Haier M90E vs LG NANO81A / NANO80A

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

If you are counting on HDR in the NANO81A to bring tears to your eyes, I must disappoint you. This television is simply too dark to truly show what this format is all about. With a brightness of only 250 nits, HDR exists here mainly on paper. In practice, during viewing, it is very difficult to distinguish whether we are watching high dynamic range content or regular SDR – it simply lacks that ‘punch’ of light in the bright parts of the image. However, to give credit where it’s due, we do have a glimmer of hope here – and quite a clear one at that. It concerns the colour gamut coverage. Here, the NanoCell filter shows that it is not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is a really solid result that places this model significantly higher than typical budget options based on standard white LEDs without any filters. Of course, it still falls short of the level of quantum dot (QLED) TVs or advanced panels with PFS filters, but for this price point, the colours are surprisingly saturated and vibrant. It's just a shame that this low brightness prevents them from fully ‘spreading their wings’ with the Nano filter.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

For every film fan, the natural choice in LG televisions is the Filmmaker Mode. Its aim is to display images as the director intended – without unnecessary "enhancements". Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be the white balance. Measurements showed a distinct deficiency of blue colour, which in practice meant that many scenes had a slightly yellowish, even "yellowed" tint. The white was not perfectly pure, which detracted from the freshness of the image. Additionally, brightness management was also not ideal – the factory-set gamma was too low. The picture often appeared oversaturated, as if overly lifted from the shadows, which caused it to lose naturalness and depth. Fortunately, LG, even in this relatively low price category, does not block access to advanced settings. The calibration possibilities of this model are enormous, which is a big plus for those who enjoy "digging" in the menu. We decided to approach the topic in our own way and see how much we could squeeze out of this panel with professional calibration.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

After calibration, the NANO81A is a completely different television. What LG offers in terms of image enhancement tools even in such an affordable model deserves a big plus. We managed to completely eliminate that annoying yellowing of whites and make the colours natural, vibrant, and simply "true". In SDR content (that is, regular television, YouTube, or older films), the picture now looks worlds better – it is clear, well-balanced, and no longer strains the eyes with strange hues. It is clear that this panel has significant potential, which is simply wasted by poor presets out of the box. However, we do have one serious reservation that calibration cannot fully overcome – it concerns brightness management in HDR mode. LG's algorithm in this model is constructed very conservatively. The television intentionally dims the HDR picture to avoid overexposing the already weak blacks of the IPS panel. The programmers faced a choice: either to provide more light and accept that the blacks would become light grey or to reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

It often happens that cheap 4K panels mercilessly bring to light all the "dirt" and imperfections of lower-resolution content. However, with the LG NANO81A, the situation is quite different. This is truly a solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A significant advantage is the gradation reduction feature that you will find in the settings. It is extraordinarily effective in combating colour banding, which is a lifesaver when watching materials with a low bitrate, for instance, from some streaming services or older files from the web. However, it is worth maintaining a certain level of caution. Since we are dealing with a less powerful chip than in LG's top models, setting this option too aggressively may sometimes result in minor artefacts or slight blurring of details. Despite this risk, I definitely encourage experimenting with this feature - in many cases, it can save the viewing experience and make low-quality material fully watchable.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

When it comes to motion fluidity, the NANO81A unfortunately has a hard time. The television is based on a panel with a refresh rate of 60 Hz. If you are looking for perfect sharpness in dynamic football matches or fast action games, you may feel a bit disappointed. With such a low native refresh rate, fast objects on the screen will always be a little blurred.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.

NANO81A is unfortunately not hardware designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model simply have to come to terms with. Nevertheless, LG's engineers have made an effort to maximise the potential of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Firstly, the television supports VRR technology (within the range of 48-60 Hz) and ALLM. As a result, the image remains stable and does not "tear", and the device automatically switches to low-latency mode as soon as it detects a signal from a console. Managing these settings is extremely simple thanks to a dedicated system overlay, which allows for quick viewing of parameters without leaving the game. A very significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles because it enables the television to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown-out" bright spots, such as clouds or light sources, which is unfortunately a common issue in budget LCD televisions.