Hisense E7Q PRO / E79Q PRO vs Sony BRAVIA 2 II (S25M2)

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The Sony Bravia 2 II is not a very bright TV and unfortunately that is immediately apparent in HDR. In our measurements brightness stayed around 300 to 330 nits, which is clearly too low for the brightest parts of the image to look truly impressive. In practice, HDR here does not differ that much from standard SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you would expect from HDR material. The Bravia 2 II therefore performs much better with standard SDR content, and in that use its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II is also not impressive in terms of colour. The TV does not use any additional gamut‑expanding filter, such as the quantum dots found in QLED TVs or a PFS phosphor layer. In our measurements coverage of the DCI‑P3 gamut was about 78%, and the very wide BT.2020 roughly 57%. That's definitely too little to talk about truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II therefore performs much better in the Rec.709 standard, the gamut used for films, series and television in SDR.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

The out-of-the-box colour reproduction in Cinema mode was actually quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, so some colours shifted to slightly warmer, at times faintly pinkish, tones. However, this wasn’t a major fault and during normal viewing the picture still looked fairly natural. There was a bit more happening with image brightness. Looking at the gamma curve, you can see Sony doesn’t stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a larger part of the picture becomes darker than it should. That said, it’s not such a large difference as to be very distracting in everyday viewing. Overall, SDR straight out of the box performs quite respectably.

The situation is considerably worse in HDR. We’ve already mentioned the limited colour gamut, but in addition the Bravia 2 II noticeably manipulates image brightness here. The EOTF curve sits below the reference value for a large part of its range, which means the TV renders most mid and brighter parts of a scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this results in HDR that not only lacks much brightness, but can also simply look too dark.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Calibration did a lot for the Bravia 2 II, particularly with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now follows the reference value much more closely. As a result, the image no longer has the previous pink cast, and the brightness across different areas is much better organised. You can also see this in the colour errors, which after calibration fell to a very low level (with slight issues in the most saturated reds). We also partially managed to rein in the Bravia 2 II in HDR, especially in the way the television handles image brightness. However, there is one thing no calibration can fix: the capabilities of the panel itself. A narrow colour gamut means the television is physically unable to reproduce the most saturated colours present in HDR material. On top of that, the low contrast of the IPS panel means darker scenes are veiled by a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II makes use of its capabilities, but unfortunately we cannot overcome the panel's inherent limitations.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The upscaling on the Bravii 2 II is quite good and, in that respect, the TV matches the standard Sony has set. Lower-resolution content is sensibly upscaled to 4K, and the image is slightly smoothed in the process without excessive edge sharpening. The situation is worse when it comes to improving footage with visible compression artefacts. This is handled by the "Digital Noise Reduction" function, which at the "High" setting can indeed smooth out some unpleasant tonal banding. The problem is that it does this rather aggressively and, along with the imperfections, it also removes a lot of fine detail, including natural film grain. What is more, when there is more motion on screen its effectiveness drops sharply and any improvement is then minimal. For everyday use we therefore tended not to use this function.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Bravia 2 II uses a 60 Hz panel and, given its capabilities, handles motion quite well. However, bear in mind that it is a basic panel and its limitations are already clearly visible, especially during sports. The TV cannot interpolate 50/60 fps material to a higher refresh rate, so it cannot further improve the sharpness of fast-moving objects. For films and series, however, it offers a conventional motion smoothing feature that can reduce the characteristic judder of material shot at 24 fps.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

The Bravia 2 II is not a television that lends itself well to gaming, and the list of features shows that quite quickly. You essentially only get the automatic low-latency mode ALLM and a simple Game Bar that lets you view basic signal information and change a few settings. But that is where the list of strengths ends. The TV does not support VRR or 120 Hz (not even at lower resolutions), and on top of that it has problems with a proper implementation of the HDR HGIG format. It is suitable for occasional console gaming, and thanks to low input lag controls remain responsive, but if someone is looking for a TV primarily for games, the Bravia 2 II will simply be a rather limited choice.