Hisense E7Q / E79Q vs LG QNED80A6A (VA)

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

Let's now talk about how this television shines. If you are expecting dazzling light effects, we need to temper your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. This is not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamism" offered by flagship products. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another crucial category: colours. This is where PFS technology comes into play, which LG marketers disguise under the name QNED/NanoCell. Thanks to this approach, the television offers a much wider colour palette than classic LCD designs. In our tests, coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even with lower brightness, when watching movies in HDR, colours will be vivid, deep, and appropriately saturated. The image is not washed out but rather juicy, which is a significant advantage in this price range.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

It might seem that since the QNED80A is one model, regardless of the version, it should offer the same picture. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This television, “out of the box,” serves us a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, even hot. Many users may describe this as a picture that is “too cinematic,” leaning towards sepia. Additionally, there is the issue of the gamma curve – the television has a tendency to slightly artificially brighten scenes (gamma is too low), causing the picture to lose some depth. The good news is that these are not panel errors, but merely software issues. As always in our tests, we conducted professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, too warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, which gave the image depth. The greatest improvement is noticeable in SDR content, that is, while watching regular television, YouTube, or playing games without HDR. Here the QNED80A shows its class – colour reproduction errors (DeltaE) have dropped below a value of 2. In technical terms, this means that the errors are virtually unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Although we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This stems from the nature of the edge-lit backlight with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to behold than with factory settings, even if it falls a bit short of studio perfection.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

In this category, the QNED80A proves to be a true "dark horse." It is an excellent, affordable television for those who frequently watch lower-quality content – for example, traditional cable TV. The processor used here handles upscaling, that is, enhancing low resolution to native 4K, exceptionally well. The image after processing is natural, smooth, and, most importantly, not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating annoying "banding" of colours under heavy video compression. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artefacts or distortions. Nonetheless, it is definitely worth giving this feature a chance, as in most cases the quality improvement is visibly apparent.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel featuring a native refresh rate of 60Hz. There is no denying it – at this price, we expected more as we know that Chinese manufacturers can offer 120Hz screens for a similar price. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest aspect of this display. Fortunately, LG has equipped the television with a proven motion smoothing system called TruMotion. It works quite effectively with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: the motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.

Now that we have established that the QNED80A is a television with a 60Hz panel, we must say it plainly: we will not be playing here at 120 frames per second at any resolution. Does this disqualify the equipment in the eyes of gamers? Not necessarily, especially those "casual" ones. LG has decided to sweeten this technical limitation by packing quite a few useful functions inside. We have support for VRR (variable refresh rate) in the range of 48-60Hz and automatic game mode ALLM, which instantly reduces input lag upon detection of a console. All of this is managed from a very convenient, purple Game Optimizer menu, which has already become LG's hallmark. A big plus goes to the manufacturer for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, playing in HDR is clear, and the details in shadows and highlights are accurately reproduced, rather than "cut off".