Haier M95E vs Hisense UR8S

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

UR8S is a slightly higher-end Mini-LED, so you could expect a lot in terms of brightness. And indeed, on a synthetic test pattern peak brightness reached around 2200 nits. That’s a very good result, but as always what’s much more important is what the TV does in normal film scenes. Here the results are a bit more uneven. In bright scenes, where there’s a lot of light on screen, the UR8S can deliver really strong HDR. Brightness then reaches about 1500 nits, so the image is very intense and has plenty of punch. It’s worse with small bright elements on a dark background. The TV clearly dims them to keep good blacks and to prevent excessive bloom. As a result things like single stars or tiny reflections can be only around 200 nits. And here HDR is no longer as impressive. So you can see that the local dimming algorithm works effectively, but it also has its cost: sometimes it simply sacrifices the brightness of small details in favour of contrast.

Colours

With RGB Mini-LED TVs colours should be judged a little differently than usual. If we look solely at the panel’s native capabilities, the UR8S performs excellently. We measured around 94% coverage of BT.2020 and practically full DCI-P3. These are among the highest values currently found in LCD TVs and this is where the potential of the RGB backlight is most obvious. The problem is that this potential is not always realised in real scenes. When we ran the same measurements on test patterns with a film background applied, saturation of some colours began to fall noticeably. Individual zones are not always able to control the three RGB components so precisely when the scene becomes more complex. This is most visible with blue and magenta. On simple test patterns they can look very strong, but in more demanding scenes samples of those colours visibly shrink. So the UR8S’s capabilities are enormous, it’s just that the TV cannot fully make use of them in every scene.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

For assessing the out-of-the-box colours we used Filmmaker mode, which is intended to show an image that is as close as possible to how the material was prepared. Looking at the white balance alone, the UR8S performs quite well. There is no strong tint that immediately jumps out, although as brightness increases a little too much blue and red start to appear, with a simultaneous shortfall of green. Colour errors therefore show up in measurements, but the image itself does not look bad. We have far greater reservations about how the UR8S manages picture brightness. In SDR the gamma sits around 1.9–2.0 for most of the range instead of the target 2.4. In practice this simply means the picture is too bright, especially in the midtones. Shadows are lifted too much, causing the image to lose some depth. A similar tendency is visible in HDR. The EOTF curve is above the reference value for a large part of its range, so the UR8S again brightens the image more than it should. This is not due to a lack of brightness — the TV has plenty — but to the way it manages that brightness. As a result, HDR content can look very striking, but not always precisely as it should.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

Hisense provides plenty of calibration options and, in SDR, these can yield a very good result. After calibration, the white balance is practically even across the entire range, and colour errors fall to very low values. The UR8S can be adjusted very precisely here. HDR is somewhat different. The white balance itself can also be noticeably improved, although at the highest brightness levels larger deviations begin to appear. The most interesting aspect, however, is the behaviour of the EOTF curve. Even after it has been correctly set on test patterns, the UR8S still tends to interpret brightness in its own way when watching films. Depending on the scene, parts of the image are slightly brightened while others are dimmed relative to how they should appear. This shows that the algorithms controlling the local dimming have a significant influence on the final image. Calibration therefore allows colours to be improved very effectively, but we are not able to completely 'turn off' the way the UR8S manages brightness in HDR.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

A big plus of the UR8S is the use of the MediaTek Pentonic 800 processor, and digital image processing is one of this model's stronger points. The TV handles smoothing tonal transitions very well, especially with lower-quality content. The feature responsible for this effect works effectively without overprocessing the picture. Even on the medium setting it can noticeably reduce visible banding and unevenness without heavily blurring details. Upscaling itself also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image is not overly sharpened. The UR8S simply copes very well with a weaker signal, and in this respect it is one of its most notable strengths.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

The UR8S is equipped with a panel with a native 180 Hz refresh rate, so right from the start it offers excellent motion handling. The panel itself performs really well here, although some limitations typical of VA panels are still visible. Motion blur is relatively minor for this type of screen, but with faster motion (especially on darker backgrounds) it can still be noticed, particularly when compared with the same image on OLED TVs.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

In terms of gamer features the UR8S performs really well. The TV supports practically everything you can expect from a modern console or PC display. It offers ALLM, VRR and 4K at 120 Hz. There is also Dolby Vision in Game Mode, so when using, for example, the Xbox Series X you do not have to give up that HDR format. PC gamers get even more options. The panel can run at 4K at 180 Hz, and dropping to Full HD can raise the refresh rate to as much as 330 Hz. There is also a Game Bar that lets you quickly check key information and change gaming-related settings. The only clear omission is a correct implementation of HGiG. With it enabled the TV still alters HDR brightness mapping, so we do not get the effect intended by that standard. Aside from that, the UR8S is very well prepared for both consoles and a powerful PC.