Haier M90E vs TCL C7L

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The TCL C7L is, without doubt, an extremely bright TV. In synthetic tests using static test patterns it can reach peak brightness of around 2800 nits. That's a truly phenomenal result, given the price bracket it occupies. Unfortunately, measurements with real film scenes are not as spectacular as the white-square tests. Brightness in real HDR footage on the C7L falls to around 1200 nits. That's still very good, because the vast majority of modern films are graded to that level. However, when small, pinpoint elements appear on screen, the brightness of those details drops dramatically, even to around 400 nits, which reduces the HDR impact. The TV does this deliberately to preserve black levels and avoid excessive blooming. This is somewhat understandable, but it also shows that Mini LED technology is not completely without compromises in this respect. As for the HDR effect itself, alongside brightness the key factor is, of course, colour. Thanks to the use of new 'super' quantum dots, the colours are simply superb and among the best on the market. The TV is able to achieve very wide coverage of the BT.2020 and DCI-P3 colour gamuts, matching the best RGB Mini-LED screens with ease. Best of all, the C7L can maintain such high colour saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED TVs.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

When it comes to out-of-the-box colours, what's new in TCL TVs, including the C7L model, is the addition of a picture mode called Filmmaker Mode. This is significant because such a mode was not previously available from this manufacturer. As the name suggests, this setting is meant to present the picture with the filmmaker's full intent. After our tests we can confirm that it is, without doubt, the best built-in mode on this TV if you want faithful colour reproduction straight out of the box. However, we certainly wouldn't say it's perfect. Like most devices on the market, this C7L also had some factory calibration errors. The white balance in Filmmaker mode drifted towards a slightly greenish-yellow tint, caused mainly by an excess of the green component and a noticeable shortfall in blue. Of course, this won't be a major drawback for the average viewer, but if you care about perfect whites, natural skin tones and getting the full potential out of the structure of those new "super" quantum dots, the TV really needs professional calibration.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

After professional calibration we managed to greatly improve the situation in the factory Filmmaker Mode. After our corrections, the errors in the ColorChecker test and across the wide colour gamut fell below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L definitely benefits from such a procedure in terms of colour fidelity, and it's hard to deny. Brightness management for HDR content looks a little worse after calibration, though. As I described earlier, even though we set this model up correctly, when you play real film scenes the TV can handle its brightness in a rather peculiar way. It often brightens some elements on screen contrary to the creator's intent, which is clearly visible in the EOTF traces measured from specific films. Despite this defect, or rather a specific characteristic of the television, one thing you can't fault is that after calibration the C7L was able to reproduce colours accurately.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

This can be seen as, to some extent, the Achilles' heel of the C7L. Unfortunately, this TV uses the older MediaTek Pentonic 700 chip, which has never been famed for outstanding digital image processing. You can clearly see that in the behaviour of the progressive smoothing function, the feature responsible for reducing jagged edges and removing digital noise. It simply performs very poorly. When set to low, its effectiveness is almost non-existent. The only small plus is that the algorithm does not further spoil the picture or blur details unnecessarily. Upscaling, that is scaling lower-resolution content to 4K, performs slightly better. It is simply adequate and does not stand out against the competition. There is no denying that the C7L would benefit greatly in this regard if the manufacturer opted for the newer Pentonic 800 processor, which is now appearing in an increasing number of rival models.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which at lower resolutions when connected to a PC can even reach up to 288 Hz. These are, of course, very high figures and impressive on paper, but bear in mind that almost all the dynamic content you’ll watch on this TV will still run at around a maximum of 120 Hz. To rein in that motion, the TV’s menu includes a motion-smoothing system called "Motion Clarity". It offers several preset modes, including a user mode that we strongly recommend you set manually using our tried-and-tested guides on our YouTube channel. There are two key sliders available. The first, "Blur Reduction", is responsible for cutting motion blur and improving sharpness in dynamic 60-fps material, such as sports broadcasts. The second slider, "Flicker Reduction", lets you add artificial frames to films and series shot in cinematic 24 or 30 frames per second. This, of course, can completely eliminate the irritating judder that appears during camera movement.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.

When it comes to gaming, the TCL C7L is simply an outstanding TV for players. Thanks to two HDMI 2.1 ports with full 48 Gbps bandwidth, you get access to all the key features required by console owners and powerful PC rigs. There’s a well-working ALLM mode with very low input lag and VRR frame synchronisation that operates over an impressive range from 48 to 288 Hz. Importantly, unlike some rivals, TCL has properly implemented the console HDR10 HGIG profile and supports Dolby Vision in games. The package is completed by a very well designed gamer panel, the Game Bar, which even lets you edit its appearance and change the theme so it perfectly matches the style of your console.

The only thing you can, and even should, criticise is that the TV offers only two full-spec HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates quite a logistical problem. Why? Because one of the fast ports also handles the return audio channel eARC. In practice this means that if you connect a soundbar or home cinema system to the TV, you’ll be left with just one free HDMI 2.1 socket. If you have two consoles at home, or a console and a powerful PC, unfortunately you’ll have to give something up or keep juggling cables at the back of the case while trying to maintain convenient control of the audio system.