Hisense E7Q / E79Q vs Sony BRAVIA 2 II (S25M2)

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The Sony Bravia 2 II is not a very bright TV and unfortunately that is immediately apparent in HDR. In our measurements brightness stayed around 300 to 330 nits, which is clearly too low for the brightest parts of the image to look truly impressive. In practice, HDR here does not differ that much from standard SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you would expect from HDR material. The Bravia 2 II therefore performs much better with standard SDR content, and in that use its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II is also not impressive in terms of colour. The TV does not use any additional gamut‑expanding filter, such as the quantum dots found in QLED TVs or a PFS phosphor layer. In our measurements coverage of the DCI‑P3 gamut was about 78%, and the very wide BT.2020 roughly 57%. That's definitely too little to talk about truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II therefore performs much better in the Rec.709 standard, the gamut used for films, series and television in SDR.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The out-of-the-box colour reproduction in Cinema mode was actually quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, so some colours shifted to slightly warmer, at times faintly pinkish, tones. However, this wasn’t a major fault and during normal viewing the picture still looked fairly natural. There was a bit more happening with image brightness. Looking at the gamma curve, you can see Sony doesn’t stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a larger part of the picture becomes darker than it should. That said, it’s not such a large difference as to be very distracting in everyday viewing. Overall, SDR straight out of the box performs quite respectably.

The situation is considerably worse in HDR. We’ve already mentioned the limited colour gamut, but in addition the Bravia 2 II noticeably manipulates image brightness here. The EOTF curve sits below the reference value for a large part of its range, which means the TV renders most mid and brighter parts of a scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this results in HDR that not only lacks much brightness, but can also simply look too dark.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

Calibration did a lot for the Bravia 2 II, particularly with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now follows the reference value much more closely. As a result, the image no longer has the previous pink cast, and the brightness across different areas is much better organised. You can also see this in the colour errors, which after calibration fell to a very low level (with slight issues in the most saturated reds). We also partially managed to rein in the Bravia 2 II in HDR, especially in the way the television handles image brightness. However, there is one thing no calibration can fix: the capabilities of the panel itself. A narrow colour gamut means the television is physically unable to reproduce the most saturated colours present in HDR material. On top of that, the low contrast of the IPS panel means darker scenes are veiled by a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II makes use of its capabilities, but unfortunately we cannot overcome the panel's inherent limitations.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

The upscaling on the Bravii 2 II is quite good and, in that respect, the TV matches the standard Sony has set. Lower-resolution content is sensibly upscaled to 4K, and the image is slightly smoothed in the process without excessive edge sharpening. The situation is worse when it comes to improving footage with visible compression artefacts. This is handled by the "Digital Noise Reduction" function, which at the "High" setting can indeed smooth out some unpleasant tonal banding. The problem is that it does this rather aggressively and, along with the imperfections, it also removes a lot of fine detail, including natural film grain. What is more, when there is more motion on screen its effectiveness drops sharply and any improvement is then minimal. For everyday use we therefore tended not to use this function.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

Bravia 2 II uses a 60 Hz panel and, given its capabilities, handles motion quite well. However, bear in mind that it is a basic panel and its limitations are already clearly visible, especially during sports. The TV cannot interpolate 50/60 fps material to a higher refresh rate, so it cannot further improve the sharpness of fast-moving objects. For films and series, however, it offers a conventional motion smoothing feature that can reduce the characteristic judder of material shot at 24 fps.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.

The Bravia 2 II is not a television that lends itself well to gaming, and the list of features shows that quite quickly. You essentially only get the automatic low-latency mode ALLM and a simple Game Bar that lets you view basic signal information and change a few settings. But that is where the list of strengths ends. The TV does not support VRR or 120 Hz (not even at lower resolutions), and on top of that it has problems with a proper implementation of the HDR HGIG format. It is suitable for occasional console gaming, and thanks to low input lag controls remain responsive, but if someone is looking for a TV primarily for games, the Bravia 2 II will simply be a rather limited choice.