TCL C655 / C69B (43" - 50") vs Samsung The Frame 2025 (LS03F)

The quality of the HDR effect on the TCL C69B / C655 television is quite average. A brightness level of 350 nits, while not the worst, still does not allow for a full enjoyment of the HDR effects that require higher luminance to showcase their power. Additionally, the television, despite using a quantum dot coating (QLED), offers average coverage of the wide DCI-P3 colour gamut at 91%, which may limit its colour richness in HDR content.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

Tested in film mode, the television TCL C69B / C655 unfortunately does not meet expectations regarding colour accuracy. Although the film mode suggests better representation, it has as much in common with film as nothing at all. There are numerous errors, particularly in the white balance – for both HD and 4K HDR content – where the dominance of blue is very apparent. For the viewer, this means that the image becomes unnaturally cool, affecting the overall perception of colours and the visual impression. The colour checker confirms these errors, showing that colours shift towards cooler shades.

When it comes to brightness characteristics and related contrast, gamma is very unstable for the material, making the image potentially slightly darker. The EOTF curve for the 4K material shows some errors, with significant deviations towards the end of the graph, which negatively affects the perception of darker parts of the image.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

After calibration, the movie mode on the TCL C69B / C655 television improves in quality. The most significant enhancement can be seen in tonal reproduction, and the white balance presents itself much better – without major errors. We will no longer see the excessive dominance of cool shades. The gamma has also been improved, resulting in a more stable representation of brightness and contrast. However, due to limitations in the average colour palette of the television, Colour Checker tests for 4K materials did not achieve outstanding results. Despite these technological limitations, the image became more authentic, positively impacting the reception of film content.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

The "Gradual Smoothing" feature works very well on the TCL C69B TV and, surprisingly, does not remove desirable effects like film grain – unlike some solutions from other manufacturers. Unfortunately, when it comes to image scaling, it looks poor. The TV artificially sharpens the image, causing the edges of objects to appear quite jagged. This situation may appeal to some users who prefer a more "hard" look to the image, but it is not an ideal solution for those who value naturalness and fluidity of details.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Television TCL C69B / C655 in its smallest variants offers decent, though not perfect, results in terms of motion smoothness. For movies, the television features a "Flicker Reduction" function, which allows for adjustment of motion smoothness on a scale from 1 to 10. Thanks to this option, we can tailor the image appearance to either a cinematic or more theatrical preference (with less or greater speed).

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

The TCL C69B / C655 TV in its smallest variants offers a range of features dedicated to gamers, such as ALLM (Automatic Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the TV to low latency mode, improving responsiveness and minimising delays in control. VRR allows for synchronising the screen refresh rate with the frame rate generated by the console, eliminating screen tearing and providing smoother gameplay. Dolby Vision for gamers ensures better colour and contrast representation in games that support this format, resulting in better image quality. Meanwhile, the Game Bar provides quick access to game settings and monitors key parameters such as input lag.

However, the TV has certain limitations that may affect gaming comfort. The 60 Hz panel does not allow for displaying signals with a higher refresh rate, which can impact image smoothness in dynamic games. The lack of support for G-Sync technology for PCs can also be noticeable when gaming on a computer, especially in demanding, fast-paced titles.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.