Hisense E7Q PRO / E79Q PRO vs Philips OLED811

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

Philips OLED811 uses a new generation of WOLED EX panels, also found in models such as the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see this clearly in films and series. All kinds of bright flashes have the right intensity, especially when they appear against a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that does not mean you will see that level of brightness in every shot. When the screen is filled with a large amount of white or a wide explosion, brightness falls to around 600 nits. That is still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs and the OLED811 is no exception.

Colours

Aside from HDR brightness, colours also matter and here Philips performs very well. It covers almost the entire DCI-P3 gamut, which contains most of the colours used in HDR films and series. You get saturated reds and lush greens, and when watching it’s hard to find major faults in that respect. It looks a little worse with the much wider BT.2020 gamut, whose most saturated shades are already out of reach for this panel. There is also the issue of the white subpixel that the WOLED panel uses to boost brightness. With very bright colours you can see a certain washout: the colour is bright but loses some of its intensity. It is precisely in such situations that QD-OLED panels from Samsung Display have the advantage. However, in most films and series this is not something that will immediately stand out.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Film mode on the Philips OLED811 is sensibly set up straight out of the box. Most colour errors remain small, both in SDR and HDR, so you can sit down to watch without adjusting the settings first. There are no major inaccuracies that would immediately distract from the film. It falls a little short of perfection, though. The white balance shows a slight lack of red compared with green, so whites and greys can have a faint greenish tint. It is not a strong colour cast, but measurements clearly show it. There are also minor brightness deviations in SDR: some parts of the image are slightly brightened, and the darkest shades are not always reproduced evenly. In HDR the TV sticks much closer to the reference, although in places it gently lifts detail from the shadows. These are generally areas that could be improved. The factory film mode provides a good starting point, and calibration will reveal how much more can be gained from it.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to correct the white balance and eliminate the slight tint visible in the factory settings. Errors in the Color Checker measurements for SDR and HDR fell to around 1 to 2, and many samples are even below 1. That's a level at which differences from the reference image are hard to spot with the naked eye. We also improved the gamma, and only in the brightest whites is there a slight brightening remaining. In HDR the EOTF curve also tracks the reference closely, although the TV still tends to gently boost the brightness of small elements, such as stars or on-screen text. This gives the picture a little extra sparkle that shouldn't be there, but otherwise there's little to fault. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

OLED811 handles lower-quality material reasonably well, though it falls well short of perfection. The "Banding reduction" function helps to smooth tonal transitions and on the low setting gives a fairly good result. It does not remove bands between shades as effectively as similar solutions from some competitors, but at least it does not introduce new artefacts in the process. This is a sensible setting for everyday viewing. There is still some dissatisfaction, however, because the MediaTek Pentonic 800 chipset used here can, in other manufacturers' implementations, cope with the effects of heavy compression more effectively even at similarly low settings. Much therefore depends on how a given manufacturer makes use of its capabilities. We have a few more comments about the upscaling to 4K. There is a lot of detail, but the overall image looks rather soft. Edges are heavily smoothed, which robs the picture of a bit of sharpness and clarity. This can be partly corrected with the sharpness slider in the menu, though that will merely accentuate outlines rather than recover detail. On the plus side, there is no overscan; even with an SD signal the TV does not crop the edges of the picture.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In terms of motion handling the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sport, the picture stays clear and moving objects do not leave noticeable smears. The fast response of OLED pixels helps here; this is clear in the UFO test, even on dark backgrounds. There are also motion smoothing controls. For films you can adjust the level of smoothing to suit your taste, ranging from preserving a cinematic character to much smoother motion. A separate blur reduction setting is useful for fast-paced material such as sports broadcasts.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

OLED811 has almost everything you could expect from a TV for gaming. It supports 120 Hz at Full HD, 1440p and 4K, and when connected to a PC it can reach 165 Hz. It also has VRR, which helps prevent screen tearing when frame rates fluctuate, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

Another plus is that HGiG works correctly, so once HDR is set on the console the TV doesn't apply its own changes to image brightness. There's also a Game Bar to check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for gaming, but there is a significant catch, which you can read about below.