Haier M90E vs LG OLED C6 (WOLED)

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The HDR performance of the LG C6 is really very good. LG Display's new WOLED panel has primarily brought a considerable increase in brightness. In our unit we measured around 1,500 nits and, importantly, the TV can deliver similar values in many typical film scenes. That gives the HDR the necessary impact. Bright highlights, lamps and sunlight can be really intense, and most HDR films simply look very impressive. Of course it's still an OLED, so brightness falls in scenes with a lot of white. This is well illustrated by the fifth scene in the film The Meg, where the C6 reached around 600 to 700 nits. That's still a very good result, but it also shows that the new panel hasn't shed all the limitations typical of OLEDs.

Colours

When it comes to colours, there is also little to complain about. The C6 covers about 99% of the DCI-P3 gamut and roughly 75% of BT.2020. In practice the colours are very saturated and, importantly, stable across different scenes. This is worth emphasising, because not every TV behaves the same in this respect. In some RGB Mini LED models colour saturation can depend more strongly on image brightness. A wider colour palette is nowadays offered mainly by QD-OLED TVs and new SQD models with a new generation of quantum dots. However, the C6 still performs very strongly here and is able to produce suitably saturated colours in most film scenes.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

Right out of the box the LG C6 is pretty well set up, especially if you choose Filmmaker mode. In SDR material the white balance is decent, although as brightness increases it starts to lack a bit of red. The picture becomes a little cooler as a result, but it’s not such a big difference that it stands out during normal viewing. More happens in the brightness response itself. Gamma is a bit low and instead of holding at 2.4 it sits closer to 2.1–2.2 over much of the range. In practice the C6 slightly brightens midtones. Shadows are therefore more readable, but the image loses some depth compared with how it should look in a dark room. In HDR the situation is a bit more interesting. The start of the grayscale looks very good, but from about 20–30% brightness the white balance starts to drift more and more. As brightness rises there’s more red and a noticeable lack of blue. In the brightest highlights the difference is already significant and also affects reproduction of some colors. The EOTF curve itself is handled fairly well over most of the range. The C6 only has a tendency to slightly brighten the image, which we also saw during our film comparisons. The largest deviation appears around the brightest highlights, where the TV begins to adapt the signal to the panel’s capabilities. So the out-of-the-box Filmmaker mode in HDR isn’t perfect, but overall it performs well. The biggest room for improvement is the white balance, especially at high brightness.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

LG TVs have been very receptive to calibration for years and the C6 is no exception. After adjustment the white balance was set almost perfectly, and most colour errors dropped to values below 3, often even around 2. In practice this means very accurate colour reproduction, both in SDR and HDR. An interesting quirk only appeared with the luminance response in HDR. On a standard EOTF chart everything looks almost ideal and at first glance it would be hard to criticise. Only when we measured the TV's behaviour with filters based on actual film scenes did it become clear that the C6 has a slight tendency to artificially boost image brightness.

This is not a huge difference and many people may even view it positively, because HDR consequently looks a little more striking. From the perspective of fidelity to the source material this is not ideal, however, as some scenes are simply a touch brighter than the filmmaker intended. Interestingly, this is rather unusual for LG. In previous generations the brand's TVs typically stuck very closely to the reference picture characteristic after calibration. With the C6 we are still very close to the standard, but this subtle brightness boost is indeed noticeable in films and TV series.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

Here the LG C6 has taken a real step forward. The TV uses the same processor found in the flagship G6, and in terms of image processing the two models are very similar. That's a considerable plus, because in this area LG's processor this year performs excellently. The "Smooth Gradation" function in particular works very well. With heavily compressed material it can effectively hide ugly banding and artefacts that often appear, for example, in lower-quality streaming. It's best to leave it set to "Low". That way the improvement is clear and the TV does not yet start blurring fine details. Higher settings smooth the image more aggressively but can already remove some of the natural texture of objects on the screen. Upscaling itself also performs very well. Lower-resolution content is sharpened correctly, edges look clean, and the processor quite effectively reconstructs fine details. In this respect the C6 is already very close to LG's best TVs and the differences compared with the G6 are small.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

LG C6 received a panel with a maximum refresh rate of 165 Hz, which is great news above all for gamers using a powerful PC. In films, sport or on consoles we will of course make use of up to 120 Hz, but even then it is hard to fault the motion clarity. As befits an OLED, the panel's response time is almost instantaneous. Moving objects therefore do not leave the characteristic smearing or trails that we can still see on LCD televisions. This is especially noticeable in sport and fast-paced games, where the picture remains very clean even during dynamic movement.

For films and television LG has also prepared the TruMotion motion smoothing system. In the user settings you will find two separate sliders. De-Judder primarily addresses low frame-rate content, that is mainly films and TV series at 24 fps. You can use it to slightly reduce the characteristic judder or set a higher value if you want a very smooth image. De-Blur is useful for higher frame-rate material, chiefly sports broadcasts and 50/60 fps television.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.

LG has long focused heavily on gamers, and the C6 really lacks nothing important. The TV supports 4K at 120 Hz from consoles, and when connected to a PC it can run at up to 165 Hz. There is also VRR from 40 to 165 Hz, ALLM and a properly working HGiG. A big plus is support for Dolby Vision in games, so the Xbox Series X can use that format without giving up Game Mode. It's rounded off by a Game Bar, from which you can quickly check key signal parameters and change settings without leaving the game. In terms of features, the C6 is therefore one of those TVs that is really hard to fault. Whether you're gaming on a PlayStation, an Xbox or a PC, practically everything you could expect from a modern gaming TV is available here.