Hisense E7Q PRO / E79Q PRO vs LG OLED G6 (G64LW, G66LS)

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The LG G6 is currently one of the brightest OLEDs on the market. Its peak brightness reaches nearly 2500 nits, and what’s best – this has a direct impact on real film scenes. The television flawlessly extracts details in the bright areas of the image. And this is regardless of whether we are talking about very small points like stars in the sky or slightly larger elements on the screen. Naturally, with full-screen, uniformly white scenes, the brightness of the G6 decreases due to the panel protection system (ABL). However, in real, varied cinematic shots, this value still hovers around 2000 nits, which can be considered an outstanding result. The coverage of the colour palette also deserves praise. The new second-generation Tandem OLED panel only brought a cosmetic change but still an improvement. The coverage of the DCI-P3 palette reaches nearly 99.5%, whereas for the ultra-wide BT.2020, it is around 84%. These are very good results, although it’s worth remembering one thing: at extremely high brightness levels, the colour volume will be lower than in Samsung Display’s QD-OLED panels due to the use of a white sub-pixel (WOLED). However, in everyday content and most films, catching this difference will be very difficult.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

We tested the LG G6 in the best factory mode in terms of colour fidelity, namely FILMMAKER MODE. In the case of our test unit, this mode was quite well tuned straight out of the box. In SDR content, the only issue we could point out was the white balance, which tended to drift towards warmer tones. Consequently, the image could occasionally appear slightly yellowed; however, overall, this was not an bothersome problem. The G6 performed a bit worse with HDR content. There, we noted too much blue component in the white balance, which caused the image to take on cooler hues, resulting in fairly noticeable errors. As can be seen in our ColorChecker chart, the colours indeed drifted towards these cooler registers. Nevertheless, considering the factory settings, the television displayed a perfectly decent level. We do know, however, that OLED screens – particularly those from LG – respond excellently to professional calibration, which is why we immediately went ahead with it.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After professional calibration, we gained complete control over the panel, and we managed to align all parameters to nearly zero. We successfully calibrated the white balance perfectly, which eliminated the factory cool and warm tints from the screen. The effects are clear as day in the ColorChecker test – the average colour reproduction errors dropped below the critical value of 1-2. And what does that mean? PERFECT colours, without any distortion! However, as reviewers, we must point out here how the LG G6 arbitrarily manipulates brightness, for which the EOTF curve is responsible. When looking at the standard synthetic chart, it might seem that the line is quite straight. However, the situation changes when we turn on the measurement filter, which shows how the television interprets brightness in real, moving film scenes (EOTF in MOVIES). Then it becomes evident that some of the tiniest parts on the screen are slightly over-brightened by the algorithm. Of course, for the average viewer, such a deviation will be practically unnoticeable, but in the test of such an expensive screen, it is worth noting – especially since we are talking about a model that has huge aspirations to be named the best television of the year.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Whatever one may say about the G6’s problems with near-black signal, it must be fairly acknowledged that it handles heavily compressed material and lower resolution content exceptionally well. All unwanted, unsightly tonal transitions are effectively reduced here by the "Smooth Gradation" feature. At the "Low" setting, the algorithm works flawlessly – effectively masking the artefacts resulting from strong compression without destroying the sharpness and details in the frame. Higher levels of this function do indeed smooth the image further, but they start to blur the real elements of object texture, which is why we recommend keeping this slider at a low setting. As for the upscaling to 4K, the processor does an excellent job – edge sharpness and detail reconstruction are at the highest level, and in this regard, the G6 does not fall behind the world leaders at all.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

LG G6 is an OLED television, so in the category of motion fluidity, it traditionally deserves the highest marks. The television supports very high refresh rates reaching up to 165 Hz in 4K resolution, but most importantly – on the screen, you will not notice any signs of blurring. The response time of the panel is almost instantaneous, ensuring that dynamic images remain perfectly sharp.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

The LG G6 is a true monster for gamers and one of the best-equipped televisions on the market in this regard. The manufacturer has not skimped on features, equipping this model with as many as four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This means that no matter which port you plug in your PlayStation 5, Xbox Series X, or powerful PC, you will get the absolute maximum performance from them.

The television supports a full set of gaming technologies: from VRR (Variable Refresh Rate) to AMD FreeSync Premium Pro, and even Nvidia G-Sync Compatible. On top of that, it offers remarkably low, nearly imperceptible input lag and an exceptionally well-functioning Game Optimizer panel, which allows you to monitor signal parameters in real time. Gaming on this screen, with the perfect black of OLED and impressive refresh rates, is pure pleasure.