TCL C655 / C69B 98' vs Hisense U7Q

The quality of the HDR effect on TCL C655 / C69B looks quite promising. The average value in the test charts is around 450 nits, which already allows one to feel the brilliance of light effects and better image dynamics. However, as previously mentioned, this effect can be somewhat dampened by slight differences in bright and dark shades due to the lack of local dimming technology. However, the coverage of the DCI-P3 colour gamut at 94% is commendable, and this is possible thanks to the use of a quantum dot (QLED) panel. As a result, the colours are vivid and well-reproduced when watching HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The TCL C655 / C69B television offers a film mode that has been tested for colour reproduction quality. Although this mode is called film mode, unfortunately, it has quite a few issues that a director would definitely not want to see when filming their work. Starting with image analysis, it's worth examining the white balance – both in HD and 4K HDR content, the white balance has significant errors. In both cases, the red colour dominates, which makes the colours too warm, and the overall effect takes on a pink or yellow tint. The Colour Checker test confirms these errors – the colour samples veer into incorrect shades, which impacts the overall colour fidelity. A less significant issue is the brightness characteristic. However, it is also not free of flaws. The gamma chart shows a strong spike at the beginning, which can cause the image to be overly bright, and the EOTF curve responsible for brightness in 4K HDR materials also shows considerable fluctuations – it is evident that the television struggles to maintain the appropriate brightness, but it does not always succeed effectively.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibrating the movie mode of the TCL C655 / C69B television, the white balance has been adjusted, and the colours look as they should – confirmed only by slight deviations in the Colour Checker test. The gamma is really accurate, which means the television shouldn’t have issues with brightness in low-resolution materials. Unfortunately, a similar EOTF characteristic is still visible, which is a natural phenomenon in televisions that do not have local dimming – it’s just difficult for them to "shine" brighter in a given part of the screen. Despite this construction limitation that cannot be bypassed, we recommend adjustments in the settings, as the overall colour presentation looks really very good.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

The TCL C655 / C69B TV handles tonal transitions well in lower quality materials. The “Gradual Smoothing” function at its lowest setting effectively eliminates visible banding, but it also results in a loss of detail, for example, in the texture of objects. A plus is that it does not interfere with film grain, allowing the image to maintain a natural look.

In terms of digital processing, the TV adds a significant amount of artificial sharpness, which may appeal to those who prefer a vivid image. For those who prefer a more subtle rendering of details, this may be a drawback. Another downside is the quite aggressive overscan – the image is cropped, which leads to the loss of fragments at the edges and limits the field of view.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

Unlike the smaller versions, the 98” model stands out with significantly better motion fluidity. Instead of the standard 60 Hz, this colossal screen is equipped with a full 144 Hz panel, which opens up entirely new possibilities – for both gamers and movie lovers. With its full motion smoother, the television delivers incredible image fluidity, eliminating ghosting and improving the comfort of watching dynamic scenes. It's worth noting that this technology operates across the full refresh rate range, meaning there's no need to compromise between fluidity and quality. Additionally, the "Flicker Reduction" feature allows you to adjust the fluidity to your own preferences – you can choose a more cinematic effect with visible frame rate or a maximally smooth image.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The 98-inch TCL C655 / C69B is excellently equipped for gamers. Full-featured HDMI 2.1 ports and a 144 Hz panel allow for gaming in 4K at 120 Hz, providing the smoothness and responsiveness that will impress even the most demanding.

The TV supports variable refresh rate (VRR), eliminating screen tearing, while the automatic low latency mode (ALLM) ensures that gaming starts instantly, without the need for manual adjustment of settings. There is also support for Dolby Vision and HGiG, ensuring that the image quality in games is even better – details are sharp, colours are natural, and contrast is perfectly balanced.

Additionally, the TV offers a dedicated gaming panel that allows for quick adjustment of picture settings without the need to exit the game. It’s a device that meets practically all the requirements of the modern gamer.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.