Blaupunkt UGC5500S vs Hisense E7Q PRO / E79Q PRO

Here, too, we will not mince words – if you are looking for a television strictly for cinematic experiences in HDR, you have come to the wrong place. The Blaupunkt UGC5500S is unfortunately not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film scenes speaks for itself. It is simply too little to even talk about any real HDR effect. Quite frankly, everything displayed here in this format can be confidently regarded as a somewhat “enhanced” SDR mode. We expected this, as virtually every device in this price range falters in this area, but we feel obliged to warn you about it. Manufacturers love to boast about HDR compatibility with stickers on their boxes, but in reality, this format simply does not exist here – it lacks the “fuel” of brightness.

The situation is particularly difficult for Blaupunkt, as we are dealing with a panel that has a very basic coverage of the DCI-P3 colour palette, reaching only about 80%. You will not find any advanced coatings to extend these capabilities (such as quantum dots), which means that scenes that should ideally burst with richly saturated colours appear simply under-saturated on this screen. Therefore, we have a specific piece of advice for you: do not force the HDR mode on this model. If you have the option in the streaming app settings – simply turn it off. By sticking to the classic SDR mode, you can be sure that the television will not attempt to “enhance” something that it cannot handle hardware-wise.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, in short, twofold. Once again, we need to clearly separate what we see in standard SDR format from what happens when HDR is turned on, as these are two entirely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older films on this television, you can count on really reasonably well-tuned colours. In our test unit, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being overly optimistic, we did notice some shortcomings. Looking at the gamma charts, we observed that the processor struggles with appropriately dimming the image in its brightest areas. Additionally, there is quite a strong, at times excessively aggressive red saturation, which resulted in visible errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and can be watched without a grimace on one’s face. Unfortunately, the charm disappears the moment we again enter the HDR world. Here, Blaupunkt behaves as if we suddenly switched it to shop mode, and in its worst version. The excess blue in the white balance is so significant that it is almost blinding, ruining any realism of the scene. Moreover, the television interprets brightness very loosely, which, when analysing the EOTF curve, clearly showed that for most of the time, the colours appear simply washed out and lacking in depth. This is, by the way, perfectly visible through the colour errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and lacking appropriate refinement.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

It may sound like a joke – pulling out professional measuring equipment for a television costing around a thousand złotys / 250 dollars, but we wouldn’t be ourselves if we didn’t check it out. The question is: does such cheap equipment give us any room for manoeuvre when it comes to calibration? To your surprise, the answer is: yes, and very much so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are specific tools that we could utilise using our measuring sensors and software. In SDR mode, the effects were visible to the naked eye. We successfully eliminated the problem we mentioned earlier – that excessive, almost artificial red saturation. We also fixed the issue of improper dimming in the brightest parts of the image. After calibration, the standard format image became significantly more balanced and simply correct. When it came to HDR, the situation was again more complicated. While we managed to 'tame' that aggressive blue tint in the white balance, it was clear that we were fighting somewhat in vain. Even after adjusting the settings, the television still tried to interfere with the image in its own way, as if the electronics knew better than us how the scene should look. Additionally, there is a hardware barrier that no slider can overcome – colours in HDR still remain under-saturated. This is simply due to the quality of the panel itself; it physically cannot produce the most vibrant colours. To sum up this topic: if any of you ask whether it is possible to calibrate a television for a 'thousand', we answer with full conviction: it is possible.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

If you expect the processor in this model to magically "fix" the poor-quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end at absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this adequately in that the image is not blurry, but there's no mention of any intelligent sharpening or adding details here. Worse still, Blaupunkt is completely devoid of any features for reducing unwanted tonal transitions. If the material being watched has what is known as banding (that is, ugly "steps" instead of a smooth transition of colours, e.g., in the sky), this television will display it in all its glory. Additionally, the television has a tendency to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details at the very edges of the screen. In summary: in the category of digital "enhancing" of images, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal, with all its flaws.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us were expecting an impeccably sharp image in fast action scenes or during a match. However, the biggest drawback of this model is that you won't find any digital motion smoothers in the menu. The manufacturer has not given us any room for manoeuvre – nothing can be smoothed out or adjusted to our personal preferences. The image is always "raw," and we receive it exactly as the source transmits it. For fans of cinematic "jumping" of the image, this might be good, but the rest of us simply have to get used to the lack of any motion enhancement.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

When it comes to gaming on the Blaupunkt, we weren't expecting miracles, and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they might be significant for some of you at this price. The first plus is that the TV quickly detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device knows when you start gaming and automatically switches to low-latency mode. This is convenient because you don't have to fiddle with settings each time to prevent input lag from ruining the fun. The second point is a genuine surprise that caught us off guard. Although it has a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, you lose the details of 4K, but for those playing more dynamic, online shooters where smoothness is more important than resolution, this is a really nice and unexpected addition in such an inexpensive device. Besides these two points, you won't find anything more here. There are no advanced smoothness enhancement systems for gamers or extensive gaming menu bars. This is a simple screen for occasional gaming.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.