Hisense E7Q PRO / E79Q PRO vs Samsung R85H / R86H

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

When it comes to brightness, the R85H performs really respectably. In most of our test scenes the TV reaches around 800 to 900 nits, and with larger bright elements it can exceed 1000 nits. These are not, of course, levels on a par with the pricier Mini-LEDs, but they are more than enough for watching films and TV shows in HDR, and the effect can already be quite noticeable. The problem reappears in more demanding scenes where there is a small bright element on a very dark background. Here the TV can significantly limit its brightness so as not to light up too large a portion of the screen. In our measurements such small highlights fell even to around 200 to 250 nits, so it is clear that a small number of zones combined with the particular behaviour of the algorithm has consequences here. Fortunately, this is not something that disturbs viewing all the time. In typical mixed HDR scenes the R85H looks good and can deliver appropriate image dynamics. It's just that with very small points of light you shouldn't expect an effect as strong as on TVs with many more zones or on OLEDs.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

In Filmmaker mode our R85H sample performed acceptably in SDR, but a few things stood out immediately in the measurements. In the white balance red increased with rising brightness while blue decreased. As a result the brighter parts of the picture had a slightly too warm tint. Gamma only held to the target value at the start. It then gradually fell, which left most of the image a little too bright. The combination of these two effects also showed up in the colours, with errors growing particularly in the brighter and more saturated samples. It did not look bad, but for Filmmaker mode we had expected a bit more accuracy. Interestingly, in HDR our sample fared noticeably better. The white balance was much more even and, over most of the range, the individual components stayed close together. Only in the very brightest areas did red start to be lacking, causing white to shift subtly. The EOTF curve, by contrast, looked very good and followed the target luminance levels across almost the entire range. That does not mean HDR colours were perfect. The Colour Checker still showed some deviations, especially for some of the more saturated hues, but the errors were clearly smaller than in SDR.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After calibration the R85H shows it has genuinely substantial capabilities in colour reproduction. It performed best in SDR, where the white balance could be brought almost perfectly into line and the gamma stays very close to the target value across most of the range. This also translated into very low errors on the Colour Checker, so there is really little to pick fault with. HDR also shows a clear improvement, although some things can no longer be corrected as well. At the highest brightness levels the character of the backlight begins to make itself felt and the individual components of the white balance start to drift apart. The same applies to the most saturated colours, which do not always land exactly where they should. Despite these limitations the overall image is much more accurate than with the factory settings, and the biggest difference is definitely seen in SDR. There is, however, one thing calibration cannot fix. With heavily saturated elements the colour can slightly bleed onto adjacent bright areas of the image. It is easiest to notice this on white, which can pick up a faint tint of a neighbouring colour. It does not appear in every scene, but when the material is demanding the effect can be visible. This is more a characteristic of the way the RGB backlight works than a matter of picture settings.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

In the R85H image processing is handled by the Micro RGB AI Processor. The name is new, but when it comes to upscaling lower-quality material the TV’s behaviour is very similar to what Samsung has shown before. And that’s not a bad thing, because the manufacturer has dealt with this aspect quite well for years. Lower-resolution content is displayed cleanly, edges do not become excessively soft, and the TV does not try to artificially extract details at any cost. The result is simply well balanced, and with regular broadcasts or older recordings the R85H performs as you would expect from a Samsung in this class. There remains only a minor drawback in the form of overscan, which cannot be completely turned off at the lowest resolutions. A separate matter is the additional processing of weaker sources. The R85H can smooth posterisation and somewhat tidy up heavily compressed footage, but it is worth emphasising that it does this relatively aggressively. At stronger noise reduction settings it begins to remove not only compression artefacts but also fine details and the natural film grain. It is therefore best used only when the material truly needs it.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The R85H has a 144 Hz panel, so motion is really smooth here. Just bear in mind that the extra hertz above 120 are mainly used when connected to a PC, so in this category we don't treat them as any particular advantage. For films and TV, what's more important is that the panel is fast enough to provide access to an advanced motion-smoothing feature, "Motion Clarity", which lets you set motion anywhere from more film-like to very smooth. The panel's response time is a bit worse. Because it's a VA panel, fast-moving objects can leave a slight trail. On bright backgrounds this isn't very noticeable, but the darker the scene, the more pronounced the smearing becomes. This is a typical trait of this type of panel and it's easiest to notice in dark shots.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

Samsung has been steadily expanding its gaming features for several years, and the R85H really doesn't miss anything important here. The TV supports 4K at 120 Hz, VRR and ALLM, so we can easily take advantage of the PlayStation 5 or Xbox Series X. HGiG also works correctly, so with HDR properly set on the console, games retain the correct brightness and we don't unnecessarily lose detail in the brightest parts of the picture. The only major omission is Dolby Vision Gaming, which Samsung does not support on any of its TVs. The Game Bar is also very useful — a handy menu you can bring up without leaving the game. We can quickly check the frame rate, VRR status or change key picture settings. Samsung also adds a few less obvious features, such as the ability to change the aspect ratio and Game Motion Plus, which can further smooth games running at 30 or 60 frames per second. Of course this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting addition for some people.