Hisense E7NQ PRO vs Philips OLED910

Based on the luminance chart, which indicates around 550 nits, it can be said that Hisense E7NQ PRO theoretically has the potential to somewhat "magically" enchant us with its image in HDR. While testing various scenes from films, we noticed that the television continually tries to balance maintaining appropriate brightness with preserving the deepest blacks possible. In favourable conditions – for instance, during a scene from “The Meg,” where the screen is flooded with bright light – this brightness can indeed impress us. In such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when more challenging shots appear on the screen with small, bright elements on a dark background, the situation looks significantly worse. The brightness then drops to 200-300 nits, which is decidedly too little to truly distinguish HDR from standard SDR.

It is clear that the television tries, but hardware limitations – mainly the limited number of local dimming zones – prevent it from fully spreading its wings. The final effect is therefore often quite uneven and just as mediocre as in the contrast tests. However, it deserves credit for its impressive coverage of the DCI-P3 colour gamut at 97%. Thanks to this, the television can display a truly wide range of colours, which, in suitable scenes, can give us at least a taste of the true HDR effect. It’s just a shame that the overall experience is not complemented by better control of brightness and contrast.

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately began to check the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it too was not without its flaws. With standard SDR content, we noticed a clear tendency for excessive red enhancement, which made the image unnaturally warm. This was particularly evident in the comparative photo attached below. Conversely, when we switched to HDR content, the situation went in the opposite direction. This time, blue was dominant, and red was scarce, resulting in a cool effect, at times almost "shop-like" — although not as drastic as in those modes that are actually intended for display in exhibitions. As a result, in our tests assessing colour reproduction, these disturbances in colour balance led to significant errors.

Additionally, the television had issues with reproducing brightness characteristics. At lower resolutions, it noticeably brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply wouldn't conform as it should. Initially, the television excessively darkened the smallest details, only to then overly brighten larger areas. Fortunately, the E7NQ PRO provides us with plenty of calibration tools, so knowing that there is potential within it, we decided to take matters into our own hands and try to adjust it to eliminate these problems.

Unfortunately, when it comes to colour reproduction straight out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop display mode. This gives the impression that the manufacturer hasn’t quite tuned the device properly. The effect is that the colours look unnatural, and the whole thing resembles a somewhat exaggerated display from a market exhibition. HDR content is presented much better, where, apart from a slight loss of detail in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s the SDR materials that matter the most – and on the OLED910, they simply look poor and fall well short of what we would expect from a television of this class.

Thanks to the tools available in E7NQ PRO, we managed to extract quite a decent image from it, especially with lower quality content. After refining the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision that the manufacturer intended to present. Additionally, we improved the brightness characteristic (Gamma), which means the television is no longer prone to excessive brightening, and everything presents itself distinctly better than before our intervention.

We also managed to achieve some results with HDR materials, although it isn’t quite as rosy here. Indeed, the white balance has approached an acceptable level, but the problem lies elsewhere. It concerns the EOTF curve, which is the way the television manages brightness and tonal range of the image. At first glance, it might seem that the biggest issue only relates to mid-tones being overly brightened. However, after more detailed testing and enabling the filters for displaying the EOTF curve, it becomes apparent that the receiver tends to brighten the entire screen. This appears to be a limitation arising from the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Despite this, after our calibration, the image is noticeably better than at the outset. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even good calibration cannot fully overcome.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

When it comes to the function of smoothing tonal transitions in lower quality materials, the "smooth and gradient image" feature in Hisense E7NQ PRO unfortunately does not impress. At the lowest setting, the change is hard to notice at all – it is rather a cosmetic improvement. Switching to "Medium" mode yields a noticeable effect, but it is still nothing special, and in the process, the television begins to excessively interfere with other elements of the image, which can look unnatural.

Moreover, image scaling is rather average. On the test screen, where a portrait of a model and text are displayed, slight jagged edges are visible, making the overall appearance less smooth and aesthetically pleasing than one would expect in this class of device. It's simply difficult to talk about truly effective improvement in the quality of lower resolution.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

Thanks to the use of a 144 Hz panel, E7NQ PRO performs excellently with nearly every type of content. Whether we are watching fast-paced matches, dynamic games or action films – the smoothness of motion leaves a good impression. When it comes to films, the manufacturer has equipped the television with two key tools: "motion blur reduction" and "judder reduction". Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths out motion without compromising the cinematic quality of the image. The higher we move up the scale, the more the television interferes with the presented material, smoothing out motion more intensely, and consequently – minimising any judders or micro-cuts. Conversely, the highest settings can resemble the so-called "soap opera effect", which makes the image appear excessively smooth, slightly losing its filmic atmosphere. However, with such a scale, we can find a happy medium, adjusting the smoothness of motion to our own preferences.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

If we sometimes enjoy turning on the console and immersing ourselves in the world of games for long hours, E7NQ PRO can make quite an impressive impact. Thanks to the 144 Hz refresh rate, gameplay is surprisingly smooth, and support for HDMI 2.1 and VRR ensures that the picture doesn't 'tear' even during the most dynamic actions. Additionally, there's ALLM, which automatically sets the lowest latency as soon as we switch to the console – so we don't have to fiddle with the options ourselves.

A major plus is also the ability to run games in Dolby Vision, making colours and contrast simply look better. Hisense has also added a clear 'gamebar', allowing us to constantly monitor the most important parameters and change settings without leaving the game. The only thing we might regret a bit is the lack of HGIG support. While it may not be a crucial element, it could matter to some gamers aiming for the most faithful representation of the creators' vision. Nevertheless, in practice, the E7NQ PRO performs excellently and provides truly enjoyable gaming experiences.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.