Haier M95E vs LG OLED B6

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

The LG B6 is a moderately bright OLED. After calibration it reaches around 800 nits, roughly 200 nits more than last year’s B5. That’s down to the new, budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR look fuller in many scenes than on last year’s lower‑end OLEDs. That does not mean the B6 has no limitations. In very bright shots, when a large part of the screen is strongly lit, brightness can fall below 400 nits. This behaviour is typical for OLED TVs, especially in this segment, and that’s where you see the biggest difference compared with more expensive models. Even so, we judge the B6’s results as genuinely solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that films truly feel like a step up from ordinary SDR. Colour gamut Using the OLED SE panel has had a slight impact on wide colour gamut coverage. Compared with last year’s model the results have fallen by a few percentage points. It covers roughly 96% of DCI‑P3 and about 71% of BT.2020. That doesn’t mean the colours on the LG B6 are weak. In most films and series they look lively, well saturated and simply pleasing to the eye. You only notice the difference in very bright, highly colourful scenes. Then colours lose some intensity compared with QD‑OLED panels. This stems from the WOLED panel structure. Besides red, green and blue subpixels it also uses a white subpixel, which helps to boost brightness. However, this comes at a price. At very high luminance some colour is effectively 'diluted' by the white light, so the saturation of certain colours can be slightly lower. In everyday use this isn’t a major issue, but in the most demanding scenes you can notice it.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

We tested the LG B6 in Filmmaker Mode, the best picture setting available straight out of the box. ISF modes produce very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of them is, in any case, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. On SDR material the factory settings perform really well. Colour errors are small, the gamma response is correct, and the picture during normal viewing looks natural and does not feel overly "pumped up". It's a bit worse with HDR. When such content is played you quickly see that the white balance hasn't been set perfectly. Too much blue and red gives the image a slightly pink tint. This is also confirmed by colour gamut measurements and the ColorChecker, where samples clearly shift in that direction. It's not a flaw that completely spoils the picture, but it is noticeable with HDR films. Therefore anyone who wants the most faithful image should consider calibration, which we cover further on in the review.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

During calibration, we concentrated mainly on HDR content, because that's where the factory settings needed the most correction. We did not, however, neglect SDR mode, which after adjustment was brought almost to perfection. Colours are very accurate, and brightness is controlled as it should be. The biggest improvement in HDR came from fixing the white balance. Removing the excess red and blue eliminated the pinkish tint, and the image became much more natural. Skin tones, whites and all colours that had previously shifted towards pink improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. So the LG B6 can deliver a very accurate picture, particularly for the manufacturer's entry-level OLED model.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

The LG B6 handles lower-quality material very well. This is largely thanks to effective digital image processing, which can mask some of the source’s imperfections without overly smoothing the whole scene. The "Smooth Gradation" function proves particularly useful. It noticeably reduces posterisation, especially in dark parts of the image. The safest choice remains the Low or Medium setting. The function still effectively smooths out unsightly tonal banding, but does not yet interfere too much with fine details. Purists can of course leave it switched off. Upscaling to 4K also performs very well. Full HD and 720p material retain a good amount of detail, and the image is neither overly sharpened nor heavily blurred. Some limitations only become apparent with very poor sources below 720p, where the smallest text and fine elements are not always perfectly sharp, but this applies to almost every other TV on the market.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

One of the biggest advantages of OLED panels is the very fast pixel response time. This keeps the picture sharp and free of the visible smearing often seen on LCD TVs. However, there is a downside. During slow camera pans motion can look choppier than on LCD screens, where some of that effect is naturally masked by the slower panel. Fortunately, on the LG B6 this can be easily mitigated using the TruMotion system. With the motion smoothing set correctly you can achieve smoother motion without giving the picture an exaggerated soap opera effect.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

LG OLED B6 has plenty to offer gamers; it’s simply a complete base for PS5, Xbox Series X/S or a capable PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can avoid irritating cable swapping when connecting several newer devices at once. It offers a full suite of synchronization technologies, from standard VRR to G-Sync and FreeSync. The screen synchronises the refresh rate seamlessly with the frame output from the console or graphics card. Of course it includes ALLM: the B6 automatically recognises when a game is running and immediately reduces latency to a minimum. HDR support is also excellent. The TV supports Dolby Vision, and a correctly implemented HGiG standard means that, after initial calibration in the console settings, the image won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on the cake is the Game Bar. Instead of digging through the full menu during gameplay, a single click is enough to adjust shadow visibility, tweak selected parameters or simply check the current display mode. All of this makes the LG B6 an excellent choice for gamers.