Haier K85F vs Haier M95E

Direct comparison

K85F / K85FUX

M95 / M95EUX

Available screen sizes: 55”65”75”

Available screen sizes: 65”

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

5.4

7.1

  • Movies and series in UHD quality

    5.2

    6.9

  • Classic TV, YouTube

    5.2

    6.1

  • Sports broadcasts (TV and apps)

    4.6

    5.6

  • Gaming on console

    6.4

    7.8

  • TV as a computer monitor

    6.0

    6.6

  • Watching in bright light

    4.1

    8.5

  • Utility functions

    5.5

    3.6

  • Apps

    9.6

    9.6

  • Sound quality

    4.8

    9.2

Advantages

  • Low input lag, excellent for gaming

  • Surprisingly good media player via USB

  • High contrast and decent black levels (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to numerous applications thanks to GoogleTV

  • Phenomenal sound: Built-in audio system from Harman Kardon

  • Very high brightness: up to 1700 nits

  • Good panel for gaming and sport: 144Hz, low motion blur

  • Low input lag: below 10 ms (at 120Hz)

  • Full gaming package: Two HDMI 2.1 ports, support for 4K@144Hz, VRR (G-Sync) and ALLM provide a solid foundation for consoles and PC

  • Great tonal fluidity: The television handles gradients and colour transitions excellently

  • Wide colour gamut (QLED): 96% DCI-P3 coverage ensures vivid and saturated colours

  • Support for Dolby Vision and HDR10+

Disadvantages

No like
  • Catastrophic image quality in HDR mode

  • Low quality of workmanship and fitting of materials

  • Slow, stuttering and poorly translated Google TV system

  • Very poor sound quality from the built-in speakers

  • Problematic remote control (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low colour gamut coverage

  • Very underdeveloped dimming algorithms are the biggest disadvantage. The Mini LED zones "dance" on the screen.

  • Clunky Google TV system: The entire interface operates slowly, has annoying stutters, and encounters errors.

  • Non-functioning motion smoother in films.

  • Average performance with PC: At 120Hz and 144Hz, the television struggles with sharp font display.

  • Very high price considering the current state of the product.

Our verdict

The debut of the Haier brand in the European television market with the K85F model feels hurried, and after thorough testing, it seems almost unfinished. Analyzing this product leads us to a fundamental conclusion: its biggest problem is not the quality of the panel used. This, considering the price segment, is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages, such as poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering refinement and, above all, software development. The list of shortcomings is long and starts from the very first contact with the device. Sloppy assembly, which could have been avoided during quality control, a poorly optimised and badly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic image quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. One needs to look at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks. Then its shortcomings become less important, and unexpected advantages come to the fore: a fantastically working media player with USB, remarkable font readability from a PC, and access to a vast application database. In this role – as a screen in a conference room, hotel lobby, or simple advertising player – the Haier K85F performs surprisingly well. For the typical user looking for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposal that is incredibly difficult to recommend with a clear conscience. It is a product full of contradictions, which fails in its primary, intended function on too many fronts.

Haier M95E is on paper a television that looks like the dream come true for any "bargain hunter". When we look at the specifications – a Mini LED panel with hundreds of zones, a powerful brightness exceeding 1500 nits, a QLED 144Hz matrix, phenomenally low input lag, and sound branded by Harman Kardon – everything screams "flagship!". We are dealing with equipment that theoretically should challenge the most expensive players on the market. Unfortunately, if you read our review carefully, you will need to pay close attention, as there is one word that recurs almost in every paragraph: "but...". And it is this word that perfectly summarises this model. M95E is a television of gigantic contradictions and wasted potential, where nearly every advantage is brutally countered by a fundamental software flaw. So we have hundreds of dimming zones, but the algorithms controlling them create a distracting disco on the screen. We have phenomenal HDR brightness, but the television completely fails to manage tone mapping and burns out details. We have an ultra-fast, smooth 144Hz panel, but motion smoothing systems for films practically do not exist. We have a great package for gamers, but without HGiG and with problems displaying fonts. Finally, we have fantastic sound, but wrapped in a clunky and annoying Smart TV system. This is why the Haier M95E is such a frustrating device. It is a story of fantastic hardware that lacked the final, most important polish – refined software.

TV appearance

HDMI inputs
4 x HDMI 2.0, 0 x HDMI 2.1
2 x HDMI 2.0, 2 x HDMI 2.1
Other inputs
RCA (Chinch)
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
BuildQuality-Budget
BuildQuality-Good
Stand type
Legs
Central
Bezel color
Black
Silver
Stand
Fixed
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.6/10

6.8/10

Local dimming function: No

Local dimming function: Yes, number of zones: 576 (24 x 24)

Contrast:

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Review Haier M95E Contrast and black detail

Result

152,100:1

Review Haier M95E Contrast and black detail

Result

36,400:1

Review Haier M95E Contrast and black detail

Result

37,800:1

Review Haier M95E Contrast and black detail

Result

13,850:1

Review Haier M95E Contrast and black detail

Result

5,350:1

Halo effect and black detail visibility:

Review Haier K85F Contrast and black detail
Review Haier M95E Contrast and black detail
Review Haier K85F Contrast and black detail
Review Haier M95E Contrast and black detail

Well then, let’s get to the point, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which has a significant impact on the image quality in dark scenes. It is precisely because of this that the contrast is really solid – our measurements showed values around 5000:1, which is much better than that of popular IPS panels.

However, one must remember that we are talking about equipment from the lower price range. Therefore, one cannot expect any advanced technologies, such as local dimming. The backlighting works across the entire surface of the screen all the time. How did this look during viewing? We took the film “Oblivion” with its cosmic landscapes for a test, and also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it was not perfectly pitch black – a subtle, navy blue glow could be seen, indicating that the panel's backlighting was still active.

Getting to the heart of the matter, namely the assessment of black levels and contrast, we must begin with specifications that evoke genuine admiration on paper. The Haier M95E is a Mini LED construction, equipped in its 65-inch version with an impressive grid of 576 independent dimming zones (a symmetrical layout of 24x24). When we combine this technology with a VA panel, renowned for its native deep blacks, our expectations for image depth instantly rise. And indeed, as long as we feed the television with static test patterns, everything looks phenomenal. The contrast measurements are so remarkable that the M95E almost throws down the gauntlet to the most expensive players in the market. Unfortunately, this admiration lasts only until we switch on the first random piece of film material.

As soon as motion appears on screen – and we’re not even talking about wild chases, but rather ordinary dialogue or a camera transition – a fundamental weakness of the rudimentary backlight control algorithms comes to light. If you remember our tests of the Xiaomi S MINI-LED 2025 model, the story dangerously circles back. The dimming zones seem to have a life of their own, throwing a kind of "light disco". Chaotic flashes and visible backlight pumping are unfortunately very distracting and spoil the viewing experience, creating a huge HALO effect. Importantly, we conducted tests on the "High" dimming setting. It turns out that in our unit, this was the only mode in which the zones could undertake any meaningful work in HDR content, without causing a drastic drop in overall brightness. All of this leads to one conclusion: the M95E has enormous, yet completely untapped hardware potential. Clearly, there has been a lack of hours spent refining the software, which forced us to lower the score in this key category.

HDR effect quality

3.4/10

6.8/10

Supported formats
HDR10
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 81.8%, Bt.2020: 61.4%
DCI P3: 95.9%, Bt.2020: 80.4%

Luminance measurements in HDR:

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Review Haier M95E Brightness measurement

Result

1224 nit

Review Haier M95E Brightness measurement

Result

662 nit

Review Haier M95E Brightness measurement

Result

1143 nit

Review Haier M95E Brightness measurement

Result

568 nit

Review Haier M95E Brightness measurement

Result

898 nit

Scene from the movie “Pan” (about 2800 nits)

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

Static HDR10

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

HDR luminance chart:

Haier M95E

HDR luminance

Haier K85F

HDR luminance

Let’s now turn to one of the hottest topics in the world of televisions, namely the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should avoid this model at all costs. The main problem is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – such a value is fine for watching standard SDR content, but it is absolutely insufficient to showcase any real benefits of HDR. The image simply lacks the "power" to generate bright, striking highlights. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with colour reproduction. In this budget build, we won't find any technologies to expand the colour palette, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR materials, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

Factory color reproduction

3.8/10

4.6/10

Review Haier K85F Factory color reproduction
Review Haier M95E Factory color reproduction

Factory Mode

After calibration

Review Haier K85F Factory color reproduction
Review Haier M95E Factory color reproduction

Factory Mode

After calibration

Well, how does the television perform with colours straight out of the box, without any interference from our side? The Haier K85F offers a full range of picture modes, such as Dynamic and Eco, but for anyone who wants to watch films according to the creators' intentions, only one really matters: Film mode. That is where we focused our tests, and unfortunately, its name has little to do with reality. The picture in the factory settings is very far from what we could call cinematic fidelity and requires numerous adjustments. Let's start with the white balance, which has a noticeable deficiency of red. In practice, this means that the entire image has a cool, bluish tint. The situation is even worse regarding brightness management, namely the gamma curve (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous impact on the viewing experience. This results in unnatural dimming of SDR content, causing details in shadows to be lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of clipping. Such a combination, namely too cool white combined with chaotic brightness and excessive blue saturation, results in significant errors in colour reproduction. Our measurements on the specialist ColorChecker chart revealed errors (Delta E) regularly reaching and exceeding values of 8-9. Put simply, errors above the threshold of 3 are already easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

Color reproduction after calibration

6.2/10

6/10

Review Haier K85F Color reproduction after calibration
Review Haier M95E Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Haier M95E Color reproduction after calibration

Well, is there anything that can be done about this picture? Can professional calibration save the situation? The answer is both yes and no. It must be clearly stated that there are certain limitations we cannot overcome. The constraints of the design itself, meaning simply a poor panel and its narrow colour coverage, make it impossible to expect a reasonable HDR effect – we won't mislead you on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is indeed for watching such content, after calibration, that this television starts to make sense. We managed to somewhat tame the white balance. Although the television only offers basic 2-point adjustment (rather than precise 20-point), so it's not perfect, we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, however, we noted a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display images without artificially dimming or brightening them. The conclusion is simple: even with such a cheap television, professional adjustment of the settings can achieve a lot and extract the maximum potential from it.

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

Smoothness of tonal transitions

7.6/10

9.4/10

Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions

It’s time to address a matter that goes unnoticed by many, but can be very irritating to the discerning (and not just) eye. We are talking about the fluidity of tonal transitions, or how smoothly the screen displays transitions between very similar shades of a single colour – for example, on a clear blue sky. We must admit that in this category, the Haier K85F performs quite decently considering its price. In bright scenes, such as the aforementioned sky or vast landscapes in the film "The Martian", there are no strong, distinct bands. Indeed, if you look closely, you will notice minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes appear on the screen, such as murky corridors in games or night landscapes. Here, banding, or the posterisation effect, becomes much more visible. Transitions in shadows and greys are no longer as smooth and can irritate the more sensitive eye. It’s not a level that would completely disqualify the television, but it’s clear that this is an area where costs have been cut.

We now move on to the category that has turned out to be one of the strongest points of the tested model. The fluidity of tonal transitions, or the ability to smoothly blend closely related shades, is at a very high level here. The Haier M95E excels at reproducing gradients, even in the most demanding dark scenes, where many televisions can already show unsightly banding (posterization). Although we did manage to notice minimal shortcomings in very bright parts of the image, these are errors so minor that they do not spoil the overall excellent impression. In this particular competition, the M95E deserves one of the highest ratings on our portal.

Image scaling and smoothness of tonal transitions

4/10

5/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

Review Haier K85F Image scaling and smoothness of tonal transitions
Review Haier M95E Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Haier K85F Image scaling and smoothness of tonal transitions
Review Haier M95E Image scaling and smoothness of tonal transitions

Let's move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as those from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – overscan that is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this happens on every source, even 1080p. To see the full frame, you have to dig through the screen settings each time and manually switch the format to "expand to 16:9". It's a detail, but it's devilishly frustrating. The very act of scaling content to 4K resolution can be summed up in one word: acceptable. And that's about it. The image processor does not strip details from the picture, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's alright, but nothing more. However, the biggest and most noticeable shortcoming in the digital processing section is the absence of a smooth tonal transition feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not provide such a solution, condemning us to watch the imperfections of the panel and low-quality materials in full view.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

Blur and motion smoothness

4.5/10

6.5/10

Maximum refresh rate of the panel
60Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
No
No
BFI function 60Hz
-
No
BFI function 120Hz
-
No
Brightness drop with BFI
-%
-%

Blur (native resolution, maximum refresh rate):

Blur ():

Blur (4K@144Hz):

The matrix in the K85F model operates at a native refresh rate of 60 Hz, which right from the start sets certain expectations regarding image fluidity. However, we must admit that we were very positively surprised when we found two separate sliders for motion control in the settings menu: one labelled as "Motion Blur Reduction" and the other "De-Judder". Such generosity in this price segment is an absolute rarity, as typically manufacturers offer at most one shared option. Unfortunately, our enthusiasm waned as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for motion blur reduction is simply a dummy. Its adjustment brings absolutely no visible effect on the screen, so only one of the two options works.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

Console compatibility and gaming features

4/10

7.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 60Hz
    48 - 144Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    No
    Yes
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    No
    Yes
  • Game bar
    No
    No

Let's move on to features for gamers, although we must emphasise at the outset that this is more of a proposal for the "casual" ones. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing ploy. What good is a modern port if the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which deprives the HDMI 2.1 port of its most significant advantage. It's a shame. (That’s why we mark it as HDMI 2.0 in our tests). Another curious peculiarity is the television's reaction to attempts to calibrate HDR from the console level. Changes to brightness settings cause very unnatural image behaviour, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, one shouldn't worry too much about this, because as we've mentioned numerous times, we simply do not recommend using any HDR content on this screen. However, to avoid being too negative, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or Variable Refresh Rate. While it works within a very modest range of 48-60 Hz, its mere presence is commendable. As a result, the image in games can experience less "tearing," which significantly improves the gaming experience.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.

Input lag

10/10

9.8/10

SDR

1080p60
13 ms
17 ms
1080p120
8 ms
2160p60
13 ms
16 ms
2160p120
8 ms

HDR

2160p60
13 ms
16 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
20 ms
2160p120 DV
10 ms

We must, however, give Haier its due – there is one parameter in which this television absolutely shines and embarrasses many more expensive models. We are speaking about input lag, or signal delay. Our measurements showed an impressively low result of just 13 ms. This is a huge plus that makes gaming controls lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

The key parameter for every gamer, often more important than colours or contrast, is responsiveness. In this category, the Haier M95E pulls no punches. The input lag we measured for the 120Hz signal was below 10 milliseconds. This places it among the absolute market leaders, ranking this model on par with dedicated gaming monitors. In practice, this means an instant response to every movement of the controller, keyboard, or mouse.

Compatibility with PC

6/10

6.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
No
Font clarity
Very Good
Poor
Readability of dark text and shapes
Very Good
Average
Input lag in PC mode (4K, maximum refresh rate)
13ms
8ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
60Hz
144Hz
G-Sync
No
Yes
Review Haier K85F Compatibility with PC
Review Haier M95E Compatibility with PC

And what if you tried using this Haier as a monitor for your computer? Here, to our great surprise, the television performs remarkably well. For office work – it is ideal. This is all thanks to its proper support for what is known as chroma subsampling 4:4:4. In plain terms: every, even the smallest letter on the screen is sharp, without annoying coloured outlines or blurring. Of course, let's be straightforward – this is not equipment for PC gamers. 60 Hz is too little for them. But if you simply need a large screen for text work, browsing the internet, coding, or displaying presentations, the K85F will excel in this role. This is one of its strongest and, to be honest, most unexpected applications.

As a PC gaming monitor, the M95E performs really well. It has full support for 144Hz, there is VRR, and consequently, it also works with G-Sync. In this regard – excellent. Perhaps that is why our "average" rating in this category surprises you. The reason is simple: while it excels at gaming, its performance for regular text work is not as good. At 120Hz or 144Hz settings, the TV's ability to display text is, frankly, poor. The text is blurry, and the coloured letters are smeared due to a lack of full Chroma 4:4:4 support. Interestingly, there is a solution – simply switch the computer to 60Hz mode and everything returns to normal, with the fonts becoming sharp. The only problem is that it forces us to constantly juggle settings every time we want to stop gaming and do a bit of work.

Viewing angles

2.8/10

3.1/10

Brightness drop at an angle of 45 degrees
67%
76%

At almost the very end of the assessment of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, it must be honestly admitted that this is no surprise – it is simply a natural and commonly known characteristic of VA-type panels. In the specimen we tested, interestingly, the brightness of the image did not drop dramatically when we moved away from the centre of the screen. The real problem, however, lies in the colours, which start to fade instantly. A slight change in position on the sofa is enough for the colours to lose their saturation and become washed out. In this respect, the Haier K85F presents a rather mediocre level, typical for this technology.

The issue of viewing angles is not surprising here – they are simply poor. The Haier M95E uses a VA type panel, so as you move away from the screen's axis, the image quickly loses colour saturation, and the contrast appears noticeably pale. However, this is a typical and fully expected characteristic of this technology, so it's hard to regard it as a significant disadvantage – this type of panel is just like that.

Daytime performance

4.1/10

8.5/10

Panel finish
Satin
Satin
Reflection suppression
Average
Decent
Black levels during daytime
Good
Good
Review Haier K85F Daytime performance
Review Haier M95E Daytime performance
Review Haier K85F Daytime performance
Review Haier M95E Daytime performance

Panel brightness

Average luminance SDR

Haier M95E: 1039 cd/m2

Haier K85F: 276 cd/m2

And how does the television perform in confrontation with daylight, for example in a brightly sunlit living room? Unfortunately, we do not have good news here. As we have already established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

If you are looking for a television for a bright living room, the Haier M95E is one of the stronger contenders. Its performance in daytime conditions is mainly thanks to its very high brightness. In SDR mode, the panel achieves an average of over 1000 nits, which is a result that allows it to easily "break through" the light entering the room, even in very challenging conditions. And although the M95E does not have some revolutionary, super-matte anti-reflective coating, its raw backlight power is more than sufficient to perform excellently as a screen for daytime viewing.

Panel details

Backlight Type
White LED
Mini-LED QLED
Software version during testing
UKN2.241219.053
RTM9.241015.206
Image processor
mt5896
MT5889 2gb RAM

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Haier K85F TV Panel details
Review Haier M95E TV Panel details

Haier K85F

Haier M95E

TV features

5.5/10

3.6/10

  • HDMI inputs
    4 x HDMI 2.0, 0 x HDMI 2.1
    2 x HDMI 2.0, 2 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    No
  • Audio only mode
    Yes
    No
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    No
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, it is one of the worst implementations of this software we have encountered. The system runs painfully slowly, and the interface is notoriously unresponsive. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult at times to understand what is even being referred to. To make matters worse, during our testing, we were unable to activate the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and connections, as this is where the story gets even more interesting. The rich array of ports is definitely a plus, including four HDMI ports and a rarely seen mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote control. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After dozens of attempts, we were sure it was just a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote could be paired, but it had to be done from the native Google TV settings, completely bypassing the non-functioning Haier overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even any batteries for the remote.

Classic Features of the M95E

When it comes to the classic features of the television, the M95E is, to put it mildly, disappointing. The only real plus in this category is that we at least get a remote control included, although this too has a rather awkward shape and is not among the most comfortable to use. The real trouble began when we tried to search for terrestrial TV channels – the receiver stubbornly refused to connect to any antenna throughout the testing period. To be sure, we checked the same setup on another television, where everything worked perfectly, which rules out any fault on our part. Overall, apart from the fact that it has Bluetooth and a physical mini-jack headphone output, it's hard to praise the M95E for much here.

Operating System: Google TV

Alright, you might be wondering, what about the Smart features? After all, Google TV is a system that offers remarkable capabilities. That’s true, generally speaking. And indeed, the M95E boasts the same vast library of applications and access to a voice assistant as any other manufacturer. However, this is where the advantages of this system in the tested model come to an end. On our unit, the software simply operated clumsily. We encountered frustrating bugs, and the entire interface regularly experienced slight lags at the most inopportune moments, which effectively discouraged us from using it.

Playing files from USB

9.4/10

9.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that in this buggy and slow-operating system there is a function hidden that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for files from USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it – from the most popular to the completely niche. Haier, a newcomer in the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended to be a reliable player for conference rooms? Regardless of its origin, the result is excellent!

In such an unpolished and clunky system, we did not expect any positive surprises. However, the built-in USB file player turned out to be a real gem. To our surprise, the application worked smoothly and handled the playback of all the most important formats we threw at it flawlessly. It is one of the few elements of the M95E software that seems to work exactly as it should.

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

4.8/10

9.2/10

  • Maximum volume
    83dB
    87dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

When it comes to sound, the review will unfortunately be very brief. The biggest advantage of the built-in speakers of the K85F is really just that they are there and produce sound. Other than that, the sound is completely flat, devoid of any bass, and simply anemic. Yes, on the TV's box, we will find the Dolby Atmos logo, but when faced with the physical capabilities of these drivers, it is a feature that exists only on paper. The verdict can, therefore, only be one: when planning to purchase this television, you should immediately add a soundbar to your budget.

After all this enumeration of shortcomings and wasted potential, we move on to a category that is like a breath of fresh air. The sound on the Haier M95E is simply phenomenal. We can confidently state that it is one of the best-sounding televisions to have graced our editorial office this year. The integrated soundbar, proudly positioned at the front, plays really clearly and evenly, serving us distinct dialogues and selective high tones. The real magic also comes from the back of the casing – that’s where two additional subwoofers are located, providing a surprisingly strong and enjoyable bass experience. Of course, we will be realists. We are still talking about the capabilities of the speakers built into the television, and there can be no comparison with a decent external audio system. Nevertheless, as far as integrated solutions go, the M95E sounds really very good and leaves most of the competition far behind.

Sound Quality Test

Acoustic Measurements

83dBC (Max)

75dBC

87dBC (Max)

75dBC