Hisense E7Q / E79Q vs TCL A400 PRO

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches around 600 nits. That level already allows for a real HDR effect, and in many films it does produce a noticeably more attractive picture than in SDR. However, it is not a level that overwhelms with sheer brightness. The A400 Pro therefore isn’t one of those TVs that ‘attack’ the viewer with a powerful flash in every eye-catching scene. The biggest limitation is seen with small bright elements on a dark background. Because of fairly aggressive local dimming control, the TV can significantly reduce their brightness, in extreme cases even to around 100 nits. This means that small lights, sparks, stars or individual highlights can be much less visible than they should be. It’s worth adding, however, that this isn’t without reason. The A400 Pro does this to maintain as deep a black level as possible and to limit the halo effect around bright objects. So it’s an intentional compromise: the TV more often opts for deeper blacks rather than maximally bright, point-like highlights. On one hand this can be understood, especially given the limited number of dimming zones, but on the other you should be aware that the HDR effect won’t always be as strong as the peak brightness alone might suggest.

On the plus side, the colours are a strength. The PFS LED filter used here, marketed by the manufacturer as QLED, allows for suitably saturated colours. Coverage of the DCI-P3 gamut measured around 94%, and BT.2020 around 74%, which is a solid result for this class.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

As standard, we performed colour measurements in the best‑tuned Filmmaker Mode, the mode that is designed to be closest to the creators' intentions. The A400 Pro of course also offers other picture modes, but in practice these come with considerably larger colour errors and interfere more with the character of the image. Therefore we will not deal with them in detail in this part of the test. So how does the out‑of‑the‑box colour reproduction fare? In short: really very good. Actually, looking at our measurement results, downright excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during measurements we genuinely rubbed our eyes in amazement. Such good factory settings do not happen often, even in TVs operating in Filmmaker Mode. All the more credit is due to TCL, because the A400 Pro right out of the box can deliver an image very close to how the source material should look. The results were so good that one could easily think someone had already given this unit extra attention and tried to calibrate it.

Our nitpicking really comes down to just one thing. In SDR content the image was slightly brighter than the dark‑room reference intends, because the factory gamma was set closer to 2.3 than to 2.4. This is not a large error and most viewers will probably not even notice it.

It should, however, be noted that we are talking about our specific test sample. With factory colours there can always be some variation between units, production batches or screen sizes. We do not assume, therefore, that every A400 Pro will look identical straight out of the box.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

Despite its superb factory calibration, we couldn't resist checking how the TCL A400 Pro would respond to professional calibration. Since the starting point was so good, we were all the more curious whether there was anything more to be had from the TV. And here we must boast: we managed to reduce our unit's colour errors to absurdly low levels. Measurements below a value of 1 are not something you see every day, even in very good TVs. Such results are more commonly associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and colour reproduction the A400 Pro therefore simply performed exceptionally well after calibration. The only gripe we have after closer analysis relates to the luminance behaviour. The TV adjusts luminance depending on the content being displayed and quite often the picture is slightly darker than the reference calls for. This is most likely due to the way the Mini-LED backlight and local dimming algorithms operate in this model. However, this does not spoil the overall impression, because in terms of colour accuracy alone the calibrated A400 Pro showed a level that was really hard to expect.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

Digital image processing is, unfortunately, one of the weaker points of the TCL A400 Pro. That does not mean the TV performs badly, but it is hard to call it anything clearly above average. The upscaling itself is adequate: edges are smoothed fairly well, the picture does not look overly sharp or "pixelated", and lower-quality content can be watched without much discomfort. At the same time, the overall image is slightly soft and lacks the precision offered by the best image processors in more expensive TVs.

Much worse, however, is how it handles tonal transitions caused by strong signal compression. TCL has equipped the A400 Pro with a "Gradual Smoothing" feature that, in theory, should limit visible colour banding and artifacts in lower-quality material. In practice, though, its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can also smooth out image details, giving the picture an artificial, slightly blurred character. For that reason, we think it is best to leave this feature off. The A400 Pro copes decently with basic image scaling, but if you often watch heavily compressed content with noticeable posterisation, this model will not be among the best choices.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we are most interested in its behaviour at 120 Hz. That is the frequency most consoles are limited to today, as well as many sports broadcasts and high-frame-rate content. At that rate the TV performs quite well. The sharpness of moving objects is really good, especially after properly configuring the motion smoothing. The "Motion Clarity" function is responsible for improving smoothness. Its settings include two sliders that let you tailor how the motion smoothing operates to your preferences, separately for lower and higher frame-rate material. This makes it possible to achieve both a more cinematic look and a noticeably smoother picture. Those who do not want to fiddle with manual configuration can use presets such as low, medium, high, cinema or nature.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.

In terms of features for gamers the TCL A400 Pro performs brilliantly. The TV has practically everything you can expect from a gaming TV today: support for 4K at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games including Dolby Vision, and HGiG. That means it works well with both next-generation consoles and a PC. Another plus is the presence of the Game Bar, a special panel with the most important settings for gamers. From it you can quickly check basic information about the signal, refresh rate or active features, and also adjust the appearance and behaviour of some settings to suit your preferences. This solution may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming.

The only thing to complain about is the number of full HDMI 2.1 ports. The A400 Pro has only two such connectors out of the four available, and one of them also serves as eARC. In practice this means that if someone wants to connect two next-generation consoles and a soundbar, they may run into some limitations. In that scenario you will have to either swap devices or use additional equipment, such as an AV receiver or a soundbar with HDMI inputs. Even so, it is hard not to rate the A400 Pro very highly as a TV for gamers. The gaming feature set here is truly powerful.