Haier M90E vs TCL A400 PRO

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches around 600 nits. That level already allows for a real HDR effect, and in many films it does produce a noticeably more attractive picture than in SDR. However, it is not a level that overwhelms with sheer brightness. The A400 Pro therefore isn’t one of those TVs that ‘attack’ the viewer with a powerful flash in every eye-catching scene. The biggest limitation is seen with small bright elements on a dark background. Because of fairly aggressive local dimming control, the TV can significantly reduce their brightness, in extreme cases even to around 100 nits. This means that small lights, sparks, stars or individual highlights can be much less visible than they should be. It’s worth adding, however, that this isn’t without reason. The A400 Pro does this to maintain as deep a black level as possible and to limit the halo effect around bright objects. So it’s an intentional compromise: the TV more often opts for deeper blacks rather than maximally bright, point-like highlights. On one hand this can be understood, especially given the limited number of dimming zones, but on the other you should be aware that the HDR effect won’t always be as strong as the peak brightness alone might suggest.

On the plus side, the colours are a strength. The PFS LED filter used here, marketed by the manufacturer as QLED, allows for suitably saturated colours. Coverage of the DCI-P3 gamut measured around 94%, and BT.2020 around 74%, which is a solid result for this class.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

As standard, we performed colour measurements in the best‑tuned Filmmaker Mode, the mode that is designed to be closest to the creators' intentions. The A400 Pro of course also offers other picture modes, but in practice these come with considerably larger colour errors and interfere more with the character of the image. Therefore we will not deal with them in detail in this part of the test. So how does the out‑of‑the‑box colour reproduction fare? In short: really very good. Actually, looking at our measurement results, downright excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during measurements we genuinely rubbed our eyes in amazement. Such good factory settings do not happen often, even in TVs operating in Filmmaker Mode. All the more credit is due to TCL, because the A400 Pro right out of the box can deliver an image very close to how the source material should look. The results were so good that one could easily think someone had already given this unit extra attention and tried to calibrate it.

Our nitpicking really comes down to just one thing. In SDR content the image was slightly brighter than the dark‑room reference intends, because the factory gamma was set closer to 2.3 than to 2.4. This is not a large error and most viewers will probably not even notice it.

It should, however, be noted that we are talking about our specific test sample. With factory colours there can always be some variation between units, production batches or screen sizes. We do not assume, therefore, that every A400 Pro will look identical straight out of the box.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

Despite its superb factory calibration, we couldn't resist checking how the TCL A400 Pro would respond to professional calibration. Since the starting point was so good, we were all the more curious whether there was anything more to be had from the TV. And here we must boast: we managed to reduce our unit's colour errors to absurdly low levels. Measurements below a value of 1 are not something you see every day, even in very good TVs. Such results are more commonly associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and colour reproduction the A400 Pro therefore simply performed exceptionally well after calibration. The only gripe we have after closer analysis relates to the luminance behaviour. The TV adjusts luminance depending on the content being displayed and quite often the picture is slightly darker than the reference calls for. This is most likely due to the way the Mini-LED backlight and local dimming algorithms operate in this model. However, this does not spoil the overall impression, because in terms of colour accuracy alone the calibrated A400 Pro showed a level that was really hard to expect.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

Digital image processing is, unfortunately, one of the weaker points of the TCL A400 Pro. That does not mean the TV performs badly, but it is hard to call it anything clearly above average. The upscaling itself is adequate: edges are smoothed fairly well, the picture does not look overly sharp or "pixelated", and lower-quality content can be watched without much discomfort. At the same time, the overall image is slightly soft and lacks the precision offered by the best image processors in more expensive TVs.

Much worse, however, is how it handles tonal transitions caused by strong signal compression. TCL has equipped the A400 Pro with a "Gradual Smoothing" feature that, in theory, should limit visible colour banding and artifacts in lower-quality material. In practice, though, its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can also smooth out image details, giving the picture an artificial, slightly blurred character. For that reason, we think it is best to leave this feature off. The A400 Pro copes decently with basic image scaling, but if you often watch heavily compressed content with noticeable posterisation, this model will not be among the best choices.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we are most interested in its behaviour at 120 Hz. That is the frequency most consoles are limited to today, as well as many sports broadcasts and high-frame-rate content. At that rate the TV performs quite well. The sharpness of moving objects is really good, especially after properly configuring the motion smoothing. The "Motion Clarity" function is responsible for improving smoothness. Its settings include two sliders that let you tailor how the motion smoothing operates to your preferences, separately for lower and higher frame-rate material. This makes it possible to achieve both a more cinematic look and a noticeably smoother picture. Those who do not want to fiddle with manual configuration can use presets such as low, medium, high, cinema or nature.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.

In terms of features for gamers the TCL A400 Pro performs brilliantly. The TV has practically everything you can expect from a gaming TV today: support for 4K at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games including Dolby Vision, and HGiG. That means it works well with both next-generation consoles and a PC. Another plus is the presence of the Game Bar, a special panel with the most important settings for gamers. From it you can quickly check basic information about the signal, refresh rate or active features, and also adjust the appearance and behaviour of some settings to suit your preferences. This solution may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming.

The only thing to complain about is the number of full HDMI 2.1 ports. The A400 Pro has only two such connectors out of the four available, and one of them also serves as eARC. In practice this means that if someone wants to connect two next-generation consoles and a soundbar, they may run into some limitations. In that scenario you will have to either swap devices or use additional equipment, such as an AV receiver or a soundbar with HDMI inputs. Even so, it is hard not to rate the A400 Pro very highly as a TV for gamers. The gaming feature set here is truly powerful.