Haier M95E vs TCL C7L

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

The TCL C7L is, without doubt, an extremely bright TV. In synthetic tests using static test patterns it can reach peak brightness of around 2800 nits. That's a truly phenomenal result, given the price bracket it occupies. Unfortunately, measurements with real film scenes are not as spectacular as the white-square tests. Brightness in real HDR footage on the C7L falls to around 1200 nits. That's still very good, because the vast majority of modern films are graded to that level. However, when small, pinpoint elements appear on screen, the brightness of those details drops dramatically, even to around 400 nits, which reduces the HDR impact. The TV does this deliberately to preserve black levels and avoid excessive blooming. This is somewhat understandable, but it also shows that Mini LED technology is not completely without compromises in this respect. As for the HDR effect itself, alongside brightness the key factor is, of course, colour. Thanks to the use of new 'super' quantum dots, the colours are simply superb and among the best on the market. The TV is able to achieve very wide coverage of the BT.2020 and DCI-P3 colour gamuts, matching the best RGB Mini-LED screens with ease. Best of all, the C7L can maintain such high colour saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED TVs.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

When it comes to out-of-the-box colours, what's new in TCL TVs, including the C7L model, is the addition of a picture mode called Filmmaker Mode. This is significant because such a mode was not previously available from this manufacturer. As the name suggests, this setting is meant to present the picture with the filmmaker's full intent. After our tests we can confirm that it is, without doubt, the best built-in mode on this TV if you want faithful colour reproduction straight out of the box. However, we certainly wouldn't say it's perfect. Like most devices on the market, this C7L also had some factory calibration errors. The white balance in Filmmaker mode drifted towards a slightly greenish-yellow tint, caused mainly by an excess of the green component and a noticeable shortfall in blue. Of course, this won't be a major drawback for the average viewer, but if you care about perfect whites, natural skin tones and getting the full potential out of the structure of those new "super" quantum dots, the TV really needs professional calibration.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

After professional calibration we managed to greatly improve the situation in the factory Filmmaker Mode. After our corrections, the errors in the ColorChecker test and across the wide colour gamut fell below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L definitely benefits from such a procedure in terms of colour fidelity, and it's hard to deny. Brightness management for HDR content looks a little worse after calibration, though. As I described earlier, even though we set this model up correctly, when you play real film scenes the TV can handle its brightness in a rather peculiar way. It often brightens some elements on screen contrary to the creator's intent, which is clearly visible in the EOTF traces measured from specific films. Despite this defect, or rather a specific characteristic of the television, one thing you can't fault is that after calibration the C7L was able to reproduce colours accurately.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

This can be seen as, to some extent, the Achilles' heel of the C7L. Unfortunately, this TV uses the older MediaTek Pentonic 700 chip, which has never been famed for outstanding digital image processing. You can clearly see that in the behaviour of the progressive smoothing function, the feature responsible for reducing jagged edges and removing digital noise. It simply performs very poorly. When set to low, its effectiveness is almost non-existent. The only small plus is that the algorithm does not further spoil the picture or blur details unnecessarily. Upscaling, that is scaling lower-resolution content to 4K, performs slightly better. It is simply adequate and does not stand out against the competition. There is no denying that the C7L would benefit greatly in this regard if the manufacturer opted for the newer Pentonic 800 processor, which is now appearing in an increasing number of rival models.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

The TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which at lower resolutions when connected to a PC can even reach up to 288 Hz. These are, of course, very high figures and impressive on paper, but bear in mind that almost all the dynamic content you’ll watch on this TV will still run at around a maximum of 120 Hz. To rein in that motion, the TV’s menu includes a motion-smoothing system called "Motion Clarity". It offers several preset modes, including a user mode that we strongly recommend you set manually using our tried-and-tested guides on our YouTube channel. There are two key sliders available. The first, "Blur Reduction", is responsible for cutting motion blur and improving sharpness in dynamic 60-fps material, such as sports broadcasts. The second slider, "Flicker Reduction", lets you add artificial frames to films and series shot in cinematic 24 or 30 frames per second. This, of course, can completely eliminate the irritating judder that appears during camera movement.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

When it comes to gaming, the TCL C7L is simply an outstanding TV for players. Thanks to two HDMI 2.1 ports with full 48 Gbps bandwidth, you get access to all the key features required by console owners and powerful PC rigs. There’s a well-working ALLM mode with very low input lag and VRR frame synchronisation that operates over an impressive range from 48 to 288 Hz. Importantly, unlike some rivals, TCL has properly implemented the console HDR10 HGIG profile and supports Dolby Vision in games. The package is completed by a very well designed gamer panel, the Game Bar, which even lets you edit its appearance and change the theme so it perfectly matches the style of your console.

The only thing you can, and even should, criticise is that the TV offers only two full-spec HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates quite a logistical problem. Why? Because one of the fast ports also handles the return audio channel eARC. In practice this means that if you connect a soundbar or home cinema system to the TV, you’ll be left with just one free HDMI 2.1 socket. If you have two consoles at home, or a console and a powerful PC, unfortunately you’ll have to give something up or keep juggling cables at the back of the case while trying to maintain convenient control of the audio system.