Hisense A7NQ vs Samsung R85H / R86H

We checked how the Hisense A7NQ performs with HDR, and there are no surprises here. The luminance graph showed a maximum brightness level of 370 nits. The result? Exactly what one could expect – average. At around 350 nits, HDR does not particularly stand out compared to SDR. Indeed, there is a subtle difference in more brightly lit scenes, but it is not an effect that leaves you stunned. As for the coverage of the wide colour gamut, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class, which uses a PFS coating – the same one that is sometimes promoted as QLED. Colours look good, but we shouldn’t expect something that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an addition than a "game changer." For those looking for solid image quality on a moderate budget – quite acceptable. However, if we expect full HDR capabilities, it is worth looking at models from the higher price range.

When it comes to brightness, the R85H performs really respectably. In most of our test scenes the TV reaches around 800 to 900 nits, and with larger bright elements it can exceed 1000 nits. These are not, of course, levels on a par with the pricier Mini-LEDs, but they are more than enough for watching films and TV shows in HDR, and the effect can already be quite noticeable. The problem reappears in more demanding scenes where there is a small bright element on a very dark background. Here the TV can significantly limit its brightness so as not to light up too large a portion of the screen. In our measurements such small highlights fell even to around 200 to 250 nits, so it is clear that a small number of zones combined with the particular behaviour of the algorithm has consequences here. Fortunately, this is not something that disturbs viewing all the time. In typical mixed HDR scenes the R85H looks good and can deliver appropriate image dynamics. It's just that with very small points of light you shouldn't expect an effect as strong as on TVs with many more zones or on OLEDs.

When testing the Hisense A7NQ in Filmmaker mode, we were hoping for compliance with the manufacturer's assumptions, but unfortunately, reality looks different. The main issue, as with most televisions, is white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower quality materials and 4K HDR content. The results of the Color Checker tests confirm this, and the comparative images speak for themselves – the leading actress in "factory" mode appears cool and pale. It looks as if she has been drained of life.

As for brightness characteristics, both gamma and the EOTF curve show that the image is excessively bright. As a result, everything appears flat, lacking depth and contrast. This state of affairs definitely does not work in favour of the A7NQ and makes the viewing experience in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It is a television that requires considerable adjustment to bring out its potential.

In Filmmaker mode our R85H sample performed acceptably in SDR, but a few things stood out immediately in the measurements. In the white balance red increased with rising brightness while blue decreased. As a result the brighter parts of the picture had a slightly too warm tint. Gamma only held to the target value at the start. It then gradually fell, which left most of the image a little too bright. The combination of these two effects also showed up in the colours, with errors growing particularly in the brighter and more saturated samples. It did not look bad, but for Filmmaker mode we had expected a bit more accuracy. Interestingly, in HDR our sample fared noticeably better. The white balance was much more even and, over most of the range, the individual components stayed close together. Only in the very brightest areas did red start to be lacking, causing white to shift subtly. The EOTF curve, by contrast, looked very good and followed the target luminance levels across almost the entire range. That does not mean HDR colours were perfect. The Colour Checker still showed some deviations, especially for some of the more saturated hues, but the errors were clearly smaller than in SDR.

Hisense A7NQ offers several tools that allow for improved image quality, so we decided to take matters into our own hands and "dig around" in the settings a bit. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating the excessive dominance of blue colour in both HD and 4K materials. This is a significant step forward, as in the Color Checker test, the colour reproduction errors in lower quality content dropped to a much more acceptable level. Unfortunately, the 4K materials still fall short of perfection – the colour inaccuracies are considerable and stem from the limitations of the television.

As for the gamma, we managed to set it at the correct level, which significantly reduced the excessive brightening of the image. However, the issue with brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive brightness across the entire screen. It’s possible that correct implementation of dynamic tone mapping could help here, but as we mentioned earlier, this feature in the Hisense A7NQ works rather poorly, rather than being helpful. Nevertheless, the calibration has significantly improved the overall image reception. The director's vision is now much better represented than in the factory settings, which will certainly be appreciated by more demanding viewers.

After calibration the R85H shows it has genuinely substantial capabilities in colour reproduction. It performed best in SDR, where the white balance could be brought almost perfectly into line and the gamma stays very close to the target value across most of the range. This also translated into very low errors on the Colour Checker, so there is really little to pick fault with. HDR also shows a clear improvement, although some things can no longer be corrected as well. At the highest brightness levels the character of the backlight begins to make itself felt and the individual components of the white balance start to drift apart. The same applies to the most saturated colours, which do not always land exactly where they should. Despite these limitations the overall image is much more accurate than with the factory settings, and the biggest difference is definitely seen in SDR. There is, however, one thing calibration cannot fix. With heavily saturated elements the colour can slightly bleed onto adjacent bright areas of the image. It is easiest to notice this on white, which can pick up a faint tint of a neighbouring colour. It does not appear in every scene, but when the material is demanding the effect can be visible. This is more a characteristic of the way the RGB backlight works than a matter of picture settings.

The Hisense A7NQ impresses with the smoothness of tonal transitions in 4K content, but unfortunately, there is no feature here to improve this aspect in older materials of lower quality. In such cases, colour transitions become more visible, which can slightly detract from the overall image, especially in scenes with a lot of gradients.

When it comes to upscaling, the television performs surprisingly well. The image is noticeably improved, although there are some compromises. It can be seen that the television adds a bit of artificial sharpness, and background elements, such as branches, display slight "jaggies." However, these are details that will primarily catch the eye of those who pay attention to such nuances.

In the R85H image processing is handled by the Micro RGB AI Processor. The name is new, but when it comes to upscaling lower-quality material the TV’s behaviour is very similar to what Samsung has shown before. And that’s not a bad thing, because the manufacturer has dealt with this aspect quite well for years. Lower-resolution content is displayed cleanly, edges do not become excessively soft, and the TV does not try to artificially extract details at any cost. The result is simply well balanced, and with regular broadcasts or older recordings the R85H performs as you would expect from a Samsung in this class. There remains only a minor drawback in the form of overscan, which cannot be completely turned off at the lowest resolutions. A separate matter is the additional processing of weaker sources. The R85H can smooth posterisation and somewhat tidy up heavily compressed footage, but it is worth emphasising that it does this relatively aggressively. At stronger noise reduction settings it begins to remove not only compression artefacts but also fine details and the natural film grain. It is therefore best used only when the material truly needs it.

The Hisense A7NQ is equipped with a 60 Hz panel, which means that dynamic scenes – for example in sports or games – perform rather averagely here. This is standard for this class of equipment, but it must be acknowledged that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to films, the television offers a motion smoothing feature that operates on a 10-point scale. The "judder reduction" option allows you to tailor the smoothness of the image to your own preferences. At the lowest setting, we get a natural film frame rate, which will please cinema purists. Meanwhile, the maximum setting provides a very smooth, theatrical image that may appeal to those who prefer a more "smoothed" motion.

The R85H has a 144 Hz panel, so motion is really smooth here. Just bear in mind that the extra hertz above 120 are mainly used when connected to a PC, so in this category we don't treat them as any particular advantage. For films and TV, what's more important is that the panel is fast enough to provide access to an advanced motion-smoothing feature, "Motion Clarity", which lets you set motion anywhere from more film-like to very smooth. The panel's response time is a bit worse. Because it's a VA panel, fast-moving objects can leave a slight trail. On bright backgrounds this isn't very noticeable, but the darker the scene, the more pronounced the smearing becomes. This is a typical trait of this type of panel and it's easiest to notice in dark shots.

Hisense A7NQ is a piece of equipment that can pleasantly surprise gamers, although it is not without its flaws. The fact that we have a 60 Hz panel here immediately suggests that the television is not designed for the most demanding gaming scenarios. The motion blur that we described earlier can also be an obstacle, especially in dynamic games.

However, there are a few things that are worth praising. The television supports ALLM (automatic game mode) and VRR (variable refresh rate), which is not always standard in this price range. The biggest surprise, however, is that the A7NQ can display images at 120 Hz – albeit only in Full HD resolution, but nevertheless, it's a significant nod to gamers. This provides the option to choose between smoothness and resolution, which is not obvious in televisions at this price.

A nice addition is the Game Bar, which is clear and practical – all the most important functions are at hand, without digging through the settings. However, it lacks support for HGiG, which may be a disappointment for gamers looking for perfect HDR in games.

Samsung has been steadily expanding its gaming features for several years, and the R85H really doesn't miss anything important here. The TV supports 4K at 120 Hz, VRR and ALLM, so we can easily take advantage of the PlayStation 5 or Xbox Series X. HGiG also works correctly, so with HDR properly set on the console, games retain the correct brightness and we don't unnecessarily lose detail in the brightest parts of the picture. The only major omission is Dolby Vision Gaming, which Samsung does not support on any of its TVs. The Game Bar is also very useful — a handy menu you can bring up without leaving the game. We can quickly check the frame rate, VRR status or change key picture settings. Samsung also adds a few less obvious features, such as the ability to change the aspect ratio and Game Motion Plus, which can further smooth games running at 30 or 60 frames per second. Of course this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting addition for some people.