TCL C655 / C69B (55"-85") vs Hisense U7S / U77SE

Overall, the quality of the HDR effect in TCL C655 / C69B looks quite promising. The average value in the test patterns is around 450 nits, which already allows you to feel the light effects and better image dynamics. However, as mentioned earlier, this effect may be somewhat subdued by slight differences in bright and dark shades, resulting from the lack of local dimming technology. However, the DCI-P3 colour gamut coverage of 94% deserves high praise, and this is possible due to the use of a quantum dot (QLED) panel. This makes the colours vibrant and well-reproduced when watching HDR content.

The Hisense U7S has considerable HDR potential, but it can’t make full use of it in every scene. On a test pattern it reaches about 1100 nits, so the backlight is genuinely strong. In our brighter film scenes we measured around 640 to 745 nits. That’s still enough for the sun or bright highlights to have a distinct bloom and to show an advantage over SDR material. When the TV needs to light a larger portion of the image, it handles it quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area considerably larger than a tiny point on the screen. If the TV were to drive such a zone strongly, it would brighten the surrounding area along with the light. Hisense tries to avoid that and dims the whole zone. Blacks look better as a result, but a small bright object that should draw the eye also loses intensity. That’s why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises keeping deep blacks, even at the expense of bright details. With this number of zones it’s an understandable compromise, but it’s worth remembering that the peak 1100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense markets the U7S as ULED, but that’s a marketing name; the wider colour gamut here is achieved by a PFS phosphor backlight. In our measurements the TV covered about 91% of the DCI-P3 space and 71% of BT.2020. Those are good results, though a little short of the best screens on the market. The biggest shortfall is in green — the TV doesn’t even reach the DCI-P3 boundary there, so the most intense green hues will be less saturated than they should be. Most colours in HDR films and series still look suitably vivid, however. A positive is the repeatability of the results: gamut coverage on test patterns and in film scenes is practically identical.

The TCL C655 / C69B television offers a film mode that has been tested for colour reproduction quality. Although this mode is called film mode, it unfortunately has quite a few errors that the director would certainly not want to see when filming their work. Starting with image analysis, it's worth looking at the white balance – both in HD content and 4K HDR, the white balance has significant issues. In both cases, the red colour dominates, resulting in colours that are too warm, with an overall pink or yellow tint. This can be seen in the image below from the film "Star Wars." The Colour Checker test confirms these errors – the colour samples stray into incorrect shades, affecting the overall colour fidelity. The brightness characteristics are a lesser issue. However, they are not without flaws either. The gamma chart shows a strong spike at the beginning, which can cause the image to be overly bright, and the EOTF curve responsible for brightness in 4K HDR content also has significant fluctuations – it's evident how the television tries to maintain appropriate brightness, but it doesn't always succeed effectively.

Factory colours on the Hisense U7S are decent, but there are a few things to fix. In SDR the white balance favours red, so the image looks too warm, in places with a slightly pink tint. You can see this on faces and bright, neutral surfaces. Gamma also runs below the target, so the TV brightens the image, especially in darker areas. That makes it easier to see shadow detail, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral, with midtones lacking blue and the brightest parts lacking red. A bigger problem is the way brightness is reproduced. The EOTF curve shows that a large portion of the midtones is boosted, making the image appear brighter than the source material intends. Color Checker measurements also fare worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colours can therefore look attractive, but they're not always faithful to what we should be seeing. There’s room for improvement and we’ll see how much can be corrected with calibration.

After calibrating the movie mode of the television TCL C655 / C69B , the white balance has been adjusted, and the colours look as they should – which is confirmed by only slight deviations in the Colour Checker test. The gamma is really good, which ensures that the television shouldn't have any issues with brightness in low-resolution material. Unfortunately, a similar EOTF characteristic is still noticeable, which is a natural occurrence in televisions that do not have local dimming – they simply struggle to "shine" brighter in a given part of the screen. Despite this design limitation, which cannot be bypassed, we recommend making adjustments in the settings, as the overall colour presentation looks really very good.

Calibrating the Hisense U7S did the most for SDR content. We managed to even out the white balance, so the earlier warm tint is gone and whites and greys look neutral. Gamma now sits very close to the reference, so the TV no longer brightens the image unnecessarily and darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. For watching regular TV and SDR films, this delivers a really well calibrated picture. Calibration in HDR wasn’t as smooth. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the film’s brightness a bit on its own. It brightens parts of the image and, depending on the scene and local dimming, can tone down the brightest elements. That couldn’t be eliminated by calibration. This also shows up in the Color Checker results, where many errors remain around 3–4 and some exceed 7. In SDR the result is therefore very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

Television TCL C655 / C69B handles tonal transitions in low-quality materials fairly well. The "Gradual Smoothing" feature on low settings effectively smooths out tonal transitions, but it also blurs important details, such as the texture of objects. A positive aspect is that it does not negatively affect film grain, which helps to maintain the natural look of the image. In terms of digital processing, the television adds artificial sharpness, which some users who prefer a sharper image might appreciate. However, for those who prefer a softer look, this may be a drawback. Another downside is that the image has been significantly cropped due to the so-called overscan, which reduces the field of view and cuts off the edges of the image.

The processing of lower-quality material in the Hisense U7S is fairly average. The Pentonic 700 chipset used here doesn't cope particularly well with the effects of heavy compression. There's a "Smooth and Gradient Picture" function in the menu, but its performance leaves a lot to be desired. At the low setting it's hard to see any improvement in tonal transitions, though at least the picture doesn't suffer. Medium and high settings still don't remove visible banding between tones and begin to blur details; in our clips parts of characters' faces even vanished. Interestingly, film grain remains untouched at every level. If you do use this function, stick to the low setting. Its current performance needs refinement, but that's mainly down to the processor used here.

Upscaling to 4K performs much better. Lower-resolution content gains clarity, edges are well reproduced and fine details look sharp. That doesn't mean the TV can recover details that weren't in the recording, but it makes good use of what's provided by the source. Another plus is the lack of edge cropping, even with an SD signal.

The television C655 / C69B is equipped with a 4K@60 Hz panel, which means it's best suited for watching movies and less dynamic content. It also features a "Flicker Reduction" function, allowing users to adjust the smoothness of the image – they can choose whether they prefer smoother motion or a more cinematic, frame-like effect. The television can also adapt to lower resolutions, such as Full HD and 2K at 120 Hz, which will surely please gamers by offering a smoother image at the cost of resolution. It’s worth noting that this feature is available in sizes starting from 55"+. Additionally, the largest variant, 98", is equipped with a 144Hz panel with full motion smoothing.

Motion handling on the Hisense U7S is decent thanks to its 144 Hz refresh rate. For films there's also a motion smoothing option with adjustable judder and blur reduction. You can keep a more cinematic feel to motion or increase smoothness if choppy camera pans bother you. High refresh is also useful for sport and gaming, but unfortunately it doesn't solve the panel's biggest problem.

The issue is pixel response time. Fast-moving objects leave long, distinct trails, as our UFO test shows. It's worst on dark backgrounds, where the trail is particularly pronounced. So motion can be smooth, but the moving object loses sharpness, and that difference on the U7S is fairly easy to spot.

The TCL C655 / C69B TV offers an almost perfect set of features for gamers, supporting all the key technologies. It has an ALLM feature that automatically switches the TV to low latency mode, significantly improving responsiveness and minimising signal lag, which is especially important during dynamic gameplay. The VRR feature allows synchronisation of the screen refresh rate with the number of frames generated by the console, eliminating screen tearing and providing smoother gameplay.

The TV also supports Dolby Vision in gaming mode, ensuring better colour and contrast reproduction in games that support this format, and the Game Bar enables quick access to gameplay-related settings, such as response time, latency level, and other parameters. Unfortunately, the C655 / C69B does not support 4K resolution at 120 Hz (the 98" variant is the exception), which may be disappointing for more demanding gamers seeking the ultimate smoothness in high-resolution games. However, if we can forgo 4K, the TV offers support for Full HD and 2K at 120 Hz, providing a smoother image and serving as a great alternative for those who prefer higher refresh rates at the expense of resolution.

The Hisense U7S has plenty to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz in Full HD, 1440p and 4K, so modern consoles’ capabilities are well utilised. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a lot of choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate doesn’t eliminate. VRR and ALLM are present as well. VRR helps keep the picture tear-free when a game’s frame rate changes. ALLM automatically switches the TV into game mode, so you don’t have to go into the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision at 120 Hz. Importantly, that format does not cause significant input lag here. The Game Bar also looks great. It’s clear and attractive, and lets you quickly check what signal the TV is receiving. Handy gaming settings are close to hand too, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the whole menu.

Our biggest complaint is HGiG. Hisense keeps doing its own tone mapping, which makes setting up HDR on the console confusing. You adjust the checkerboard pattern, and the TV continually alters its appearance. As a result, the point at which the pattern disappears does not correctly indicate the display’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR brightness on the console to around 900 to 1000 nits, rather than rely on the configurator.