TCL MQLED85 / C765 vs Samsung The Frame 2025 (LS03F)

The television TCL MQLED85/C765 performs well in handling HDR. In the tested movie scenes, where the screen is at 100% brightness, the model achieves impressive results around 1000 nits, providing intense and realistic rendering of HDR content. However, similar to contrast, the dimming algorithm may show some limitations. Despite a large number of Mini LED zones, the television does not always manage to "wow" the user with brightness in very challenging test scenes. For instance, in the scene from the film "Life of Pi," where a bright moon appears against a dark background, and in another scene from "Sicario 2," where a very bright light effect is visible against a dark background, the television did not reach maximum intensity. For users expecting a perfect HDR effect in such extreme cases, the TCL MQLED may come up a bit short. However, in terms of colours, the television stands out with a very high coverage of the DCI P3 colour gamut at 95%, which is an impressive result comparable to much more expensive models. TCL MQLED85 / C765 offers support for various HDR formats, including Dolby Vision and HDR10+, which is crucial for cinema image fans. Although this model achieves brightness over 1000 nits, the TCL MQLED85 may struggle to reflect details in very high-contrast scenes. For better HDR quality control, the C765 is equipped with dynamic tone mapping, making the image more realistic and natural depending on the content.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

The television TCL MQLED85/C765 was tested in movie mode, which, while seeming to be the best setting from the manufacturer, is not without its flaws. The colour reproduction in HD/SDR mode MQLED85 shows certain shortcomings. In the analysis of white balance, there is a significant lack of blue colour, which can affect the overall image quality, particularly in bright scenes where blue shades are crucial for natural representation. The overall image may then appear too warm. As for gamma contrast, the graph shows that there is a large jump above the reference line of level 2.4 at the beginning, which may suggest significant dimming of brightness in darker areas, leading to loss of detail in blacks. Then for most of the time, the values are below this line, which can lead to loss of detail in the brighter parts of the image. Such a distribution may negatively impact the perceived image quality, especially when watching regular TV in HD quality.

In the case of the 4K HDR image quality of the TCL MQLED85/C765 television, there is a noticeable excess of red colour in the analysis of white balance. This excess can significantly impact the viewer's experience, leading to several notable effects. First and foremost, an excessive amount of red can make other colours, such as green or blue, appear muted or unnatural. This distortion of colour balance can result in an overall impression of "oversaturation," which detracts from the image's naturalness and authenticity. In terms of contrast, the EOTF (Electro-Optical Transfer Function) graph indicates that most values are above the reference line, suggesting an intense boost in brightness in the bright areas of the image. However, the exception is the start of the graph, where the EOTF line is below the reference, which may lead to excessive dimming of small light elements.

Users should be aware that despite using the best mode, which is movie mode, the television is not free from flaws in the context of image settings, so it is worth considering adjusting the settings to achieve better results.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

After professional calibration of the television TCL MQLED85/C765, its colour properties in film mode have significantly improved, resulting in much more satisfying visual experiences. Both in SDR and HDR modes, the white balance shows no serious errors, and the graph appears to be much better harmonised. Users can now enjoy natural colour reproduction, which is crucial for achieving an authentic experience while watching films. It is worth noting that in HDR content, there may be minor colour reproduction errors at the end of the graph, but these are significantly smaller than before calibration. As a result, characters and landscapes become more realistic, enhancing the depth of immersion in the story.

Regarding contrast, the gamma curve, responsible for HD quality, has been completely free of drops below the reference line, which means better visibility of details in dark scenes. However, there is still a slight boost at the beginning of the graph, which may affect the perception of bright elements. For HDR content, the EOTF curve also shows fewer errors, although some issues with reproducing mid-tones may still be noticeable. The EOTF curve measured on real film scenes still shows a significant brightness boost, so the image may appear more intense but artificially brightened. This is a typical problem for TCL brand televisions, which may appeal to untrained viewers but can frustrate those more familiar with an ideal image.

What benefits does professional calibration bring to film enthusiasts? Thanks to it, viewing becomes even more realistic and immersive, allowing every scene to be experienced fully, preserving details and natural colours.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

We will now take another look at the tonal transitions on the TCL MQLED85/C765 TV, but in the context of lower image quality. Despite the presence of the "Gradual Smoothing" option, when set to "low", the effects are practically invisible, disappointing users who expect an improvement in image quality. On the other hand, the "high" setting yields minimal results, and worse still, it can blur important details, negatively impacting the sharpness and clarity of the displayed image. However, in the context of image scaling, the TV successfully displayed the image without overscan, meaning we do not lose any part of the view. The image looks quite decent, and details such as tree branches or the outlines of models do not show significant jaggedness, which positively affects the visual quality.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

TCL MQLED85/C765 is equipped with a standard refresh rate panel of 120 Hz, with the possibility of increasing it to 144 Hz when connected to a powerful computer. The television also offers a multi-level motion smoother, which is mainly aimed at users wanting to improve the fluidity of motion in films. It allows for adjusting the intensity of the effect on a scale from 0 to 10, enabling precise tailoring of the image smoothness to individual preferences. The response time of the panel is decent, but not perfect. We can observe motion blur occurring behind both dark and medium objects.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

TCL MQLED85/C765 has achieved an impressive rating in the gaming features category, making it an excellent choice for gaming enthusiasts. The television supports all the latest technologies that significantly enhance the gaming experience. Among the key gaming features is ALLM (Auto Low Latency Mode), allowing the TV to automatically switch to low latency mode, minimising response time and ensuring smooth gameplay. VRR (Variable Refresh Rate) supported from 48 to 144 Hz eliminates stuttering and screen tearing in dynamic game scenes. Additionally, the TV supports the Dolby Vision Game Mode, which provides better image quality in games with exceptional depth of colour and contrast. TCL MQLED85/C765 also features a decent but not the best implementation of HGiG (HDR Gaming Interest Group), optimising the display of HDR games, however, in the case of TCL, it causes bright details to wash out, resulting in some elements merging into a white blob - more on this can be read in the colour reproduction section. It supports various resolutions such as 1080p@120Hz, 1440p@120Hz, and 4K@120Hz, allowing gamers to enjoy higher image quality and better fluidity. The Game Bar feature allows for easy switching between game settings and quick control of parameters, which significantly simplifies adjusting the TV to individual needs. With support for G-Sync and FreeSync technologies, users of NVIDIA and AMD graphics cards will be pleased with the refresh rate synchronisation capabilities, eliminating tearing and stuttering issues, ensuring smoother and more immersive gameplay.

MQLED85/C765 is a television that combines advanced technologies and excellent support for gamers, making it the ideal choice for those looking to maximise their gaming experiences.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.