TCL C655 / C69B (55"-85") vs Hisense U7Q

Overall, the quality of the HDR effect in TCL C655 / C69B looks quite promising. The average value in the test patterns is around 450 nits, which already allows you to feel the light effects and better image dynamics. However, as mentioned earlier, this effect may be somewhat subdued by slight differences in bright and dark shades, resulting from the lack of local dimming technology. However, the DCI-P3 colour gamut coverage of 94% deserves high praise, and this is possible due to the use of a quantum dot (QLED) panel. This makes the colours vibrant and well-reproduced when watching HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The TCL C655 / C69B television offers a film mode that has been tested for colour reproduction quality. Although this mode is called film mode, it unfortunately has quite a few errors that the director would certainly not want to see when filming their work. Starting with image analysis, it's worth looking at the white balance – both in HD content and 4K HDR, the white balance has significant issues. In both cases, the red colour dominates, resulting in colours that are too warm, with an overall pink or yellow tint. This can be seen in the image below from the film "Star Wars." The Colour Checker test confirms these errors – the colour samples stray into incorrect shades, affecting the overall colour fidelity. The brightness characteristics are a lesser issue. However, they are not without flaws either. The gamma chart shows a strong spike at the beginning, which can cause the image to be overly bright, and the EOTF curve responsible for brightness in 4K HDR content also has significant fluctuations – it's evident how the television tries to maintain appropriate brightness, but it doesn't always succeed effectively.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibrating the movie mode of the television TCL C655 / C69B , the white balance has been adjusted, and the colours look as they should – which is confirmed by only slight deviations in the Colour Checker test. The gamma is really good, which ensures that the television shouldn't have any issues with brightness in low-resolution material. Unfortunately, a similar EOTF characteristic is still noticeable, which is a natural occurrence in televisions that do not have local dimming – they simply struggle to "shine" brighter in a given part of the screen. Despite this design limitation, which cannot be bypassed, we recommend making adjustments in the settings, as the overall colour presentation looks really very good.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Television TCL C655 / C69B handles tonal transitions in low-quality materials fairly well. The "Gradual Smoothing" feature on low settings effectively smooths out tonal transitions, but it also blurs important details, such as the texture of objects. A positive aspect is that it does not negatively affect film grain, which helps to maintain the natural look of the image. In terms of digital processing, the television adds artificial sharpness, which some users who prefer a sharper image might appreciate. However, for those who prefer a softer look, this may be a drawback. Another downside is that the image has been significantly cropped due to the so-called overscan, which reduces the field of view and cuts off the edges of the image.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The television C655 / C69B is equipped with a 4K@60 Hz panel, which means it's best suited for watching movies and less dynamic content. It also features a "Flicker Reduction" function, allowing users to adjust the smoothness of the image – they can choose whether they prefer smoother motion or a more cinematic, frame-like effect. The television can also adapt to lower resolutions, such as Full HD and 2K at 120 Hz, which will surely please gamers by offering a smoother image at the cost of resolution. It’s worth noting that this feature is available in sizes starting from 55"+. Additionally, the largest variant, 98", is equipped with a 144Hz panel with full motion smoothing.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The TCL C655 / C69B TV offers an almost perfect set of features for gamers, supporting all the key technologies. It has an ALLM feature that automatically switches the TV to low latency mode, significantly improving responsiveness and minimising signal lag, which is especially important during dynamic gameplay. The VRR feature allows synchronisation of the screen refresh rate with the number of frames generated by the console, eliminating screen tearing and providing smoother gameplay.

The TV also supports Dolby Vision in gaming mode, ensuring better colour and contrast reproduction in games that support this format, and the Game Bar enables quick access to gameplay-related settings, such as response time, latency level, and other parameters. Unfortunately, the C655 / C69B does not support 4K resolution at 120 Hz (the 98" variant is the exception), which may be disappointing for more demanding gamers seeking the ultimate smoothness in high-resolution games. However, if we can forgo 4K, the TV offers support for Full HD and 2K at 120 Hz, providing a smoother image and serving as a great alternative for those who prefer higher refresh rates at the expense of resolution.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.