Katarzyna Petru
G Electronics presents one of the largest and most impressive digital signage installations in Europe. At the Riyadh Air Metropolitano stadium – the home ground of Atlético de Madrid – a huge, surrounding Ribbon Board built on the innovative LG Mesh LED technology has been in operation since the start of the La Liga 2025/26 season.
Over 1,700 m² of dynamic visualisations
The installation covers 1,742 m² of surface, wrapping around the upper part of the stadium in the form of a luminous ribbon. Real-time scores, statistics, and content are displayed on it, which not only aim to inform but also to enhance the atmosphere of the match and energise fans from every side of the stadium.
Mesh LED – technology tailored for sports arenas
The heart of the project is the Mesh LED screen – an ultra-lightweight, flexible modular system that can be installed even at height or on curved surfaces. This not only looks fantastic but also ensures:
exceptional brightness and contrast,
readability even in full sunlight,
low heat emission and lower energy consumption.
This solution perfectly meets the demands of modern stadiums, which need to be both striking and energy-efficient.
Over 3,000 m² of additional signage
LG has not stopped at the Ribbon Board. Throughout the facility, there are over 3,000 m² of additional screens, including in the entrance areas, corridors, in the tunnel leading players onto the pitch, and in the press centre. The whole creates a cohesive visual environment – from the moment a fan enters the stadium to the final whistle.
LG – market leader in sports signage
In Spain, LG supplies LED signage to around 80% of professional football stadiums, and its technologies also operate in the largest venues in the world, such as Wembley and Twickenham in the United Kingdom, as well as arenas in Germany, Belgium, and the USA.
According to Omdia data, the global LED signage market – including sports installations – is expected to grow at a rate of 13.4% per year and exceed a value of 14 trillion KRW by 2029.
LG demonstrates that a 21st-century stadium is no longer just a pitch and stands – it is a complete visual experience that begins even before the first whistle. Innovative LED screens are changing the way fans experience sports, and they provide clubs and sponsors with new opportunities for communication and advertising.
