Hisense E7Q / E79Q vs LG OLED G6 (G64LW, G66LS)

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The LG G6 is currently one of the brightest OLEDs on the market. Its peak brightness reaches nearly 2500 nits, and what’s best – this has a direct impact on real film scenes. The television flawlessly extracts details in the bright areas of the image. And this is regardless of whether we are talking about very small points like stars in the sky or slightly larger elements on the screen. Naturally, with full-screen, uniformly white scenes, the brightness of the G6 decreases due to the panel protection system (ABL). However, in real, varied cinematic shots, this value still hovers around 2000 nits, which can be considered an outstanding result. The coverage of the colour palette also deserves praise. The new second-generation Tandem OLED panel only brought a cosmetic change but still an improvement. The coverage of the DCI-P3 palette reaches nearly 99.5%, whereas for the ultra-wide BT.2020, it is around 84%. These are very good results, although it’s worth remembering one thing: at extremely high brightness levels, the colour volume will be lower than in Samsung Display’s QD-OLED panels due to the use of a white sub-pixel (WOLED). However, in everyday content and most films, catching this difference will be very difficult.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

We tested the LG G6 in the best factory mode in terms of colour fidelity, namely FILMMAKER MODE. In the case of our test unit, this mode was quite well tuned straight out of the box. In SDR content, the only issue we could point out was the white balance, which tended to drift towards warmer tones. Consequently, the image could occasionally appear slightly yellowed; however, overall, this was not an bothersome problem. The G6 performed a bit worse with HDR content. There, we noted too much blue component in the white balance, which caused the image to take on cooler hues, resulting in fairly noticeable errors. As can be seen in our ColorChecker chart, the colours indeed drifted towards these cooler registers. Nevertheless, considering the factory settings, the television displayed a perfectly decent level. We do know, however, that OLED screens – particularly those from LG – respond excellently to professional calibration, which is why we immediately went ahead with it.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

After professional calibration, we gained complete control over the panel, and we managed to align all parameters to nearly zero. We successfully calibrated the white balance perfectly, which eliminated the factory cool and warm tints from the screen. The effects are clear as day in the ColorChecker test – the average colour reproduction errors dropped below the critical value of 1-2. And what does that mean? PERFECT colours, without any distortion! However, as reviewers, we must point out here how the LG G6 arbitrarily manipulates brightness, for which the EOTF curve is responsible. When looking at the standard synthetic chart, it might seem that the line is quite straight. However, the situation changes when we turn on the measurement filter, which shows how the television interprets brightness in real, moving film scenes (EOTF in MOVIES). Then it becomes evident that some of the tiniest parts on the screen are slightly over-brightened by the algorithm. Of course, for the average viewer, such a deviation will be practically unnoticeable, but in the test of such an expensive screen, it is worth noting – especially since we are talking about a model that has huge aspirations to be named the best television of the year.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

Whatever one may say about the G6’s problems with near-black signal, it must be fairly acknowledged that it handles heavily compressed material and lower resolution content exceptionally well. All unwanted, unsightly tonal transitions are effectively reduced here by the "Smooth Gradation" feature. At the "Low" setting, the algorithm works flawlessly – effectively masking the artefacts resulting from strong compression without destroying the sharpness and details in the frame. Higher levels of this function do indeed smooth the image further, but they start to blur the real elements of object texture, which is why we recommend keeping this slider at a low setting. As for the upscaling to 4K, the processor does an excellent job – edge sharpness and detail reconstruction are at the highest level, and in this regard, the G6 does not fall behind the world leaders at all.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

LG G6 is an OLED television, so in the category of motion fluidity, it traditionally deserves the highest marks. The television supports very high refresh rates reaching up to 165 Hz in 4K resolution, but most importantly – on the screen, you will not notice any signs of blurring. The response time of the panel is almost instantaneous, ensuring that dynamic images remain perfectly sharp.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.

The LG G6 is a true monster for gamers and one of the best-equipped televisions on the market in this regard. The manufacturer has not skimped on features, equipping this model with as many as four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This means that no matter which port you plug in your PlayStation 5, Xbox Series X, or powerful PC, you will get the absolute maximum performance from them.

The television supports a full set of gaming technologies: from VRR (Variable Refresh Rate) to AMD FreeSync Premium Pro, and even Nvidia G-Sync Compatible. On top of that, it offers remarkably low, nearly imperceptible input lag and an exceptionally well-functioning Game Optimizer panel, which allows you to monitor signal parameters in real time. Gaming on this screen, with the perfect black of OLED and impressive refresh rates, is pure pleasure.