Haier M90E vs TCL C8L / QM8L

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

In terms of HDR, the TCL C8L turns out to be a hellishly bright television – quite literally. On a synthetic test pattern sized at 5%, our measurement equipment indicated a result exceeding 4500 nits. This is a truly astronomical result, considering that reference monitors used by directors, which we often refer to in our materials, typically operate around 4000 nits. Does this mean that the C8L breaks barriers and climbs to the technological peak of Mini-LED? Not quite. Dry synthetic tests are one thing, while real cinematic images are another. In real, varied scenes, the C8L peaks at around 1600 nits. This is still a very good result, ensuring a very high level of HDR dynamics, but it is also clearly lower than what the manufacturer boasts in the specifications. The problems begin with very small bursts of light – at that point, brightness can drastically drop to around 600 nits. The algorithm tries at all costs to maintain deep blacks and minimise the halo effect, but this comes at the expense of HDR impact. This is perfect evidence that laboratory test patterns rarely align with what we ultimately see on the screen.

However, huge praise is due for colour reproduction, thanks to the new generation of SQD (Super Quantum Dot) quantum dots. The DCI-P3 colour gamut coverage reaches 97%, but the truly jaw-dropping measurements come from the extremely demanding BT.2020 space. The C8L achieves an impressive 90% in this space, placing it alongside today's top screens equipped with RGB backlighting. Importantly, unlike some screens with Micro/Mini RGB backlighting, this effect is stable regardless of the scene displayed. Of course, it’s worth remembering that content mastered for such a wide gamut in films or series is still rare. However, the very fact that the panel has such a "colour reserve" deserves tremendous admiration.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

We tested the TCL C8L in the best factory mode available in the TV’s menu for image fidelity. That’s of course Filmmaker Mode, which only arrived in this brand’s software relatively recently (a year ago in the "K" series). It allows the average user to achieve quite decent colour reproduction straight out of the box, though it is certainly not perfectly tuned. Looking at the unit’s out-of-the-box white balance — in both SDR and HDR material — the red component was clearly lacking, which made the image noticeably cooler and slightly shift towards blue‑green tints. The issue of brightness management also looks ambiguous, as we mentioned earlier. While the gamma linearity in SDR content is really good and stays steadily at the reference value of 2.4, the situation in HDR is much worse. Tracking the EOTF curve clearly shows the TV has a noticeably boosted brightness across the entire range, so the final image can be excessively bright and inconsistent with the creators’ intent, and this is in a mode that by definition should avoid that. Of course, as with every sample in our lab, we subjected this one to professional calibration, and you can find the results below.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

As you can see, the results of a professional calibration of the TCL C8L are truly promising, thanks to the comprehensive calibration controls the manufacturer has provided in the menu. Above all, we managed to fully correct the white balance, eliminating the red deficiency, so the image finally stopped drifting into unwanted cool tones. After that adjustment, the errors in the ColorChecker test fell to near-reference values, consistently sitting below a Delta E threshold of 2, i.e. below the visibility threshold for the human eye.

If test patterns look so perfect, you may ask us why the final score in this category is lower. The answer lies in the brightness management described earlier. Although the menu includes sliders that let you precisely straighten the EOTF curve on synthetic signals, when faced with real film material (I recommend enabling the EOTF filter when watching films), it becomes clear that the TV, in most scenarios, still responds to HDR metadata in its own way. As a result, the picture can be slightly over-bright and not faithful to the filmmakers' intent, and it is precisely for this lack of consistency with real films that we had to take a few points off the C8L's score.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

This year the C8 series and the higher-end models have probably received the biggest and most eagerly awaited upgrade in TCL’s history, and it concerns digital picture processing. The C8L is the entry-level model in the manufacturer's line-up that has been equipped with the latest flagship chip MediaTek Pentonic 800 (listed in the menu as MT9655). It is thanks to its computing power that the feature called "Gradual Smoothing" finally works as it should. The algorithm effectively removes unwanted posterization (ugly tonal transitions / colour banding) from the image, doing so intelligently enough that it does not degrade the sharpness of other details.

The processor also handles upscaling lower-resolution content to 4K very well. Although assessing this element can be largely academic, because the differences between today’s TVs in this class are very subtle. The most important takeaway is that TCL finally has nothing to be ashamed of compared with the competition.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The TCL C8L is equipped with a fast panel with a native refresh rate of 144 Hz. This specification will be most appreciated by demanding PC gamers, while most users, who rely on consoles or TV broadcasts, will make use of a stable 120 Hz. It is at 120 Hz that the motion-processing algorithms take care of image processing (in films, series and sports). In the TV menu you'll find a "Motion Clarity" tab that allows you to tailor the motion smoothing to your own preferences. The algorithms cope well with both cinematic productions at 24 or 30 frames per second and with fast-paced sports broadcasts at 50 or 60 frames per second, ensuring appropriate smoothness.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.

For gamers – and especially for owners of powerful PCs and several consoles simultaneously – the TCL C8L is a true monster. It is the first model in this manufacturer's lineup to feature as many as four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This is directly attributable to the use of the new Pentonic 800 processor, which we discussed earlier. Additionally, the television seamlessly supports practically every gaming feature. We have an automatic game mode (ALLM) that reduces latency to minimal levels, and full frame synchronization (VRR) operating in an impressive range of up to 288 Hz. There's also talk of standards such as G-Sync or FreeSync from Nvidia and AMD. When it comes to display standards, there are no compromises either: the C8L offers complete support for HDR formats in games, including gaming Dolby Vision and the HGiG profile. We can conveniently manage all of these features from a very readable player bar (Game Bar), which we can personalise to our own preferences. From a purely gaming perspective, there's really nothing to fault the C8L on – well, maybe aside from the previously mentioned slight blurring. But other than that? It's a no-nonsense machine for gamers.