TCL C7K / QM7K vs Hisense U7Q

TCL C7K is one of the brightest MiniLED TVs in its price class. Under optimal testing conditions, the screen can achieve over 1200 nits, resulting in impressive, at times dazzlingly bright scenes. And most importantly – this isn’t just a theory from measurements. In practice, even the brightest moments in movies can shine with true cinematic grandeur. Home HDR cinema fans should be really pleased.

The impression is fantastic, especially in scenes with large areas of brightness – a white sky, explosions, sun reflections, or magical sunsets can surprise with an intensity of light that rarely appears in this price range.

However, things get a bit worse when more challenging scenarios appear on the screen, previously described in terms of contrast – that is, images full of details, with small bright elements on a dark background. In such cases, the C7K often opts to preserve black at the expense of brightness. An example? Scenes from movies like Sicario 2 or Life of Pi, where small light sources (like a distant lantern) may become less visible, and details in the lights are simply dimmed or blend into the background.

For many viewers, this may be an acceptable compromise – as we achieve deep blacks and pleasant image depth. Nevertheless, it’s important to recognise that the visibility of small details in bright areas is not this model's strong suit. It’s simply a technological limitation that still exists – even with over 300 zones.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now has been found in most competing brands. This is great news, as this mode is considered the most faithful to the original vision of the creators and is often recommended by enthusiasts of quality visuals. Unfortunately – as is often the case – the mere presence of it does not guarantee perfection. The Filmmaker mode in the TCL C7K is not without its faults. There are issues with inaccurate white balance, particularly a slight blue tint that resulted in cool, somewhat greyish skin tones. But that wasn’t the biggest problem. The main complaint was excessive brightness exposure, which is clearly visible on gamma and EOTF charts. The image was simply too bright, at times even blown out, which affected not only the texture of scenes but also the overall viewing experience. Some details were just lost, and the entire image looked as if someone had overdone the brightness slider. As always, we decided to see what could be squeezed out of it after calibration. And this is where things started to get really interesting…

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibration, the TCL C7K showed itself in a really good light, especially when it comes to SDR content. We managed to precisely tune the white balance, colour gamut, and brightness characteristics so that the colour errors on the ColorChecker palette fell below a value of 2. For the uninitiated – this is nearly a perfect result, which means that the image is very close to what the creators intended. Unfortunately, it was a different story with 4K HDR content. While we were able to slightly calm down the white balance and correct its earlier errors, it was still evident that the TV has some "MiniLED traits", particularly in brightness management. When we checked how the C7K handled the EOTF curve on real film scenes, rather than just on synthetic test patterns, it turned out that the screen still had a tendency to slightly brighten the entire image. This affects the overall experience – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor issues with HDR content, the overall reception of materials – especially in SDR – is really very good. After calibration, the C7K can display an image that can successfully compete with much more expensive models. Good colour tuning, natural skin tones, and pleasant brightness make movie watching and everyday content viewing more than satisfactory.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

TCL C7K has a feature that, according to the manufacturer, is meant to smooth out undesirable colour transitions – something like a rescue for less successful tonal shifts. It's called "Gradual Smoothing," and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. Worse still – the feature can cut out elements from the image that should remain. Fortunately, film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but even so – it's better to simply turn this option off.

When it comes to upscaling lower resolution content, it's already better. SD and HD materials look quite decent, although at times we had the impression that the image loses sharpness and becomes too soft – as if something took away its clarity. Fortunately, with very low sources (e.g., 576p), there was no overscan effect, meaning the image wasn't artificially cropped – everything fit on the screen as it should.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

TCL C7K handles motion fluidity really well. The panel it uses offers a refresh rate of 144 Hz, which suggests that this TV is more than just a standard "60 Hz" panel. Furthermore, if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the paragraph on gamers and PC compatibility. Returning to everyday use – both sports and movies look very good here. Thanks to the fast panel and the well-functioning motion smoother, the C7K is great for watching matches, but also for movie screenings. In the menu, we find two sliders – motion blur reduction and flicker reduction – that allow you to adjust the fluidity effect to your own preferences. At lower settings, we get a more cinematic effect, with slight judder. At higher settings – the image becomes more theatrical, fluid to the point of excess. Whatever your preference – everyone can set it their own way.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

TCL C7K is a television that on paper looks like the perfect equipment for gamers – and most importantly, it performs well in practice too. Here's some good news: we have two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, using all their capabilities. The panel itself supports a refresh rate of 144 Hz, which provides a significant advantage in dynamic games. Additionally, it comes with a full set of gaming features: VRR (variable refresh rate), ALLM (automatic low latency mode), and support for Dolby Vision in games. There's also an HGiG mode that allows for HDR effects that align with the creators' intentions. GameBar, which is an information bar for gamers. It operates quickly, looks clear (like a Nintendo console👌), and shows what's most important: the current frame rate, VRR status, and even HDR parameters.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.