Haier M95E vs TCL C8L / QM8L

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

In terms of HDR, the TCL C8L turns out to be a hellishly bright television – quite literally. On a synthetic test pattern sized at 5%, our measurement equipment indicated a result exceeding 4500 nits. This is a truly astronomical result, considering that reference monitors used by directors, which we often refer to in our materials, typically operate around 4000 nits. Does this mean that the C8L breaks barriers and climbs to the technological peak of Mini-LED? Not quite. Dry synthetic tests are one thing, while real cinematic images are another. In real, varied scenes, the C8L peaks at around 1600 nits. This is still a very good result, ensuring a very high level of HDR dynamics, but it is also clearly lower than what the manufacturer boasts in the specifications. The problems begin with very small bursts of light – at that point, brightness can drastically drop to around 600 nits. The algorithm tries at all costs to maintain deep blacks and minimise the halo effect, but this comes at the expense of HDR impact. This is perfect evidence that laboratory test patterns rarely align with what we ultimately see on the screen.

However, huge praise is due for colour reproduction, thanks to the new generation of SQD (Super Quantum Dot) quantum dots. The DCI-P3 colour gamut coverage reaches 97%, but the truly jaw-dropping measurements come from the extremely demanding BT.2020 space. The C8L achieves an impressive 90% in this space, placing it alongside today's top screens equipped with RGB backlighting. Importantly, unlike some screens with Micro/Mini RGB backlighting, this effect is stable regardless of the scene displayed. Of course, it’s worth remembering that content mastered for such a wide gamut in films or series is still rare. However, the very fact that the panel has such a "colour reserve" deserves tremendous admiration.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

We tested the TCL C8L in the best factory mode available in the TV’s menu for image fidelity. That’s of course Filmmaker Mode, which only arrived in this brand’s software relatively recently (a year ago in the "K" series). It allows the average user to achieve quite decent colour reproduction straight out of the box, though it is certainly not perfectly tuned. Looking at the unit’s out-of-the-box white balance — in both SDR and HDR material — the red component was clearly lacking, which made the image noticeably cooler and slightly shift towards blue‑green tints. The issue of brightness management also looks ambiguous, as we mentioned earlier. While the gamma linearity in SDR content is really good and stays steadily at the reference value of 2.4, the situation in HDR is much worse. Tracking the EOTF curve clearly shows the TV has a noticeably boosted brightness across the entire range, so the final image can be excessively bright and inconsistent with the creators’ intent, and this is in a mode that by definition should avoid that. Of course, as with every sample in our lab, we subjected this one to professional calibration, and you can find the results below.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

As you can see, the results of a professional calibration of the TCL C8L are truly promising, thanks to the comprehensive calibration controls the manufacturer has provided in the menu. Above all, we managed to fully correct the white balance, eliminating the red deficiency, so the image finally stopped drifting into unwanted cool tones. After that adjustment, the errors in the ColorChecker test fell to near-reference values, consistently sitting below a Delta E threshold of 2, i.e. below the visibility threshold for the human eye.

If test patterns look so perfect, you may ask us why the final score in this category is lower. The answer lies in the brightness management described earlier. Although the menu includes sliders that let you precisely straighten the EOTF curve on synthetic signals, when faced with real film material (I recommend enabling the EOTF filter when watching films), it becomes clear that the TV, in most scenarios, still responds to HDR metadata in its own way. As a result, the picture can be slightly over-bright and not faithful to the filmmakers' intent, and it is precisely for this lack of consistency with real films that we had to take a few points off the C8L's score.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

This year the C8 series and the higher-end models have probably received the biggest and most eagerly awaited upgrade in TCL’s history, and it concerns digital picture processing. The C8L is the entry-level model in the manufacturer's line-up that has been equipped with the latest flagship chip MediaTek Pentonic 800 (listed in the menu as MT9655). It is thanks to its computing power that the feature called "Gradual Smoothing" finally works as it should. The algorithm effectively removes unwanted posterization (ugly tonal transitions / colour banding) from the image, doing so intelligently enough that it does not degrade the sharpness of other details.

The processor also handles upscaling lower-resolution content to 4K very well. Although assessing this element can be largely academic, because the differences between today’s TVs in this class are very subtle. The most important takeaway is that TCL finally has nothing to be ashamed of compared with the competition.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

The TCL C8L is equipped with a fast panel with a native refresh rate of 144 Hz. This specification will be most appreciated by demanding PC gamers, while most users, who rely on consoles or TV broadcasts, will make use of a stable 120 Hz. It is at 120 Hz that the motion-processing algorithms take care of image processing (in films, series and sports). In the TV menu you'll find a "Motion Clarity" tab that allows you to tailor the motion smoothing to your own preferences. The algorithms cope well with both cinematic productions at 24 or 30 frames per second and with fast-paced sports broadcasts at 50 or 60 frames per second, ensuring appropriate smoothness.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

For gamers – and especially for owners of powerful PCs and several consoles simultaneously – the TCL C8L is a true monster. It is the first model in this manufacturer's lineup to feature as many as four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This is directly attributable to the use of the new Pentonic 800 processor, which we discussed earlier. Additionally, the television seamlessly supports practically every gaming feature. We have an automatic game mode (ALLM) that reduces latency to minimal levels, and full frame synchronization (VRR) operating in an impressive range of up to 288 Hz. There's also talk of standards such as G-Sync or FreeSync from Nvidia and AMD. When it comes to display standards, there are no compromises either: the C8L offers complete support for HDR formats in games, including gaming Dolby Vision and the HGiG profile. We can conveniently manage all of these features from a very readable player bar (Game Bar), which we can personalise to our own preferences. From a purely gaming perspective, there's really nothing to fault the C8L on – well, maybe aside from the previously mentioned slight blurring. But other than that? It's a no-nonsense machine for gamers.