your preferences. This solution may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming.

The only thing to complain about is the number of full HDMI 2.1 ports. The A400 Pro has only two such connectors out of the four available, and one of them also serves as eARC. In practice this means that if someone wants to connect two next-generation consoles and a soundbar, they may run into some limitations. In that scenario you will have to either swap devices or use additional equipment, such as an AV receiver or a soundbar with HDMI inputs. Even so, it is hard not to rate the A400 Pro very highly as a TV for gamers. The gaming feature set here is truly powerful.