Haier M95E vs IFFALCON U85X

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

iFFALCON U85 handles HDR in a rather twofold manner – on one hand, it can surprise with solid peak brightness of around 650 nits, which places it well above average in this price segment. This is especially evident in bright, full-screen scenes. Examples from films such as Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of HDR effect when the entire panel needs to "ignite," delivering truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize black depth to such an extent that they can stifle the brightness of small light points to just 100 nits, which drastically reduces image dynamics and deprives us of the true "bite" we expect from HDR standards. On a brighter note, however, the colours remain impressive, as the use of the PFS phosphor filter (marketed as QLED by the manufacturer) showcases them very well, achieving nearly 94% coverage of the DCI-P3 colour palette, allowing for a vibrant and rich image in most content.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

We tested the factory colours on the iFFALCON U85X model in 'Film' mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main issue that stands out in both SDR and HDR content is the incorrect white balance – an excess of blue and red components gives the image a slight purple tint, which disrupts the naturalness of the film scenes. An even greater challenge is the way the television manages its brightness. Analyzing the gamma chart for the SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, only to suddenly make an unnatural jump towards 3.0. In practice, this leads to confusing effects – large, bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

After professional calibration of the movie mode, we must admit that the result is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Colour errors in SDR content have dropped to a level below 2, which makes them virtually imperceptible to the human eye. We have managed to set the white balance almost perfectly, and brightness management (gamma) has become nearly exemplary. As a result, with standard quality materials, the television simply looks perfect and it is difficult to fault it.

In the case of HDR signal, the situation has also significantly improved, although here the nature of the device becomes a bit more evident. Colour errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF graph (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to notice what is not immediately visible regarding the brightness management by the U85. Although the reference line looks decent, in real film scenes, the television still interprets the signal “in its own way” due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical affliction of almost every Mini-LED, which must reconcile high brightness with the attempt to maintain deep blacks. One simply needs to be aware of these technical limitations, which are unavoidable in this segment.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

When it comes to upscaling the image to 4K resolution, the iFFALCON U85X performs well. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, one can notice slightly jagged edges (especially on fine lines), but let's be honest – this is a scenario that you will encounter only when watching very old recordings, so in everyday use, it is not a real problem.

Much worse is the digital processing aimed at smoothing tonal transitions. Although in the menu we find the “Gradual Smoothing” function, its effectiveness is at least questionable. In practice, it does not effectively eliminate banding (colour banding), and worse, it can cause more harm than good. This filter can be too aggressive in areas where it shouldn’t, artificially smoothing details that should not be altered, such as the natural texture of the face or fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” appearance, so it is best to use it with great caution or, preferably, leave it switched off.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

In contrast to budget constructions, which in dynamic sports scenes can resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel that has a native refresh rate of 144Hz. However, it is worth noting that in the world of films, series, or sports, we will primarily operate at 120Hz due to the specifics of how image enhancement systems function. Such a fast panel is excellent news for gamers and sports fans as it opens the door to advanced motion settings that simply do not exist in cheaper 60Hz models.

We manage everything from the menu “Motion Clarity”, where instead of using pre-set, often overly aggressive modes, we definitely recommend our own configuration based on two sliders. The most important of these, motion blur reduction, is responsible for fluidity in films – here, it’s best to aim for a value of around 4, which will maintain a natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, motion blur reduction, is the key to success in sports broadcasts. In this case, it’s worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, while troublesome trailing is eliminated.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

iFFALCON U85X is an outstanding piece of equipment for gamers that has just about everything one can expect from a modern screen for consoles or PCs. We find here two full-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing the image and with minimal latency. The television handles high refresh rates in various resolutions without any problems, and a real curiosity is the mode that allows for achieving up to 240Hz when dropping down to Full HD quality. The whole thing is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, customising the interface appearance, or even adding a virtual crosshair in the middle of the screen.