Blaupunkt UGC5500S vs Hisense U7S Pro

Here, too, we will not mince words – if you are looking for a television strictly for cinematic experiences in HDR, you have come to the wrong place. The Blaupunkt UGC5500S is unfortunately not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film scenes speaks for itself. It is simply too little to even talk about any real HDR effect. Quite frankly, everything displayed here in this format can be confidently regarded as a somewhat “enhanced” SDR mode. We expected this, as virtually every device in this price range falters in this area, but we feel obliged to warn you about it. Manufacturers love to boast about HDR compatibility with stickers on their boxes, but in reality, this format simply does not exist here – it lacks the “fuel” of brightness.

The situation is particularly difficult for Blaupunkt, as we are dealing with a panel that has a very basic coverage of the DCI-P3 colour palette, reaching only about 80%. You will not find any advanced coatings to extend these capabilities (such as quantum dots), which means that scenes that should ideally burst with richly saturated colours appear simply under-saturated on this screen. Therefore, we have a specific piece of advice for you: do not force the HDR mode on this model. If you have the option in the streaming app settings – simply turn it off. By sticking to the classic SDR mode, you can be sure that the television will not attempt to “enhance” something that it cannot handle hardware-wise.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.

We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, in short, twofold. Once again, we need to clearly separate what we see in standard SDR format from what happens when HDR is turned on, as these are two entirely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older films on this television, you can count on really reasonably well-tuned colours. In our test unit, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being overly optimistic, we did notice some shortcomings. Looking at the gamma charts, we observed that the processor struggles with appropriately dimming the image in its brightest areas. Additionally, there is quite a strong, at times excessively aggressive red saturation, which resulted in visible errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and can be watched without a grimace on one’s face. Unfortunately, the charm disappears the moment we again enter the HDR world. Here, Blaupunkt behaves as if we suddenly switched it to shop mode, and in its worst version. The excess blue in the white balance is so significant that it is almost blinding, ruining any realism of the scene. Moreover, the television interprets brightness very loosely, which, when analysing the EOTF curve, clearly showed that for most of the time, the colours appear simply washed out and lacking in depth. This is, by the way, perfectly visible through the colour errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and lacking appropriate refinement.

We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.

It may sound like a joke – pulling out professional measuring equipment for a television costing around a thousand złotys / 250 dollars, but we wouldn’t be ourselves if we didn’t check it out. The question is: does such cheap equipment give us any room for manoeuvre when it comes to calibration? To your surprise, the answer is: yes, and very much so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are specific tools that we could utilise using our measuring sensors and software. In SDR mode, the effects were visible to the naked eye. We successfully eliminated the problem we mentioned earlier – that excessive, almost artificial red saturation. We also fixed the issue of improper dimming in the brightest parts of the image. After calibration, the standard format image became significantly more balanced and simply correct. When it came to HDR, the situation was again more complicated. While we managed to 'tame' that aggressive blue tint in the white balance, it was clear that we were fighting somewhat in vain. Even after adjusting the settings, the television still tried to interfere with the image in its own way, as if the electronics knew better than us how the scene should look. Additionally, there is a hardware barrier that no slider can overcome – colours in HDR still remain under-saturated. This is simply due to the quality of the panel itself; it physically cannot produce the most vibrant colours. To sum up this topic: if any of you ask whether it is possible to calibrate a television for a 'thousand', we answer with full conviction: it is possible.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

If you expect the processor in this model to magically "fix" the poor-quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end at absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this adequately in that the image is not blurry, but there's no mention of any intelligent sharpening or adding details here. Worse still, Blaupunkt is completely devoid of any features for reducing unwanted tonal transitions. If the material being watched has what is known as banding (that is, ugly "steps" instead of a smooth transition of colours, e.g., in the sky), this television will display it in all its glory. Additionally, the television has a tendency to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details at the very edges of the screen. In summary: in the category of digital "enhancing" of images, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal, with all its flaws.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us were expecting an impeccably sharp image in fast action scenes or during a match. However, the biggest drawback of this model is that you won't find any digital motion smoothers in the menu. The manufacturer has not given us any room for manoeuvre – nothing can be smoothed out or adjusted to our personal preferences. The image is always "raw," and we receive it exactly as the source transmits it. For fans of cinematic "jumping" of the image, this might be good, but the rest of us simply have to get used to the lack of any motion enhancement.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.

There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.

When it comes to gaming on the Blaupunkt, we weren't expecting miracles, and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they might be significant for some of you at this price. The first plus is that the TV quickly detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device knows when you start gaming and automatically switches to low-latency mode. This is convenient because you don't have to fiddle with settings each time to prevent input lag from ruining the fun. The second point is a genuine surprise that caught us off guard. Although it has a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, you lose the details of 4K, but for those playing more dynamic, online shooters where smoothness is more important than resolution, this is a really nice and unexpected addition in such an inexpensive device. Besides these two points, you won't find anything more here. There are no advanced smoothness enhancement systems for gamers or extensive gaming menu bars. This is a simple screen for occasional gaming.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.