Haier M95E vs SONY BRAVIA 3 II (XR35M2)

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

Bravia 3 II is certainly not a TV that tries to impress with brightness. In our measurements it reached about 450 nits, so it falls well short of the brightest models on the market. That does not mean HDR is just a paper feature. Compared with ordinary SDR material, the brightest elements of the image can already come through noticeably, and reflections, highlights and stronger exposures have a bit more energy and stand out better from the rest of the scene. This is most obvious in simpler shots where the screen displays many bright elements. Then the Bravia 3 II can give a hint of a higher dynamic-range picture. The problem only begins with more demanding content, where much greater brightness headroom is required. There the TV quickly shows its limitations and instead of powerful, striking HDR we get only a competently rendered picture.

Colours

Bravia 3 II uses a QLED-type panel, although technically it does not use a classic quantum dot layer. Instead Sony has used a solution based on PFS phosphor, which performs a very similar role: it allows more saturated reds and greens and thus enables a much wider colour gamut. In measurements DCI-P3 coverage was around 94%, and the very wide BT.2020 around 74.4%. These are good results for this class of hardware, which mean the Bravia 3 II has no problem reproducing sufficiently saturated colours in HDR content. Colours do not look washed out, and more intense hues can look genuinely attractive.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

In Professional mode the Bravia 3 II already delivers a fairly good level of colour reproduction straight out of the box. In SDR the most noticeable issue is a slightly low gamma, which makes the midtones a little brighter. White balance isn't perfect either; as brightness increases the blue and red components become slightly lacking, so whites can at times take on a marginally warmer, faintly greenish tint. These are not faults that immediately catch the eye when watching a film. Average error values hover around 3, so the factory setting can be regarded as quite good. The situation is similar in HDR. Here too there is a slight lack of the blue component, so the image is marginally warmer than the reference, but the difference is not large enough to significantly interfere with normal viewing.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

After calibration, there is particularly a lot to be gained from SDR content. The white balance was set almost perfectly, the gamma practically matches the reference value, and the average colour errors fell from around 3 to about 1. That is already a level at which differences from the reference image are, in practice, very difficult to detect. The Bravia 3 II therefore shows that, despite its position in Sony’s lineup, it has quite a lot of potential for precise picture calibration. Improvements are also visible in HDR, although here it is no longer possible to avoid all the limitations of the TV itself. After evening out the colours, it is easier to notice that the EOTF curve in film content runs slightly below the reference value in places, so the Bravia 3 II gently darkens part of the image. This is not an ideal solution from a reference point of view, but in this particular TV it also has its benefits. With no local dimming and average black levels, this behaviour slightly reduces the visibility of the backlight in darker scenes and helps maintain a stronger impression of contrast. So you could say Sony partly masks the limitations of the panel this way, instead of trying at all costs to stick to the reference luminance.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

The Bravia 3 II is Sony's first TV to use the new MediaTek Pentonic 800 chipset, and there are a few changes in image processing. Starting with the basics. The upscaling itself is adequate. The TV can sensibly pull up lower-resolution material and does not have a strong tendency to over-emphasise jagged edges or other source imperfections. With regular broadcast TV or weaker streaming material the picture therefore remains quite pleasing. We have more reservations about the digital image processing. In this model Sony has replaced the well-known "Smooth Gradation" function with a new setting called "Digital Noise Reduction". Its role is essentially very similar: it is supposed to smooth unpleasant tonal transitions and artefacts resulting from heavy signal compression. Unfortunately, this function performs noticeably worse than before. At the "High" setting (the only one that had any visible effect) the TV can smooth away too many elements of the image at once, causing film grain to disappear and the texture of objects or even skin to start looking unnatural. Worse still, the effect is not particularly stable. When a scene contains more motion, the function's effect clearly weakens and at times it looks as if the TV stops intervening in the picture altogether. For everyday viewing we therefore would not recommend using it at a high level. It can help on a static shot, but the price is often an excessive loss of detail.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

Motion handling is definitely one of the Bravia 3 II's strongest points. The TV uses a 120Hz VA panel, a solution that, by nature, despite the high refresh rate, does not always cope well with motion blur. Here, however, Sony has managed to keep that problem very well under control. Fast-moving objects remain crisp, and the characteristic trails and blurring are reduced to a very low level, if not to zero. It is one of the least motion-blur-prone LCD TVs we have tested. Interestingly, in this respect the Bravia 3 II can even outperform the much more expensive True RGB flagship series, the Bravia 9 II.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

Sony Bravia 3 II is a very good TV for gamers, although not everything has been implemented exactly as we would like. The biggest change concerns the connectors. For the first time in a Sony TV we get as many as four full HDMI 2.1 ports with 48 Gb/s bandwidth, thanks to the new MediaTek Pentonic 800 chipset. That removes one of the issues that has plagued this manufacturer’s TVs for years. We can connect several devices at once and on each input use the device’s full capabilities, for example VRR or ALLM. There is also a simple Game Bar that lets you view key signal parameters and change a few useful settings, such as black level, when you want to improve visibility in darker parts of a game. However, there are two limitations worth knowing. The first is the lack of support for 1440p at 120 Hz. That will not be a problem for everyone, but people using that resolution on a console or PC, for example to get higher frame rates in certain games, will have to choose 1080p. We have more reservations about HGiG support. Sony does not allow you to disable the TV’s tone mapping on the Bravia 3 II, so the screen is always processing HDR content even when you would prefer to leave that task to the console. This is most obvious during HDR setup — the checkerboard pattern does not disappear at the point that corresponds to the TV’s actual capabilities. That does not mean HDR in games will look bad. You just need to approach the setup a little differently and, instead of relying on the pattern, manually set the peak brightness to around 450 nits. The issue can be worked around, but you should know about it before you start setting up the console.