Hisense E7Q PRO / E79Q PRO vs IFFALCON U85X

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

iFFALCON U85 handles HDR in a rather twofold manner – on one hand, it can surprise with solid peak brightness of around 650 nits, which places it well above average in this price segment. This is especially evident in bright, full-screen scenes. Examples from films such as Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of HDR effect when the entire panel needs to "ignite," delivering truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize black depth to such an extent that they can stifle the brightness of small light points to just 100 nits, which drastically reduces image dynamics and deprives us of the true "bite" we expect from HDR standards. On a brighter note, however, the colours remain impressive, as the use of the PFS phosphor filter (marketed as QLED by the manufacturer) showcases them very well, achieving nearly 94% coverage of the DCI-P3 colour palette, allowing for a vibrant and rich image in most content.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

We tested the factory colours on the iFFALCON U85X model in 'Film' mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main issue that stands out in both SDR and HDR content is the incorrect white balance – an excess of blue and red components gives the image a slight purple tint, which disrupts the naturalness of the film scenes. An even greater challenge is the way the television manages its brightness. Analyzing the gamma chart for the SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, only to suddenly make an unnatural jump towards 3.0. In practice, this leads to confusing effects – large, bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After professional calibration of the movie mode, we must admit that the result is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Colour errors in SDR content have dropped to a level below 2, which makes them virtually imperceptible to the human eye. We have managed to set the white balance almost perfectly, and brightness management (gamma) has become nearly exemplary. As a result, with standard quality materials, the television simply looks perfect and it is difficult to fault it.

In the case of HDR signal, the situation has also significantly improved, although here the nature of the device becomes a bit more evident. Colour errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF graph (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to notice what is not immediately visible regarding the brightness management by the U85. Although the reference line looks decent, in real film scenes, the television still interprets the signal “in its own way” due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical affliction of almost every Mini-LED, which must reconcile high brightness with the attempt to maintain deep blacks. One simply needs to be aware of these technical limitations, which are unavoidable in this segment.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

When it comes to upscaling the image to 4K resolution, the iFFALCON U85X performs well. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, one can notice slightly jagged edges (especially on fine lines), but let's be honest – this is a scenario that you will encounter only when watching very old recordings, so in everyday use, it is not a real problem.

Much worse is the digital processing aimed at smoothing tonal transitions. Although in the menu we find the “Gradual Smoothing” function, its effectiveness is at least questionable. In practice, it does not effectively eliminate banding (colour banding), and worse, it can cause more harm than good. This filter can be too aggressive in areas where it shouldn’t, artificially smoothing details that should not be altered, such as the natural texture of the face or fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” appearance, so it is best to use it with great caution or, preferably, leave it switched off.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In contrast to budget constructions, which in dynamic sports scenes can resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel that has a native refresh rate of 144Hz. However, it is worth noting that in the world of films, series, or sports, we will primarily operate at 120Hz due to the specifics of how image enhancement systems function. Such a fast panel is excellent news for gamers and sports fans as it opens the door to advanced motion settings that simply do not exist in cheaper 60Hz models.

We manage everything from the menu “Motion Clarity”, where instead of using pre-set, often overly aggressive modes, we definitely recommend our own configuration based on two sliders. The most important of these, motion blur reduction, is responsible for fluidity in films – here, it’s best to aim for a value of around 4, which will maintain a natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, motion blur reduction, is the key to success in sports broadcasts. In this case, it’s worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, while troublesome trailing is eliminated.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.

iFFALCON U85X is an outstanding piece of equipment for gamers that has just about everything one can expect from a modern screen for consoles or PCs. We find here two full-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing the image and with minimal latency. The television handles high refresh rates in various resolutions without any problems, and a real curiosity is the mode that allows for achieving up to 240Hz when dropping down to Full HD quality. The whole thing is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, customising the interface appearance, or even adding a virtual crosshair in the middle of the screen.