Compare: Hisense E7Q / E79Q vs Samsung The Frame 2026 (LS03H)

The Hisense E7Q / E79Q is a type of television that does not promise miracles – and maybe that’s why it can pleasantly surprise. It doesn’t try to pretend to be high-end equipment, it just does its job. If you are looking for a cheap screen for everything, that can handle Netflix, a console, and early morning YouTube with coffee, then this model makes a lot of sense. The VIDAA system has been maturing for several years, and it shows that the manufacturer is drawing conclusions. We have AirPlay, screen mirroring, voice search in Polish – everything works, maybe not at lightning speed, but smoothly enough not to be irritating. You won’t find thousands of apps like in Google TV, but the most important ones are at hand. It’s a system meant to be simple and practical, rather than overloaded with unnecessary gimmicks – and in that sense, it really holds up. There’s something interesting for gamers too. The E7Q / E79Q offers low input lag, an automatic low latency mode (ALLM), support for VRR up to 60 Hz, and even a 120 Hz mode in 1080p resolution. This is not a screen for hardcore e-sports enthusiasts, but if you simply enjoy firing up the console in the evening and playing a few rounds, this television will do its job without complaint. And how about the picture quality? We won’t deceive you – it’s not spectacular, but there are also no reasons to complain. A brightness level of around 350 nits won’t impress, however, the contrast thanks to the VA panel can really surprise positively. The black is quite deep, and the colours have a pleasant intensity, especially in SDR mode. It’s a bit of a shame that Dolby Vision adds little – because if it worked as it should, we would have a television that could confidently be recommended for HDR viewing as well. On the other hand, it’s hard to expect that in this price range. It’s simply a fair, well-priced screen that doesn’t try to be a star, but is capable of delivering solid picture quality and surprisingly good features. And although it’s not perfect, after a few days of use, it’s hard not to think: “Wow, this cheap Hisense really does deliver.”

Samsung The Frame 2026 is still a TV aimed at a fairly specific type of buyer. If your main priority is having a screen that looks good in your interior, hangs almost flush against the wall, and doesn’t simply turn into a large black rectangle when switched off, there are very few TVs on the market that execute this idea quite as well. The matte screen, interchangeable bezels, external One Connect box, and extensive Art Mode allow The Frame to genuinely become part of the room rather than just another TV sitting in the living room. And that’s exactly where we see its biggest appeal.

Importantly, though, that doesn’t mean design is all you’re getting. The Frame performs really well in bright rooms. Its matte coating is very effective at reducing reflections, brightness reaching around 650 nits is enough for comfortable daytime viewing, and the wide colour gamut means colourful content, animation, and brighter HDR scenes can look very impressive. On top of that, there’s 144Hz support at 4K and, for the first time, up to 240Hz at Full HD. VRR, ALLM, FreeSync, G-Sync, HGiG, low input lag, and an extensive Game Bar make The Frame a much more capable gaming TV than its “artistic” character might suggest.

The biggest compromises become apparent when you look at it as a TV primarily intended for home cinema. The Frame has no local dimming, so blacks become noticeably raised in dark scenes, and this is where the difference compared with good Mini LED and OLED TVs is most obvious. HDR therefore looks best with bright and colourful content, while evening movie sessions in a dark room are definitely not its strongest suit. There is also noticeable motion blur and only one full-bandwidth HDMI 2.1 port on the One Connect box, which may be frustrating for some users, especially gamers.

The Frame 2026, then, isn’t a TV for someone looking for the absolute best picture quality in its price range. There are models that offer deeper blacks or a more impactful HDR experience. But if the TV is meant to become part of a well-designed living room, is often used during the day, displays artwork, and at the same time needs to perform well with a wide variety of content, The Frame still makes a lot of sense. Samsung has barely changed its formula here, but it’s easy to see why — the “picture on the wall” concept is still executed extremely well. Owners of the previous model have little reason to upgrade, but for new buyers looking for this particular combination of design and TV functionality, it remains one of the most interesting options on the market.

The Hisense E7Q / E79Q in our test variant of 58 inches is equipped with a VA-type panel, which has a huge impact on the perception of contrast and black levels in films and series. Thanks to such a panel, one can expect decent contrast and a stable visual effect, which works really well in most scenes. In our measurements, we achieved values approaching around 6000:1, which should be considered a solid result in this price range. However, it is important to remember that this is not a design with local dimming, so one cannot expect the deep, "pitch-black" blacks known from more expensive models. In some shots, the black can have a slightly navy hue, which is completely natural with this technology and price. This, however, is a compromise that does not detract from everyday viewing – especially if we watch in the evening with slightly dimmed light.

Samsung The Frame 2026 uses a VA panel but has no local dimming. That means the TV cannot dim selected parts of the screen. The backlight therefore works quite evenly across the whole panel. The VA panel itself gives an advantage over IPS or ADS screens. Blacks are noticeably better, and the picture doesn't look quite as washed out when watching in the evening. That said, in terms of contrast The Frame performs fairly averagely. This is most evident in dark scenes. If a bright object appears on a black background, the TV cannot dim the area around it. Blacks then take on a more navy cast and the image loses depth. The same applies to films with black bars. In a darkened room it's fairly easy to see that the bars are not truly black. In simpler, brighter scenes the issue is much less noticeable. So during regular TV, sport or daytime viewing, contrast is unlikely to be a major problem. It looks worse during evening viewing sessions, especially if you've previously used an OLED or a good Mini-LED. The difference in black levels to The Frame's disadvantage then becomes very obvious.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The Frame 2026 is a genuinely bright TV. Its peak brightness reaches around 650 nits and, importantly, it maintains similar levels regardless of the type of scene being displayed. It doesn’t really matter whether we’re watching a very bright full-screen image or just a small highlight occupying part of the screen. The backlight remains powerful, allowing bright parts of the image to stand out clearly.

This gives The Frame a solid foundation for HDR. Bright highlights can look impactful, and the picture doesn’t appear flat or overly dim. Unfortunately, there is a compromise. Without local dimming, the TV cannot darken the black areas surrounding very bright objects.

This is clearly visible in scenes 2 and 4 of our test procedure. Bright elements look impressive, but at the same time, the blacks around them become noticeably raised. As a result, the image loses some of its depth, especially when watching in a dark room. This is why The Frame performs best with HDR in bright and moderately bright scenes, where its high brightness works to its advantage. In darker scenes, the situation is quite the opposite.

Colours

The Frame also performs well when it comes to colour reproduction. As a QLED TV, it can display a wide colour gamut and produce rich, saturated colours. DCI-P3 coverage reaches around 94%, while BT.2020 comes in at around 72%. These are good results, and you can see the difference in actual content.

Colours look vivid without appearing washed out, particularly in bright and colourful scenes. Animations and other content with plenty of saturated colours can look really good on The Frame. With this type of material, the TV shows one of its stronger sides.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

For assessing the factory colour output we chose the Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to reproduce a film or series as faithfully as possible. The TV then switches off most of the extra picture enhancement features, and the colours and luminance characteristics are intended to be as close as possible to what the creators of the material intended. And it must be admitted that The Frame 2026 performs really well in this respect straight out of the box. The biggest deviation is visible in the white balance. As brightness increases the blue starts to drop out and green increases slightly. As a result the picture shifts toward warmer tones. White is therefore not perfectly neutral, and in some scenes you can notice a slightly warmer cast.

The luminance response for both the gamma and EOTF curves looks good. Across most of the range they stay fairly close to the target, although in the darkest parts of the picture there is a larger deviation. In practice some details emerging from black may therefore be rendered a little more strongly. However, this is not an error that stands out during normal viewing. Overall Filmmaker Mode is a good starting point here. However the picture is a little too warm by default and not all hues land exactly where they should.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

After calibration we mainly managed to remove that warmer tint and better even out the white balance. We also smoothed the brightness response a little, which made the picture more neutral and predictable. There are, however, things calibration won't fix here. It's mainly the black behaviour, which stems from the backlight design and the lack of local dimming. In some scenes blacks will therefore still be slightly lifted and you simply have to accept that. It's more a characteristic of this model than something that can be fixed with the settings. HDR is also a limitation. Samsung doesn't allow full freedom when working with the widest colour gamut, so not all colours can be reproduced perfectly. In normal viewing it's probably hard to notice, but it's worth being aware of.

For such a budget television, the Hisense E7Q / E79Q performs really well with such a challenging element as the fluidity of tonal transitions. In most scenes, the colours blend together naturally, without noticeable jumps or artificial edges. Brighter parts of the image stand out particularly well – the transitions are smooth and pleasing to the eye. Minor issues only occur with very dark shades of grey, where slight banding can be noticed. However, this is a detail that does not affect the overall reception of the image. For a television in this range, the result is more than decent.

Gradation in The Frame 2026 comes across well, though not perfectly. In bright tonal transitions you can notice slight issues and occasional mild banding. These are not faults that seriously disturb normal viewing, but they can be picked up on our test images and in more demanding scenes. We would rate the bright tonal gradation at roughly 7.5 to 8 out of 10.

Interestingly, gradation in the darker parts of the image looks noticeably better. Here the transitions are very smooth and it's hard to find clear signs of posterization. This is the opposite of many LCD TVs, where the near-black region often causes bigger problems. In photos of dark scenes you can, however, see some unevenness in the image. These do not stem from the gradation itself but from panel uniformity and the operation of the backlight. Unfortunately, in that respect our sample of The Frame was not perfect, so in very dark shots you could spot brighter and darker patches of backlight.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, only the older, second-generation version. And you have to admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and after upscaling to 4K it still looks natural. The TV can also somewhat "tidy up" weaker sources, like older recordings or lower-quality broadcasts. That doesn't, of course, mean it will suddenly turn poor footage into 4K, but at closer viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer, and fine details don't get lost as much to signal compression.

Samsung also offers a few additional image-enhancing features, but as usual it's best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterization, but it also noticeably interferes with the image. The picture then simply starts to look very artificial, for example by heavily smoothing characters' faces. So it makes the most sense with really poor sources when various types of noise are seriously distracting.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

Samsung again used a panel with a maximum refresh rate of 144 Hz. Refresh rates up to 120 Hz primarily offer greater possibilities with material that contains a lot of motion. The TV can use additional motion-smoothing systems that can improve fluidity in sports and other fast-moving content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a fairly slow response time, and consequently fairly pronounced motion blur. With rapidly moving objects, especially on a dark background, trails are easy to notice. There is also a slight doubling of edges, which can be visible even when additional motion-enhancement systems are switched off. We saw similar behaviour in last year's The Frame 2025, and it's a shame Samsung hasn't addressed this issue. The 144 Hz itself provides a good foundation, but the panel's response time still limits this TV.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.

In terms of gaming features, The Frame is practically on a par with Samsung’s top televisions. When a console is connected the TV automatically switches to Game Mode thanks to ALLM, so we do not have to change settings manually each time. There is also VRR, which matches the screen refresh rate to the number of frames produced by the console or PC. This helps avoid the characteristic screen tearing when frame rates drop. The Frame of course supports 4K at 120 Hz, so you can take advantage of the capabilities of the PlayStation 5 or Xbox Series X in games that offer higher frame rates. HGiG also works correctly. With HDR properly configured on the console, the TV does not try to brighten the picture further on its own, so bright effects in games are displayed as they should be. Samsung also includes a Game Bar. It is a handy menu you can bring up without leaving the game. There you can check VRR operation and the current frame rate, and quickly change the most important gaming-related settings. With a PC the possibilities are even greater, because the aforementioned Full HD mode lets you increase the refresh rate up to 240 Hz. There is essentially one feature missing that Samsung has already got us used to, namely Dolby Vision Gaming. Xbox owners will notice this most, as that console can use Dolby Vision in games. There is one more thing worth mentioning specific to this model. Its One Connect module has only one HDMI 2.1 port, so you must plug the console or PC into that port if you want to use 4K at 120 Hz. Fortunately Samsung did not combine this port with eARC. The soundbar can therefore be connected separately (3) and you still have a full HDMI 2.1 available for the console.

In games, the easiest thing to notice is how fast (or slow) the television is – and the Hisense E7Q / E79Q passes this test without a hitch. After just a few minutes of playing, you can feel that the response to the controller movements is instantaneous, without that characteristic delay that can ruin even the best match in FIFA or a crucial exchange in a fighting game. In game mode, the E7Q / E79Q operates with a delay of less than 15 ms, which means there is virtually no gap between pressing the button and the response on the screen. This is a level that more expensive models would be proud of. And it is precisely for this responsiveness – perhaps even more than for the picture or features – that this television truly deserves to be praised.

People who feared that the additional One Connect module might cause greater delay between our action on the gamepad and what happens on the screen can sleep soundly. The input lag we measured is just as low as in other Samsung TVs.

At 60 Hz it is around 15 ms, and after switching to 120 Hz it falls to around 8 ms. These are very good results, so the delay is hard to notice in practice even in fast-paced games. The One Connect module itself does not introduce any noticeable issue.

When it comes to working with a PC, the Hisense E7Q / E79Q unfortunately does not impress. Yes, the television supports full 4:4:4 chroma sampling, so text and fonts are quite readable, but that is where the list of advantages pretty much ends. The screen has a significant issue with dithering, which in practice looks very unpleasant – as if the surface of the image subtly shimmered with colours. This is best seen with dark letters on a grey background – instead of neutral shades of fonts, there are delicate flashes of blue, green, and red, reminiscent of a rainbow effect. After extended use with a computer, this can strain the eyes and reduce comfort. On the plus side, one can note the presence of frame synchronization and the ability to operate at 120 Hz at a lower resolution, which may be a small consolation for gamers. However, as a typical monitor for PC use, the E7Q / E79Q performs rather mediocrely.

In this category you could jokingly say that the new The Frame gives with one hand and takes away with the other. If you look solely at PC gaming, it performs really well. You have 144 Hz at 4K or even 240 Hz in Full HD, plus support for G-Sync and FreeSync and very low input lag. The Frame can easily serve as a large gaming monitor and it's hard to find major complaints.

On the other hand, we had the impression that font readability in the new model has worsened slightly. When you look at text from very close up, you can notice additional halos at the lower edges of characters caused by the action of individual sub-pixels. This gives a slight impression of blurred text. Of course this is mainly an issue for people who would actually want to use The Frame as a monitor on a desk, for example for working with text. At a typical viewing distance the problem is practically impossible to notice. And let's be honest, it's hard to imagine anyone putting a 55- or 65-inch The Frame on their desk.

The Hisense E7Q / E79Q has typical VA panel weak viewing angles. Straight on, the image looks very good - the blacks are deep and the contrast is high. However, it only takes sitting slightly off to the side for the situation to change rapidly. At an angle of about 45 degrees, brightness drops by around 73%, and colours clearly lose saturation. This is the typical compromise we will have to accept for choosing a television with this type of panel instead of an IPS panel. With IPS, the viewing angles are much better, but the blacks are considerably worse.

Viewing angles are not a strong point of this model. Compared with LCD TVs with IPS panels, and even more so with OLEDs, the picture loses quality fairly quickly when viewed at an angle.

The Hisense E7Q / E79Q performs best in moderately bright living rooms. Its brightness ranges from 350 to 380 nits, so in typical home conditions, the picture looks good, but in very sunlit rooms, it begins to lose clarity. This is simply not a screen for interiors with large windows or strong daylight. On the plus side, it is worth mentioning the satin coating of the panel, which quite effectively suppresses reflections – both from lamps and from windows. Thanks to this, even if the room is not in dim lighting, the image still remains fairly readable.

The Frame is, by design, a television that will often be used in a bright living room, and its matt finish suits that very well. The screen effectively diffuses reflections, so a window or a lit lamp don't turn into a clear mirror. In that respect it's really good and it's one of this model's stronger points. The matt coating does, however, have its downside. Strong light falling directly on the screen scatters over a larger area and slightly raises the black level. So during the day blacks don't look as "deep" as at night, especially when the room is very bright. But we think that's a fair compromise. On the plus side, The Frame's high brightness helps. The TV has enough power that the picture doesn't wash out and remains clearly visible during the day. Overall, then, it's a good TV for a bright living room, particularly if reflections bother you more.

SmartTV Features: Vidaa

When it comes to Smart TV features, the Hisense E7Q / E79Q runs on the VIDAA system, which has been developed by the Chinese manufacturer for several years. It is evident that the software is maturing – it includes AirPlay, Screen Mirroring, and voice search in many languages, including Polish. Unfortunately, in our unit, it operated quite slowly, which surprised us somewhat, as in other Hisense models this system reacted much faster. A downside is the limited application library. Of course, the most important apps are available – Netflix, Disney+, and YouTube – but it's worth checking before purchase if you will find everything you use on a daily basis there.

Classic Features

In terms of traditional television functions, the E7Q performs significantly better. It has practically everything one could expect from a classic television: recording from built-in tuners to USB, a headphone jack output, and even a component input for older audio equipment. Additionally, it offers full audio support via eARC, so you can be assured that regardless of the situation, the soundbar will always "play as it should." The remote is also fairly traditional, well-designed with a large number of buttons (including numerical ones), which may appeal to those who still watch regular television on their TV. 😉

Operating System: Tizen

Samsung The Frame 2026 runs on the familiar Tizen operating system, so when it comes to Smart TV features, you get pretty much everything you would expect from a modern TV. There is a wide selection of streaming apps, AirPlay, SmartThings, and the ability to cast content from a smartphone. The system itself is fast and responsive, while the menu layout is very similar to what you’ll find on other Samsung TVs.

When it comes to traditional TV features, things are a little more basic. The Frame doesn’t really stand out in this area, focusing primarily on its online features and lifestyle-oriented functionality.

Art Mode

The key feature, of course, remains Art Mode. It allows The Frame to display artwork or your own photos when you’re not watching TV, effectively turning the screen into part of your interior. The matte screen coating plays an important role here, as it helps the displayed artwork look less like an image shown on a glowing TV screen.

Another interesting addition is the motion sensor, something you won’t normally find on other TVs. It’s worth pointing out that this is not the same thing as the ambient light sensor. The latter adjusts the screen brightness to match the conditions in the room, while the motion sensor detects whether someone is nearby. If the room is empty, the TV can automatically turn Art Mode off and then switch it back on when you return. This means the screen doesn’t have to stay on all the time.

Another feature that works particularly well with this model is One Connect. In our opinion, it makes a lot of sense on a TV like The Frame, which is designed to sit as close to the wall as possible. All the main cables are connected to a separate box, while only a single cable runs to the screen itself. It’s simply a very convenient solution.

It’s also worth mentioning that Samsung includes a dedicated wall mount in the box. That might sound obvious, but it really isn’t. With the flagship S99H, for example, which also puts a strong emphasis on flush wall mounting and blending into the interior, the appropriate wall mount has to be purchased separately. With The Frame, it’s included, so you can save yourself a bit of extra money right from the start.

*The Art Mode photo was taken on The Frame Pro 2026. It looks identical on the standard The Frame — we have to admit that we simply forgot to take a photo of it during testing. 😉

The media player in the Hisense E7Q / E79Q works properly, but it can be finicky. The biggest problem concerns photo support – the television only handles selected formats, and some files simply do not open. This is quite surprising, as even cheaper models from other manufacturers usually do not have this issue. Videos and music play without major problems; however, one must take into account that the E7Q is not a master of versatility when it comes to files from a pendrive. It is rather a basic player that works – as long as we don't try to 'surprise' it with something.

In terms of USB file playback, The Frame performs adequately. The TV easily handles the main video, photo and audio formats, so in everyday use you should not encounter many surprises. However, we again ran into problems with the HEIC format, which is common on Apple devices. Images saved in this format could not be opened correctly, which can be irritating if you often transfer photos directly from an iPhone. Apart from that, the player worked without major issues.

The sound in the Hisense E7Q / E79Q is exactly as one might expect from a television in this price range – rather flat, but quite loud. During measurements, the maximum volume reached about 83 dB, so it is more than sufficient for everyday viewing. The dialogues are clearly audible, which somewhat compensates for the lack of pronounced bass and depth. There are no revelations here: it is simply a solid minimum that can be accepted. However, a plus point is the wide support for audio formats. The television handles Dolby TrueHD, Dolby Atmos, and even the increasingly rare DTS:X. That is quite a nice bonus, as at least we can be sure that regardless of the source – everything will sound as it should. (Definitely when we connect it to an external audio source such as a soundbar).

Despite using a 40 W speaker system in a 2.0.2 configuration — on paper somewhat better than in many conventional TVs — the sound is fairly average. What bothers us most is that it’s simply flat. As with most very slim TVs, there is a lack of bass and greater depth. Fortunately the midrange and treble are reproduced correctly. Dialogue is clear, and at normal listening levels there are no major distortions. For news or regular TV that setup is perfectly adequate. For films, music or games, however, you’ll quickly find it lacking.

That’s why we would definitely recommend adding a soundbar or external speakers to The Frame. Samsung, moreover, has an increasing number of models designed specifically for lifestyle TVs, such as the slim S800 series or speakers from the Studio or Music Frame lines, which in design match the TV itself.

Hisense E7Q / E79Q vs Samsung The Frame 2026 (LS03H)

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Colours

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

Sound connection options

Supported audio formats (external HDMI eARC audio):

Senior accessibility

SmartTV Features: Vidaa

Classic Features

Operating System: Tizen

Art Mode

Apps

Playing files from USB

Sound

Sound Quality Test

Acoustic Measurements