Haier M95E vs TCL C7L

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness of around 2800 nits. This is an exceptionally phenomenal result, considering the price range it occupies. Unfortunately, tests of real film scenes are not quite as spectacular as measurements of white squares. Brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as this is the value to which the vast majority of contemporary films are mastered. However, when small, point-like elements appear on the screen, the brightness of these details drastically decreases – even down to around 400 nits – which diminishes the HDR effect somewhat. The television does this deliberately to maintain a better level of black and to avoid a giant light bloom. This is somewhat explainable, but it also shows that Mini LED technology is not entirely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colours are of course key here. And those, thanks to the use of new "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve about 90% coverage of the ultra-wide BT.2020 colour gamut and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such a high saturation of colours regardless of the scene being displayed, which often poses a challenge for competing RGB Mini-LED televisions.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

When it comes to colours straight out of the box, a new feature in TCL televisions – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not available from this manufacturer before. By design, as indicated by the name itself, the image in this setting is meant to be presented with the full intention of the film's creator. After our tests, we can confirm that it is undoubtedly the best built-in mode on this television if you care about faithful colour reproduction straight out of the box. However, we certainly wouldn't say it is perfect. Like most devices on the market, this C7L also had its factory flaws. The white balance in Filmmaker Mode tended to shift towards a slightly greenish-yellow hue, primarily caused by an excess of green and a clear deficiency of blue. Of course, for the average viewer, this won't be a drastic flaw, but if you care about perfect whites, natural skin tones, and unlocking the full potential of those new "super" quantum dots, then the television is crying out for professional calibration.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

After conducting a professional calibration, we were able to significantly improve the situation in the factory mode Filmmaker Mode. Following our adjustments, errors in the ColorChecker test and across the entire wide colour gamut fell below the threshold of human perception – that is, below a value of 3, which is truly an excellent result. The TCL C7L definitely benefits from such an operation in terms of colour fidelity, and this is difficult to dispute. However, the management of brightness in HDR content post-calibration does not look as good. As I described earlier – even though we set up this model appropriately, when we turn on real film scenes on the television, it manages its brightness in quite a peculiar way. It often highlights certain elements on the screen contrary to the creator's intention, which can be clearly seen in the EOTF graphs measured in specific films. Despite this defect – or rather the specific trait of this television – one cannot deny that after calibration, the C7L was able to reproduce colours completely accurately.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

This point could be called, in a sense, the Achilles' heel of the C7L model. Unfortunately, this television uses an older chipset from MediaTek – the Pentonic 700 – which has never been known for outstanding digital picture processing. This is clearly visible in the performance of the smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – when set to a low level, its effectiveness is practically nonexistent. A small credit should perhaps be given here for the fact that the algorithm does not additionally ruin the picture or blur details forcibly. The upscaling, which is the scaling of the image from lower resolutions to 4K, fares a bit better. It is simply adequate and does not stand out in any particular way against the competition. However, it cannot be denied that the C7L would greatly benefit in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now found in an increasing number of competing models.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which at lower resolutions – when using a PC – can even ramp up to 288 Hz. These are, of course, very high values and commendable on paper, but in everyday life, it is worth remembering that almost all dynamic content you display on this television will still rotate around a maximum of 120 Hz. To tame this dynamism, the television's menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode, which we definitely recommend setting manually using our tried-and-tested guides on our YouTube channel. There, we have two key sliders at our disposal. The first one, "Motion Blur Reduction," is responsible for reducing blurring and improving sharpness in dynamic 60-frame materials, such as sports broadcasts. Meanwhile, the second slider, "Flicker Reduction," allows for the addition of artificial frames in films and series recorded at cinematic 24 or 30 frames per second. This certainly eliminates the irritating stutter in images during camera movement shots.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, it provides access to all the key features that console and high-end PC owners require. It has a well-functioning ALLM mode with very low input lag and VRR frame synchronization that operates in an impressive range from 48 up to 288 Hz. Importantly, unlike some competitors, TCL has ensured a proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a very well-designed player panel, known as the Game Bar, which even allows you to customise its appearance and change the theme to perfectly match the style of your console.

The only thing that can – and indeed should – be critiqued here is the fact that the television offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home cinema system to the television, you will only have one free HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you'll have to give something up or frequently juggle cables at the back of the unit while maintaining convenient control over your audio system.