Hisense E7NQ PRO vs Samsung The Frame 2025 (LS03F)

Based on the luminance chart, which indicates around 550 nits, it can be said that Hisense E7NQ PRO theoretically has the potential to somewhat "magically" enchant us with its image in HDR. While testing various scenes from films, we noticed that the television continually tries to balance maintaining appropriate brightness with preserving the deepest blacks possible. In favourable conditions – for instance, during a scene from “The Meg,” where the screen is flooded with bright light – this brightness can indeed impress us. In such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when more challenging shots appear on the screen with small, bright elements on a dark background, the situation looks significantly worse. The brightness then drops to 200-300 nits, which is decidedly too little to truly distinguish HDR from standard SDR.

It is clear that the television tries, but hardware limitations – mainly the limited number of local dimming zones – prevent it from fully spreading its wings. The final effect is therefore often quite uneven and just as mediocre as in the contrast tests. However, it deserves credit for its impressive coverage of the DCI-P3 colour gamut at 97%. Thanks to this, the television can display a truly wide range of colours, which, in suitable scenes, can give us at least a taste of the true HDR effect. It’s just a shame that the overall experience is not complemented by better control of brightness and contrast.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks impressive on paper. But as we know, laboratory tests are one thing, and real film scenes are quite another. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, the peak brightness remained at around 550–650 nits. This is a sufficient value to feel the difference between standard picture quality and that of HDR – bright highlights, reflections on water, or moonlight are presented clearly and spectacularly.

It is also worth remembering that the LS03F is a QLED television, which translates into solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. This is not the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately began to check the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it too was not without its flaws. With standard SDR content, we noticed a clear tendency for excessive red enhancement, which made the image unnaturally warm. This was particularly evident in the comparative photo attached below. Conversely, when we switched to HDR content, the situation went in the opposite direction. This time, blue was dominant, and red was scarce, resulting in a cool effect, at times almost "shop-like" — although not as drastic as in those modes that are actually intended for display in exhibitions. As a result, in our tests assessing colour reproduction, these disturbances in colour balance led to significant errors.

Additionally, the television had issues with reproducing brightness characteristics. At lower resolutions, it noticeably brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply wouldn't conform as it should. Initially, the television excessively darkened the smallest details, only to then overly brighten larger areas. Fortunately, the E7NQ PRO provides us with plenty of calibration tools, so knowing that there is potential within it, we decided to take matters into our own hands and try to adjust it to eliminate these problems.

When it comes to image quality straight out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. We noticed clear deviations in white balance in both HD and 4K HDR content. The image was heavily skewed towards red and blue, giving the screen a characteristic pinkish tint. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. At such moments, the screen clearly took on pink tones, which is also visible in the attached comparison photo. As for the brightness characteristics – it wasn’t as bad as one might expect with such colour inaccuracies. The analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically ruin the viewing experience.

Thanks to the tools available in E7NQ PRO, we managed to extract quite a decent image from it, especially with lower quality content. After refining the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision that the manufacturer intended to present. Additionally, we improved the brightness characteristic (Gamma), which means the television is no longer prone to excessive brightening, and everything presents itself distinctly better than before our intervention.

We also managed to achieve some results with HDR materials, although it isn’t quite as rosy here. Indeed, the white balance has approached an acceptable level, but the problem lies elsewhere. It concerns the EOTF curve, which is the way the television manages brightness and tonal range of the image. At first glance, it might seem that the biggest issue only relates to mid-tones being overly brightened. However, after more detailed testing and enabling the filters for displaying the EOTF curve, it becomes apparent that the receiver tends to brighten the entire screen. This appears to be a limitation arising from the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Despite this, after our calibration, the image is noticeably better than at the outset. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even good calibration cannot fully overcome.

After calibration, the movie mode has gained a completely new quality. The issue of the pink tint, which had been clearly visible before, especially in bright scenes, has been effectively eliminated. Colours now look much more natural, and the white balance no longer dominates the rest of the image. It is no longer the same exaggerated "box picture" – everything now has coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, this is within the limits of what the design allows without local dimming – one cannot speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode called Filmmaker.

When it comes to the function of smoothing tonal transitions in lower quality materials, the "smooth and gradient image" feature in Hisense E7NQ PRO unfortunately does not impress. At the lowest setting, the change is hard to notice at all – it is rather a cosmetic improvement. Switching to "Medium" mode yields a noticeable effect, but it is still nothing special, and in the process, the television begins to excessively interfere with other elements of the image, which can look unnatural.

Moreover, image scaling is rather average. On the test screen, where a portrait of a model and text are displayed, slight jagged edges are visible, making the overall appearance less smooth and aesthetically pleasing than one would expect in this class of device. It's simply difficult to talk about truly effective improvement in the quality of lower resolution.

LS03F has been equipped with the NQ4 processor, which is responsible for improving image quality – particularly in lower quality materials. In practice, this works surprisingly well, especially when it comes to older content and recordings with lower resolution. Activating the "noise reduction" function yields noticeable effects. The TV effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear advancement – previously, this function often smoothed everything too much, including details that it shouldn't remove. In this year's model, smoothing still occurs, but in a much more acceptable manner. Textures of materials, skin, and fabric details are no longer subdued as strongly as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the TV, which may not appeal to everyone. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tape recordings or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – so-called overscan. This can lead to a situation where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Thanks to the use of a 144 Hz panel, E7NQ PRO performs excellently with nearly every type of content. Whether we are watching fast-paced matches, dynamic games or action films – the smoothness of motion leaves a good impression. When it comes to films, the manufacturer has equipped the television with two key tools: "motion blur reduction" and "judder reduction". Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths out motion without compromising the cinematic quality of the image. The higher we move up the scale, the more the television interferes with the presented material, smoothing out motion more intensely, and consequently – minimising any judders or micro-cuts. Conversely, the highest settings can resemble the so-called "soap opera effect", which makes the image appear excessively smooth, slightly losing its filmic atmosphere. However, with such a scale, we can find a happy medium, adjusting the smoothness of motion to our own preferences.

The new feature in The Frame for 2025 is a display with a refresh rate of 144 Hz. Yes – in a television that is mainly associated with displaying works of art, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports events. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a display rate of 120 Hz and above, it allows you to adjust motion smoothness according to your preferences. You can set a more cinematic reproduction while maintaining frame rate or opt for full motion smoothing. The range of options is broad, allowing you to tailor the effect to your own taste – whether the viewing experience is meant to resemble classic cinema or a show on a modern theatre screen.

*this part of the test refers to the LS03FAU model in sizes 55 and 65 inches, which is equipped with a 144Hz panel, while sizes 43 and 50 inches have 60Hz displays, and thus perform much worse in terms of motion smoothness.

If we sometimes enjoy turning on the console and immersing ourselves in the world of games for long hours, E7NQ PRO can make quite an impressive impact. Thanks to the 144 Hz refresh rate, gameplay is surprisingly smooth, and support for HDMI 2.1 and VRR ensures that the picture doesn't 'tear' even during the most dynamic actions. Additionally, there's ALLM, which automatically sets the lowest latency as soon as we switch to the console – so we don't have to fiddle with the options ourselves.

A major plus is also the ability to run games in Dolby Vision, making colours and contrast simply look better. Hisense has also added a clear 'gamebar', allowing us to constantly monitor the most important parameters and change settings without leaving the game. The only thing we might regret a bit is the lack of HGIG support. While it may not be a crucial element, it could matter to some gamers aiming for the most faithful representation of the creators' vision. Nevertheless, in practice, the E7NQ PRO performs excellently and provides truly enjoyable gaming experiences.

As we mentioned earlier – although The Frame is likely to display images and works of art most of the time, Samsung recognised that a Van Gogh enthusiast could just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything needed to become a full-fledged gaming television.

On board, we find support for ALLM (Automatic Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates effortlessly and features an advanced Game Bar – already known from other Samsung models – which allows for a quick preview and change of the most important gaming-related settings. For this, it earns extra points from us. The proprietary motion smoother Auto Motion Plus Game is also worth mentioning, which – it is worth emphasising – operates without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically invisible manner in terms of delays. The effect? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames per second. This solution can realistically improve the gaming experience in more demanding titles – particularly on consoles, which do not always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there is not much to particularly criticise here. However, there is a different issue entirely. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it is not there. This is a significant hindrance when configuring the console for proper HDR content display in games. It is hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to be called a genuine gaming television. Not just as a decoration on the wall, but as equipment that truly provides joy in gaming.