Hisense E7Q / E79Q vs LG QNED80A6A (IPS)

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

When it comes to image dynamics and brightness, the QNED80A firmly stands its ground. It is not a “bright beast” – during our measurements, peak luminance oscillated between 350-400 nits. To put it plainly: these values won't allow HDR formats to fully spread their wings. So, do not expect that the glare of the sun or car headlights in films will blind you. However, this television has a powerful ace up its sleeve that salvages the overall picture impression – and that is the colours. LG's engineers have employed an advanced filtration system (technically most likely based on PFS phosphor, marketed as QNED/NanoCell), which does a fantastic job. Thanks to this, despite average brightness, the screen is capable of generating exceptionally saturated and pure hues. Our instruments showed coverage of the wide DCI-P3 cinema colour palette at a level of 93-94%. This is a result that outclasses most standard LCD televisions. In practice, this means that when watching 4K HDR content, the picture – although not very bright – is very plastic, vivid, and delights the eye with its depth of colours.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Here, regardless of whether you encounter the VA or IPS version, the situation is identical. LG engineers once again served us their vision of a "gaming look," which unfortunately has little to do with accuracy. When switched to console mode, the white balance automatically drifts towards very cold regions. The image is dominated by the colour blue, which makes it seem artificially sharpened, and the white is so aggressive that it appears burnt out. This creates an effect we associate with vibrant shop modes – everything is meant to shine and scream "I am digital." While some may appreciate this, we must say plainly: the image is not accurate. If you care about naturalness, we suggest you immediately check the settings and change the colour temperature to a warmer one.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

After professional calibration, the QNED80A in the IPS version has changed unrecognisably, especially with "ordinary" content (SDR). We managed to eliminate the greenish tint and calm down the overly bright gamma. In classic television or older games, colour errors (DeltaE) have dropped below the threshold of perception (value < 2). The picture is now coherent, natural, and truly pleasing to the eye. The situation is somewhat more complicated in HDR mode. Although the colours are now in place, the television has a problem with perfectly controlling the brightness (EOTF curve). Due to the limitations of edge lighting and the rather meagre adjustment options provided by LG in this respect, the television's software at times "does what it wants," just to mask the imperfections of black and contrast. However, this is not a cause for concern – despite these technical limitations, the picture after calibration is a class better than what you saw out of the box.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

It often happens that cheap 4K TVs mercilessly expose the flaws of low-resolution materials. Here, it is different. The QNED80A is great equipment for watching content that is not perfect. The processor does a good job of upscaling the image, making even older recordings look quite decent on a 4K screen – they are consistent and free of digital noise. Interestingly, there is a gradation reduction feature available in the settings. It is very effective in combating the so-called banding in low bitrate materials. Of course, it should be approached with some caution. Due to the lower processing power of the chip (compared to the premium series), turning on this option can sometimes result in unwanted artifacts or blurriness. Despite this risk, we encourage experimentation, as in many cases this feature can save a poor-quality viewing experience.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

In terms of motion reproduction, the QNED80A unfortunately has a tough time. The television is based on a display with a refresh rate of 60Hz, which is quite a disappointment for the QNED series in 2025. If you are looking for perfect sharpness during dynamic football matches, you may feel somewhat unsatisfied. A solution in this situation is the TruMotion system. It allows for artificial frame generation, which smooths out the image in films and series. In the menu, you will find a De-Judder slider – we recommend setting it to a value of 2, 3, or 4. This is the "golden mean" that improves fluidity without turning the film into a soap opera.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.

In the gaming section, we won't be pulling the wool over your eyes – the QNED80A is not e-sports equipment. The lack of 120Hz signal support is a fact that must be accepted. However, LG's engineers have done everything possible to maximise the potential of this 60Hz panel, providing gamers with a set of desirable features. First and foremost, the television supports VRR (in the range of 48-60Hz) and ALLM. This means that the image is smooth, not choppy, and the television automatically switches to low-latency mode as soon as we pick up the controller. Accessing these options is incredibly simple thanks to the dedicated system overlay – Game Dashboard. It’s also worth appreciating the support for the HGiG format. This is a nod to owners of modern consoles. Although the screen does not support gaming Dolby Vision, HGiG ensures that the television 'understands' how to display games in HDR. As a result, we avoid the problem of blown-out clouds, which is unfortunately a plague on cheaper LCD televisions.